| Description |
[vii], 217 leaves + appendix ; 30 cm |
| Summary |
The study identifies the situations in which marketing planning is especially useful. This enables the key elements of an effective marketing planning system to be traced out, and gives indications regarding how the changeable factors can be altered in order to improve the effectiveness of marketing planning. Gives a detailed summary of marketing planning practices in Australia and provides managers some valuable evidences in the value of formal marketing planning |
| Notes |
Submitted to the Faculty of Commerce, Deakin University |
|
Thesis (M.Com.)--Deakin University, Victoria, 1992 |
| Bibliography |
Bibliography: leaves 210-216 |
| Subject |
Marketing -- Australia.
|
| Genre/Form |
Academic theses.
|
| Author |
Deakin University. Faculty of Commerce
|
|
