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Mark   Medium Year
658.812 Rat/Uit : Using information technology to reduce coordination breakdowns in customer support teams : technical working paper / Sukumar Rathnam, Vijay Mahajan and Andrew B. Whinston     
      Using information technology to reduce coordination breakdowns in customer support teams : technical working paper / Sukumar Rathnam, Vijay Mahajan and Andrew B. Whinston W'PONDS  Book 1994
658.812 Rav/Ccm : Customer-centric marketing : a pragmatic framework / R. Ravi, and Baohong Sun     
      Customer-centric marketing : a pragmatic framework / R. Ravi, and Baohong Sun MELB  Book 2016
658.812 Ray/Bff : Best face forward : why companies must improve their service interfaces with customers / Jeffrey F. Rayport, Bernard J. Jaworski     
      Best face forward : why companies must improve their service interfaces with customers / Jeffrey F. Rayport, Bernard J. Jaworski MELB  Book 2005
658.812 Rei/Lrh : Loyalty rules! : how today's leaders build lasting relationships / Frederick F. Reichheld     
      Loyalty rules! : how today's leaders build lasting relationships / Frederick F. Reichheld MELB  Book 2001
658.812 Ric/Crm : The customer response management handbook : building, rebuilding and improving your results / Darlene D. Richard     
      The customer response management handbook : building, rebuilding and improving your results / Darlene D. Richard MELB  Book 2002
658.812 Rob/Cla : Customer loyalty : a guide for time travelers / Sionade Robinson and Lyn Etherington     
      Customer loyalty : a guide for time travelers / Sionade Robinson and Lyn Etherington MELB  Book 2006
658.812 Rob/Sst : Self-service technologies and consumer complaining behaviour : an empirical investigation / by Nichola Robertson     
      Self-service technologies and consumer complaining behaviour : an empirical investigation / by Nichola Robertson MELB THESES  Book 2007
658.812 Rus/Cem : Customer equity management / Roland T. Rust, Katherine N. Lemon, Das Narayandas     
      Customer equity management / Roland T. Rust, Katherine N. Lemon, Das Narayandas W'PONDS  Book 2005
658.812 Rus/Dce : Driving customer equity : how customer lifetime value is reshaping corporate strategy / Roland T. Rust, Valarie A. Zeithaml, Katherine N. Lemon     
      Driving customer equity : how customer lifetime value is reshaping corporate strategy / Roland T. Rust, Valarie A. Zeithaml, Katherine N. Lemon MELB  Book 2000
658.812 Rus/Sqn : Service quality : new directions in theory and practice / editors, Roland T. Rust, Richard L. Oliver     
      Service quality : new directions in theory and practice / editors, Roland T. Rust, Richard L. Oliver WATERFT  Book 1994
658.812 Sch/Bcb : Building customer-brand relationships / Don E. Schultz ... [and others]     
      Building customer-brand relationships / Don E. Schultz ... [and others] MELB  Book 2009
658.812 Sch/Wts : Winning the service game / Benjamin Schneider, David E. Bowen     
      Winning the service game / Benjamin Schneider, David E. Bowen WATERFT  Book 1995
658.812 Sco/Nch    
      Naked conversations : how blogs are changing the way businesses talk with customers / Robert Scoble and Shel Israel MELB, WATERFT   Book 2006
      Naked conversations : how blogs are changing the way businesses talk with customers / Robert Scoble and Shel Israel MELB, WATERFT   Book 2006
658.812 Set/Ccd : Creating customer delight : the how and why of CRM / Rakesh Seth, Kirti Seth     
      Creating customer delight : the how and why of CRM / Rakesh Seth, Kirti Seth MELB  Book 2005
658.812 Smi/Mcn 1997 : Meeting customer needs / Ian Smith     
      Meeting customer needs / Ian Smith W'BOOL  Book 1997
658.812 Sob/Mrt : Making rain : the secrets of building lifelong client loyalty / Andrew Sobel     
      Making rain : the secrets of building lifelong client loyalty / Andrew Sobel MELB  Book 2003
658.812 Soo/Bea : Brand equity and the marketing mix : creating customer value / prepared by Sanjay Sood     
      Brand equity and the marketing mix : creating customer value / prepared by Sanjay Sood WATERFT  Book 1995
658.812 Sri/Tps : Stakeholder relations in the public sector : innovation in management : a collaborative study     
      Stakeholder relations in the public sector : innovation in management : a collaborative study MELB  Book 1999
658.812 Sta/Cmt : Complaint management : the heart of CRM / Bernd Stauss, Wolfgang Seidel     
      Complaint management : the heart of CRM / Bernd Stauss, Wolfgang Seidel MELB  Book 2004
658.812 Ste/Cso 2000 : Customer service on the Internet : building relationships, increasing loyalty, and staying competitive / Jim Sterne     
      Customer service on the Internet : building relationships, increasing loyalty, and staying competitive / Jim Sterne MELB  Book 2000
658.812 Svi/Kcu : Keeping customers / edited, with an introduction by John J. Sviokla and Benson P. Shapiro     
      Keeping customers / edited, with an introduction by John J. Sviokla and Benson P. Shapiro MELB  Book 1993
658.812 Swa/Sia : Serving internal and external customers / Anne Swartzlander     
      Serving internal and external customers / Anne Swartzlander MELB  Book 2004
658.812 Swi/Acr : Accelerating customer relationships : using CRM and relationship technologies / Ronald S. Swift     
      Accelerating customer relationships : using CRM and relationship technologies / Ronald S. Swift MELB  Book 2001
658.812 Tay/Qtc : Quality : total customer service / by Lynda King Taylor     
      Quality : total customer service / by Lynda King Taylor MELB  Book 1992
658.812 Teb/Sif : Service is front stage : positioning services for value advantage / by James Teboul     
      Service is front stage : positioning services for value advantage / by James Teboul MELB  Book 2006
658.812 Tim/Csc 2005 : Customer service : career success through customer satisfaction / Paul R. Timm     
      Customer service : career success through customer satisfaction / Paul R. Timm MELB  Book 2005
658.812 Tjo/Tfc : Teamwork for customers : building organizations that take pride in serving / Dean Tjosvold     
      Teamwork for customers : building organizations that take pride in serving / Dean Tjosvold MELB  Book 1993
658.812 Tou/Jec : Just enough CRM / Françoise Tourniaire     
      Just enough CRM / Françoise Tourniaire MELB  Book 2003
658.812 Tow/Tht : Thrive! : how to succeed in the age of the customer / Steve Towers, Mark McGregor     
      Thrive! : how to succeed in the age of the customer / Steve Towers, Mark McGregor MELB  Book 2006
658.812 Var/Rmd : Relationship marketing : dialogue and networks in the e-commerce era / Richard J. Varey     
      Relationship marketing : dialogue and networks in the e-commerce era / Richard J. Varey W'PONDS  Book 2002
658.812 Vav/Aht : Aftermarketing : how to keep customers for life through relationship marketing / Terry G. Vavra     
      Aftermarketing : how to keep customers for life through relationship marketing / Terry G. Vavra W'BOOL  Book 1995
658.812 Vav/Iym : Improving your measurement of customer satisfaction : a guide to creating, conducting, analyzing, and reporting customer satisfaction measurement programs / by Terry G. Vavra     
      Improving your measurement of customer satisfaction : a guide to creating, conducting, analyzing, and reporting customer satisfaction measurement programs / by Terry G. Vavra MELB  Book 1997
658.812 Vid/Cse : Customer service     
      Customer service WATERFT  DVD video 1990
658.812 W749W : Word-of-mouth marketing / Jerry R. Wilson     
      Word-of-mouth marketing / Jerry R. Wilson MELB  Book 1991
658.812 Wag/Crm : Customer relationship management : a people, process, and technology approach / William P. Wagner, Michael Zubey     
      Customer relationship management : a people, process, and technology approach / William P. Wagner, Michael Zubey MELB  Book 2007
658.812 Wal/Mcr : Managing customer relationships / prepared by Simon Walls and Debra L. Zahay     
      Managing customer relationships / prepared by Simon Walls and Debra L. Zahay W'PONDS  Book 2000
658.812 Whi/Cdc    
      The customer-driven company : moving from talk to action / Richard C. Whiteley W'BOOL, WATERFT   Book 1991
      The customer-driven company : moving from talk to action / Richard C. Whiteley W'BOOL, WATERFT   Book 1991
658.812 Win/Aag 1997 : The Arthur Andersen guide to talking with your customers : what they will tell you about your business (when you ask the right questions) / Michael J. Wing, Arthur Andersen     
      The Arthur Andersen guide to talking with your customers : what they will tell you about your business (when you ask the right questions) / Michael J. Wing, Arthur Andersen WATERFT  Book 1997
658.812 Woo/Cms : The customer management scorecard : managing CRM for profit / Neil Woodcock, Merlin Stone, Bryan Foss     
      The customer management scorecard : managing CRM for profit / Neil Woodcock, Merlin Stone, Bryan Foss MELB  Book 2003
658.812 Yag/Spr : The service providers / Dana Yagil     
      The service providers / Dana Yagil MELB  Book 2008
658.812 Zei/Dqs : Delivering quality service : balancing customer perceptions and expectations / Valarie A. Zeithaml, A. Parasuraman, Leonard L. Berry     
      Delivering quality service : balancing customer perceptions and expectations / Valarie A. Zeithaml, A. Parasuraman, Leonard L. Berry WATERFT  Book 1990
658.812 Zem/Kys : Knock your socks off service recovery / Ron Zemke, Chip R. Bell     
      Knock your socks off service recovery / Ron Zemke, Chip R. Bell MELB  Book 2000
658.812 Zem/Seo : The service edge : 101 companies that profit from customer care / by Ron Zemke with Dick Schaaf ; foreword by Tom Peters     
      The service edge : 101 companies that profit from customer care / by Ron Zemke with Dick Schaaf ; foreword by Tom Peters MELB  Book 1989
658.812 Zie/Cft : Customer friendly : the organizational architecture of service / James T. Ziegenfuss     
      Customer friendly : the organizational architecture of service / James T. Ziegenfuss MELB  Book 2007
658.812 Zik/Crm : Customer relationship management : integrating marketing strategy and information technology / William G. Zikmund, Raymond McLeod, Faye W. Gilbert     
      Customer relationship management : integrating marketing strategy and information technology / William G. Zikmund, Raymond McLeod, Faye W. Gilbert MELB  Book 2003
658.8120285 Ber/Mdm    
      Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry, Gordon Linoff MELB, W'BOOL   Book 2000
      Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry, Gordon Linoff MELB, W'BOOL   Book 2000
658.8120285 Gre/Cat 2002 : CRM at the speed of light : capturing and keeping customers in internet real time / Paul Greenberg     
      CRM at the speed of light : capturing and keeping customers in internet real time / Paul Greenberg MELB  Book 2002
658.8120285 Gre/Cat 2004 : CRM at the speed of light : essential customer strategies for the 21st century / Paul Greenberg     
      CRM at the speed of light : essential customer strategies for the 21st century / Paul Greenberg MELB  Book 2004
658.8120285 Kum/Crm    
      Customer relationship management : a databased approach / V. Kumar, Werner J. Reinartz MELB, W'PONDS   Book 2006
      Customer relationship management : a databased approach / V. Kumar, Werner J. Reinartz MELB, W'PONDS   Book 2006
658.8120285 Lin/Mcr : Managing customer relationships on the Internet / edited by Angelika Lindstrand, Jan Johanson, Dharma Deo Sharma     
      Managing customer relationships on the Internet / edited by Angelika Lindstrand, Jan Johanson, Dharma Deo Sharma MELB  Book 2006
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