Title The marketing plan : how to prepare and implement it / William M. Luther

Edition New, expanded edition Published New York : American Management Association, [1992] ©1992

Copies

Location	Call no.	Vol.	Availability
MELB	658.802 Lut/Mph		AVAILABLE

Description xiv, 209 pages : illustrations ; 23 cm Notes Includes index Subject Marketing -- Management. Marketing. LC no. 92017618 ISBN 0814478050

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