658.802 Moh/Moh 2010 : Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater
Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater
MELB
2010
658.802 Moo/Gma 2005
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij
MELB, W'PONDS
2005
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij
MELB, W'PONDS
2005
658.802 Moo/Gma 2010
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij
MELB, WATERFT
2010
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij
MELB, WATERFT
2010
658.802 Nar/Eom : The effect of market orientation on business profitability / by John C. Narver and Stanley F. Slater
The effect of market orientation on business profitability / by John C. Narver and Stanley F. Slater
WATERFT
1989
658.802 Nij/Ccv
Creating customer value through strategic marketing planning : a management approach / by Edwin J. Nijssen and Ruud T. Frambach
MELB
2001
658.802 Noy/Bid : Beyond industrial dualism : market and job segmentation in the new economy / Thierry J. Noyelle
Beyond industrial dualism : market and job segmentation in the new economy / Thierry J. Noyelle
WATERFT
1987
658.802 Nyk/Myb : Marketing your business : a guide to developing a strategic marketing plan / Ronald A. Nykiel
Marketing your business : a guide to developing a strategic marketing plan / Ronald A. Nykiel
MELB
2003
658.802 Ogd/Dac : Developing a creative and innovative integrated marketing communications plan : a working model / James R. Ogden
Developing a creative and innovative integrated marketing communications plan : a working model / James R. Ogden
WATERFT
1998
658.802 Ott/Gma : Green marketing / Jacquelyn A. Ottman ; foreword by Hubert H. "Skip" Humphrey III
Green marketing / Jacquelyn A. Ottman ; foreword by Hubert H. "Skip" Humphrey III
MELB
1993
658.802 Ott/Mcm : Marketing communication management / Otto Ottesen
Marketing communication management / Otto Ottesen
W'BOOL
2001
658.802 Ove/Mpk 2007 : Marketing planning kit : write your own marketing plan / Rodney Overton
Marketing planning kit : write your own marketing plan / Rodney Overton
MELB
2003
658.802 Pal/Sbp : Successful business planning : energizing your company's potential / Norton Paley
Successful business planning : energizing your company's potential / Norton Paley
WATERFT
2004
658.802 Par/Cii
Contemporary issues in marketing and consumer behaviour / by Elizabeth Parsons, Pauline Maclaran
MELB, W'BOOL, WATERFT
2009
Contemporary issues in marketing and consumer behaviour / by Elizabeth Parsons, Pauline Maclaran
MELB, W'BOOL, WATERFT
2009
Contemporary issues in marketing and consumer behaviour / by Elizabeth Parsons, Pauline Maclaran
MELB, W'BOOL, WATERFT
2009
658.802 Pea/Pat : A paradigmatic approach to managing complexity in knowledge-driven marketing / by James Pearce
A paradigmatic approach to managing complexity in knowledge-driven marketing / by James Pearce
MELB THESES
2005
658.802 Per/Sfi : Strategies for implementing integrated marketing communications / Larry Percy
Strategies for implementing integrated marketing communications / Larry Percy
MELB
1997
658.802 Pic/Imc 2005 : Integrated marketing communications / David Pickton, Amanda Broderick
Integrated marketing communications / David Pickton, Amanda Broderick
MELB
2005
658.802 Poi/Sma : Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel / Theo B.C. Poiesz and W.Fred van Raaij
Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel / Theo B.C. Poiesz and W.Fred van Raaij
MELB
2007
658.802 Pon/Opm : Influences on organisational performance : marketing research, market environment and orientation / by Marcin Pont
Influences on organisational performance : marketing research, market environment and orientation / by Marcin Pont
MELB THESES
2007
658.802 Pow/Mbm : Modern business marketing : a strategic planning approach to business and industrial markets / Thomas L. Powers
Modern business marketing : a strategic planning approach to business and industrial markets / Thomas L. Powers
MELB
1991
658.802 Pro/Sma : Strategic marketing : an introduction / Tony Proctor
Strategic marketing : an introduction / Tony Proctor
MELB
2000
658.802 Pro/Sma 2008 : Strategic marketing : an introduction / Tony Proctor
Strategic marketing : an introduction / Tony Proctor
MELB
2008
658.802 Ran/Bms : Business marketing strategy : cases, concepts, and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr
Business marketing strategy : cases, concepts, and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr
MELB
1995
658.802 Ran/Bmt : Business marketing strategy : concepts and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr
Business marketing strategy : concepts and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr
MELB
1995
658.802 Ran/Msa 2007 : Marketing strategies : a contemporary approach
Marketing strategies : a contemporary approach
W'BOOL
2007
658.802 Rao/Afs : Analysis for strategic marketing / Vithala R. Rao, Joel H. Steckel
Analysis for strategic marketing / Vithala R. Rao, Joel H. Steckel
MELB
1998
658.802 Rao/Mam : Marketing and multicultural diversity / edited by C.P. Rao
Marketing and multicultural diversity / edited by C.P. Rao
WATERFT
2006
658.802 Ree/Mpa 1997
Marketing : planning and strategy / Peter Reed
MELB, W'PONDS
1997
Marketing : planning and strategy / Peter Reed
MELB, W'PONDS
1997
658.802 Ree/Smd 2010
Strategic marketing : decision making and planning / Peter Reed
MELB, W'BOOL, WATERFT
2010
Strategic marketing : decision making and planning / Peter Reed
MELB, W'BOOL, WATERFT
2010
Strategic marketing : decision making and planning / Peter Reed
MELB, W'BOOL, WATERFT
2010
658.802 Ree/Smp 2003
Strategic marketing planning / by Peter Reed
MELB, WATERFT
2003
Strategic marketing planning / by Peter Reed
MELB, WATERFT
2003
658.802 Ree/Smp 2007
Strategic marketing planning / Peter Reed
MELB, WATERFT
2006
Strategic marketing planning / Peter Reed
MELB, WATERFT
2006
658.802 Rob/Sma : Strategic marketing : a market based perspective / [prepared by Zeynep Roberts]
Strategic marketing : a market based perspective / [prepared by Zeynep Roberts]
MELB
2006
658.802 Rug/Ias : Identity and strategy : how individual visions enable the design of a market strategy that works / Olaf G. Rughase
Identity and strategy : how individual visions enable the design of a market strategy that works / Olaf G. Rughase
W'PONDS
2006
658.802 Rur/Emo
EcoRange : market-oriented environmental certification for rangeland pastoral industries
W'PONDS
2004
EcoRange : market-oriented environmental certification for rangeland pastoral industries
W'PONDS
2004
EcoRange : market-oriented environmental certification for rangeland pastoral industries
W'PONDS
2004
EcoRange : market-oriented environmental certification for rangeland pastoral industries
W'PONDS
2004
EcoRange : market-oriented environmental certification for rangeland pastoral industries
W'PONDS
2004
658.802 Rus/Fom
The fundamentals of marketing / Edward Russell
MELB, W'BOOL
2010
The fundamentals of marketing / Edward Russell
MELB, W'BOOL
2010
658.802 Sad/Scb : Strategic change : building a high performance organization / edited by Philip Sadler
Strategic change : building a high performance organization / edited by Philip Sadler
WATERFT
1995
658.802 Sch/Eoi : The evolution of integrated marketing communications : the customer-driven marketplace / edited by Don E. Schultz, Charles H. Patti and Philip J. Kitchen
The evolution of integrated marketing communications : the customer-driven marketplace / edited by Don E. Schultz, Charles H. Patti and Philip J. Kitchen
WATERFT
2011
658.802 Sch/Imc
Integrated marketing communications / Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn
MELB, WATERFT
1993
Integrated marketing communications / Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn
MELB, WATERFT
1993
658.802 Sch/Msc 1998
Marketing strategy : customers and competition / Steven P. Schnaars
MELB
1998
Marketing strategy : customers and competition / Steven P. Schnaars
MELB
1998
658.802 Shi/Imc 2010
Integrated marketing communications in advertising and promotion / Terence A. Shimp
MELB, W'BOOL, WATERFT
2010
Integrated marketing communications in advertising and promotion / Terence A. Shimp
MELB, W'BOOL, WATERFT
2010
Integrated marketing communications in advertising and promotion / Terence A. Shimp
MELB, W'BOOL, WATERFT
2010
Integrated marketing communications in advertising and promotion / Terence A. Shimp
MELB, W'BOOL, WATERFT
2010
2 additional entries
658.802 Ski/Amt : The ambush marketing toolkit / Kim Skildum-Reid
The ambush marketing toolkit / Kim Skildum-Reid
MELB
2007
658.802 Smi/Mca 2002 : Marketing communications : an integrated approach / P. R. Smith with Jonathan Taylor
Marketing communications : an integrated approach / P. R. Smith with Jonathan Taylor
MELB
2003
658.802 Smi/Mca 2004 : Marketing communications : an integrated approach / Paul Smith, Jonathan Taylor
Marketing communications : an integrated approach / Paul Smith, Jonathan Taylor
MELB
2004
658.802 Smi/Smc : Strategic marketing communications : new ways to build and integrate communications / Paul Smith, Chris Berry and Alan Pulford
Strategic marketing communications : new ways to build and integrate communications / Paul Smith, Chris Berry and Alan Pulford
W'BOOL
1997
658.802 Sta/Htp 1998 : How to prepare a marketing plan : a guide to reaching the consumer market / John Stapleton and Michael Thomas
How to prepare a marketing plan : a guide to reaching the consumer market / John Stapleton and Michael Thomas
W'BOOL
1998
658.802 Sta/Msa : Marketing strategy : a global perspective / Vernon R. Stauble
Marketing strategy : a global perspective / Vernon R. Stauble
MELB
2000
658.802 Ste/Mpg : Marketing planning guide / Robert E. Stevens, David L. Loudon, William E. Warren
Marketing planning guide / Robert E. Stevens, David L. Loudon, William E. Warren
WATERFT
1991
658.802 Ste/Mpg 2005 : Marketing planning guide / Robert E. Stevens ... [and others]
Marketing planning guide / Robert E. Stevens ... [and others]
MELB
2005
658.802 Strmar Sma/Lma 2007 : [Learning materials for] Strategic marketing / by Jerry Soldatos and Rachel Pears
[Learning materials for] Strategic marketing / by Jerry Soldatos and Rachel Pears
W'BOOL
2007
658.802 Tay/Mpa : Marketing planning : a step-by-step guide / James W. Taylor
Marketing planning : a step-by-step guide / James W. Taylor
MELB
1997
658.802 Tol/Smc : Strategic market creation : a new perspective on marketing and innovation management / edited by Karin Tollin and Antonella Carú
Strategic market creation : a new perspective on marketing and innovation management / edited by Karin Tollin and Antonella Carú
MELB
2008
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