| Description |
vii, 192 pages ; 21 cm |
| Series |
A Harvard business review paperback |
|
Harvard business review paperback series.
|
| Contents |
Co-opting Customer Competence / C. K. Prahalad and Venkatram Ramaswamy -- Get Inside the Lives of Your Customers / Patricia B. Seybold -- The Old Pillars of New Retailing / Leonard L. Berry -- Want to Perfect Your Company's Service? Use Behavioral Science / Richard B. Chase and Sriram Dasu -- Don t Homogenize, Synchronize / Mohanbir Sawhney -- Firing Up the Front Line / Jon R. Katzenbach and Jason A. Santamaria -- Preventing the Premature Death of Relationship Marketing / Susan Fournier, Susan Dobscha and David Glen Mick -- See Your Brands Through Your Customers' Eyes / Chris Lederer and Sam Hill |
| Summary |
This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service. Contents include: Co-opting Customer Competence by C.K. Prahalad and Venkatram Ramaswamy; Get Inside the Lives of Your Customers by Patricia B. Seybold; The Old Pillars of New Retailing by Leonard L. Berry; Want to Perfect Your Company's Service?: Use Behavioral Science by Richard B. Chase and Sriram Dasu; Don't Homogenize, Synchronize by Mohanbir Sawhney; Firing Up the Front Line by Jon R. Katzenbach and Jason A. Santamaria; Preventing the Premature Death of Relationship Marketing by Susan Fournier, Susan Dobscha, and David Glen Mick; and See Your Brands Through Your Customers' Eyes by Chris Lederer and Sam Hill |
| Notes |
"A Harvard business review paperback." |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Also available online via the World Wide Web, by subscription to Books24x7 (BusinessPro) |
| Subject |
Customer relations -- Management.
|
| Author |
Harvard Business School. Press.
|
| LC no. |
2001039850 |
| ISBN |
1578516994 alkaline paper |
|
