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658.802 Hoo/Msa 2004
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2
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658.802 Hoo/Msa 2008 : Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud
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2008
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1
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658.802 Hoo/Msa 2012
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2
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658.802 Hoo/Msa 2020
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4
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658.802 Iac/Nim : Networks in marketing / Dawn Iacobucci, editor
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1996
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1
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658.802 Ieg/Icg : IEG's complete guide to sponsorship : everything you need to know about sports, arts, event, entertainment, and cause marketing
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1996
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1
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658.802 Jai/Mpa 1993 : Marketing planning & strategy / Subhash C. Jain
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1993
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1
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658.802 Jai/Mpa 2000 : Marketing planning & strategy / Subhash C. Jain
|
2000
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1
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658.802 Jai/Mpa 2004
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2
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658.802 Jai/Mpa 2009 : Marketing planning and strategy / Subhash C. Jain, George T. Haley
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2009
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1
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658.802 Kim/Bos
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2
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658.802 Kit/Rim
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2
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658.802 Kni/Hem : HEMP : the highly effective marketing plan / Peter Knight
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2004
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1
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658.802 Kuh/Gom : The greening of markets : product competition, pollution, and policy making in a duopoly / Michael Kuhn
|
2005
|
1
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658.802 Lam/Smm : Strategic marketing management / Jean-Jacques Lambin
|
1996
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1
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658.802 Lan/Smp : Strategic marketing planning and evaluation / Geoffrey Lancaster and Lester Massingham
|
1996
|
1
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658.802 Lau/Mpi : Marketing planning in Australia : practice and performance / by Hiu Ping Lau
|
1992
|
1
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658.802 Lee/Msa
|
|
14
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658.802 Lee/Msa Casebook
|
|
20
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658.802 Leh/Afm 1997 : Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer
|
1997
|
1
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658.802 Leh/Afm 2005
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|
2
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658.802 Lue/Hbe : Harvard business essentials : marketer's toolkit : the 10 strategies you need to succeed
|
2006
|
1
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658.802 Lut/Mph : The marketing plan : how to prepare and implement it / William M. Luther
|
1992
|
1
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|
658.802 Mar/Htw : How to write a money-making marketing plan : the road to money--key to survival for many / by A. L. Marx
|
1996
|
1
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658.802 Mca/Its 2002 : If the shoe fits : the Windsor Smith marketing and communication case study
|
2002
|
1
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658.802 Mcd/Hcy : How come your marketing plans aren't working? : the essential guide to marketing planning / Malcolm McDonald
|
2002
|
1
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|
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658.802 Mcd/Mpa : The marketing plan in colour : a pictorial guide for managers / Malcolm McDonald and Peter Morris
|
2000
|
1
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|
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658.802 Mcd/Mpf 2006 : Marketing plans for service businesses : a complete guide / Malcolm McDonald and Adrian Payne
|
2006
|
1
|
|
|
658.802 Mcd/Mph : Marketing plans : how to prepare them, how to use them / Malcolm H.B. McDonald
|
1989
|
1
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|
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658.802 Mcd/Mph 1999 : Marketing plans : how to prepare them, how to use them / Malcolm McDonald
|
1999
|
1
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658.802 Mcd/Mph 2002
|
|
2
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658.802 Mcd/Mph 2007
|
|
3
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658.802 Mcd/Mpl : The marketing planner / Malcolm H.B. McDonald
|
1993
|
1
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|
658.802 Mcd/Mpt : Marketing plans that work : targeting growth and profitability / Malcolm H. B. McDonald, Warren J. Keegan
|
1997
|
1
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|
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658.802 Mcd/Msh 1998 : Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar
|
1998
|
1
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|
|
658.802 Mck/Smt
|
|
3
|
|
|
658.802 Mel/Scp : Strategic customer planning : how to develop and implement a strategic account plan / Alan Melkman and Ken Simmonds
|
2003
|
1
|
|
|
658.802 Mer/Mst : Marketing strategy : the challenge of the external environment / David Mercer
|
1998
|
1
|
|
|
658.802 Moh/Moh 2005 : Marketing of high technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater
|
2005
|
1
|
|
|
658.802 Moh/Moh 2010 : Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater
|
2010
|
1
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|
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658.802 Moo/Gma 2005
|
|
2
|
|
|
658.802 Moo/Gma 2010
|
|
2
|
|
|
658.802 Nar/Eom : The effect of market orientation on business profitability / by John C. Narver and Stanley F. Slater
|
1989
|
1
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|
|
658.802 Nij/Ccv : Creating customer value through strategic marketing planning : a management approach / by Edwin J. Nijssen and Ruud T. Frambach
|
2001
|
1
|
|
|
658.802 Noy/Bid : Beyond industrial dualism : market and job segmentation in the new economy / Thierry J. Noyelle
|
1987
|
1
|
|
|
658.802 Nyk/Myb : Marketing your business : a guide to developing a strategic marketing plan / Ronald A. Nykiel
|
2003
|
1
|
|
|
658.802 Ogd/Dac : Developing a creative and innovative integrated marketing communications plan : a working model / James R. Ogden
|
1998
|
1
|
|
|
658.802 Ott/Gma : Green marketing / Jacquelyn A. Ottman ; foreword by Hubert H. "Skip" Humphrey III
|
1993
|
1
|
|
|
658.802 Ott/Mcm : Marketing communication management / Otto Ottesen
|
2001
|
1
|
|
|
658.802 Ove/Mpk 2007 : Marketing planning kit : write your own marketing plan / Rodney Overton
|
2003
|
1
|
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