Title Marketing planning & strategy / Subhash C. Jain

Edition Fourth edition Published Cincinnati, Ohio : College Division, South-Western Pub. Co., [1993] ©1993

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.802 Jai/Mpa 1993		AVAILABLE

Description xvii, 871 pages : illustrations ; 24 cm Contents 1. Marketing and the Concept of Planning and Strategy -- 2. Strategic Marketing -- 3. Corporate Appraisal -- 4. Understanding Competition -- 5. Focusing on the Customer -- 6. Scanning the Environment -- 7. Measuring Strengths and Weaknesses -- 8. Developing Marketing Objectives and Goals -- 9. Strategy Selection -- 10. Portfolio Analysis -- 11. Organizational Structure -- 12. Strategic Tools -- 13. Market Strategies -- 14. Product Strategies -- 15. Pricing Strategies -- 16. Distribution Strategies -- 17. Promotion Strategies -- 18. Global Market Strategies Analysis Marketing Management Bibliography Includes bibliographical references and indexes Subject Business education. Marketing -- Management. LC no. 92031418 ISBN 0538826487 (alk. paper)

Other Titles Marketing planning and strategy Marketing planning and strategy

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