Title The marketing planner / Malcolm H.B. McDonald

Edition Paperback edition Published Oxford : Butterworth-Heinemann, 1993

Copies

Location	Call no.	Vol.	Availability
MELB	658.802 Mcd/Mpl		AVAILABLE

Description vii, 143 pages : illustrations ; 24 cm Series The Marketing series Marketing series (London, England) Notes Includes index Subject Marketing -- Management. Marketing -- Planning. ISBN 0750617098

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