| Description |
xxvi, 374 pages : illustrations ; 24 cm |
| Contents |
Why is movie theater popcorn so expensive? -- Why are we in business? -- Mind over matter -- The old business equation -- The new business equation -- Ninety-nine-cent pricing, engagement rings, and the assumption of rationality -- The invisible hand : no one person knows how to make a pencil -- A tale of two theories -- Cost-plus pricing's epitaph -- The wrong mistakes -- Price-led costing replaces cost accounting -- What and how people buy -- The value proposition -- The consumer surplus and price discrimination -- Customer segmentation strategies -- Price discrimination in practice -- There is no such thing as a commodity -- Baker's law : bad customers drive out good customers -- Ethics, fairness, and pricing -- Antitrust law -- Who is in charge of value? -- Pricing on purpose : getting paid for the value your company creates |
| Summary |
"A unique reference that focuses solely on the art of pricing, Pricing on Purpose provides business executives with a comprehensive understanding of the meaning of value and a guide to strategically pricing their products or services in order to improve profitability. The book presents the theory of value - long established in economics - and details how any business can use various pricing strategies to create, communicate, and capture the value of their products and services."--BOOK JACKET |
| Bibliography |
Includes bibliographical references (pages 343-354) and index |
| Subject |
Pricing.
|
| LC no. |
2005023685 |
| ISBN |
0471729809 |
|
