658.812 Rat/Uit : Using information technology to reduce coordination breakdowns in customer support teams : technical working paper / Sukumar Rathnam, Vijay Mahajan and Andrew B. Whinston
Using information technology to reduce coordination breakdowns in customer support teams : technical working paper / Sukumar Rathnam, Vijay Mahajan and Andrew B. Whinston
W'PONDS
1994
658.812 Rav/Ccm : Customer-centric marketing : a pragmatic framework / R. Ravi, and Baohong Sun
Customer-centric marketing : a pragmatic framework / R. Ravi, and Baohong Sun
MELB
2016
658.812 Ray/Bff : Best face forward : why companies must improve their service interfaces with customers / Jeffrey F. Rayport, Bernard J. Jaworski
Best face forward : why companies must improve their service interfaces with customers / Jeffrey F. Rayport, Bernard J. Jaworski
MELB
2005
658.812 Rei/Lrh : Loyalty rules! : how today's leaders build lasting relationships / Frederick F. Reichheld
Loyalty rules! : how today's leaders build lasting relationships / Frederick F. Reichheld
MELB
2001
658.812 Ric/Crm : The customer response management handbook : building, rebuilding and improving your results / Darlene D. Richard
The customer response management handbook : building, rebuilding and improving your results / Darlene D. Richard
MELB
2002
658.812 Rob/Cla : Customer loyalty : a guide for time travelers / Sionade Robinson and Lyn Etherington
Customer loyalty : a guide for time travelers / Sionade Robinson and Lyn Etherington
MELB
2006
658.812 Rob/Sst : Self-service technologies and consumer complaining behaviour : an empirical investigation / by Nichola Robertson
Self-service technologies and consumer complaining behaviour : an empirical investigation / by Nichola Robertson
MELB THESES
2007
658.812 Rus/Cem : Customer equity management / Roland T. Rust, Katherine N. Lemon, Das Narayandas
Customer equity management / Roland T. Rust, Katherine N. Lemon, Das Narayandas
W'PONDS
2005
658.812 Rus/Dce : Driving customer equity : how customer lifetime value is reshaping corporate strategy / Roland T. Rust, Valarie A. Zeithaml, Katherine N. Lemon
Driving customer equity : how customer lifetime value is reshaping corporate strategy / Roland T. Rust, Valarie A. Zeithaml, Katherine N. Lemon
MELB
2000
658.812 Rus/Sqn : Service quality : new directions in theory and practice / editors, Roland T. Rust, Richard L. Oliver
Service quality : new directions in theory and practice / editors, Roland T. Rust, Richard L. Oliver
WATERFT
1994
658.812 Sch/Bcb : Building customer-brand relationships / Don E. Schultz ... [and others]
Building customer-brand relationships / Don E. Schultz ... [and others]
MELB
2009
658.812 Sch/Wts : Winning the service game / Benjamin Schneider, David E. Bowen
Winning the service game / Benjamin Schneider, David E. Bowen
WATERFT
658.812 Tow/Tht : Thrive! : how to succeed in the age of the customer / Steve Towers, Mark McGregor
Thrive! : how to succeed in the age of the customer / Steve Towers, Mark McGregor
MELB
2006
658.812 Var/Rmd : Relationship marketing : dialogue and networks in the e-commerce era / Richard J. Varey
Relationship marketing : dialogue and networks in the e-commerce era / Richard J. Varey
W'PONDS
2002
658.812 Vav/Aht : Aftermarketing : how to keep customers for life through relationship marketing / Terry G. Vavra
Aftermarketing : how to keep customers for life through relationship marketing / Terry G. Vavra
W'BOOL
1995
658.812 Vav/Iym : Improving your measurement of customer satisfaction : a guide to creating, conducting, analyzing, and reporting customer satisfaction measurement programs / by Terry G. Vavra
Improving your measurement of customer satisfaction : a guide to creating, conducting, analyzing, and reporting customer satisfaction measurement programs / by Terry G. Vavra
MELB
The customer-driven company : moving from talk to action / Richard C. Whiteley
W'BOOL, WATERFT
1991
The customer-driven company : moving from talk to action / Richard C. Whiteley
W'BOOL, WATERFT
1991
658.812 Win/Aag 1997 : The Arthur Andersen guide to talking with your customers : what they will tell you about your business (when you ask the right questions) / Michael J. Wing, Arthur Andersen
The Arthur Andersen guide to talking with your customers : what they will tell you about your business (when you ask the right questions) / Michael J. Wing, Arthur Andersen
WATERFT
1997
658.812 Woo/Cms : The customer management scorecard : managing CRM for profit / Neil Woodcock, Merlin Stone, Bryan Foss
The customer management scorecard : managing CRM for profit / Neil Woodcock, Merlin Stone, Bryan Foss
MELB
658.812 Zei/Dqs : Delivering quality service : balancing customer perceptions and expectations / Valarie A. Zeithaml, A. Parasuraman, Leonard L. Berry
Delivering quality service : balancing customer perceptions and expectations / Valarie A. Zeithaml, A. Parasuraman, Leonard L. Berry
WATERFT
1990
658.812 Zem/Kys : Knock your socks off service recovery / Ron Zemke, Chip R. Bell
Knock your socks off service recovery / Ron Zemke, Chip R. Bell
MELB
2000
658.812 Zem/Seo : The service edge : 101 companies that profit from customer care / by Ron Zemke with Dick Schaaf ; foreword by Tom Peters
The service edge : 101 companies that profit from customer care / by Ron Zemke with Dick Schaaf ; foreword by Tom Peters
MELB
1989
658.812 Zie/Cft : Customer friendly : the organizational architecture of service / James T. Ziegenfuss
Customer friendly : the organizational architecture of service / James T. Ziegenfuss
MELB
2007
658.812 Zik/Crm : Customer relationship management : integrating marketing strategy and information technology / William G. Zikmund, Raymond McLeod, Faye W. Gilbert
Customer relationship management : integrating marketing strategy and information technology / William G. Zikmund, Raymond McLeod, Faye W. Gilbert
MELB