658.827 Cha/Nem : The new emerging market multinationals : four strategies for disrupting markets and building brands / Amitava Chattopadhyay and Rajeev Batra, with Aysegul Ozsomer
The new emerging market multinationals : four strategies for disrupting markets and building brands / Amitava Chattopadhyay and Rajeev Batra, with Aysegul Ozsomer
W'BOOL
658.827 Dav/Btb : Building the brand-driven business : operationalize your brand to drive profitable growth / Scott M. Davis, Michael Dunn ; foreword by David A. Aaker
Building the brand-driven business : operationalize your brand to drive profitable growth / Scott M. Davis, Michael Dunn ; foreword by David A. Aaker
MELB
Brand esSense : using sense, symbol and story to design brand identity / Neil Gains
MELB
2014
Brand esSense : using sense, symbol and story to design brand identity / Neil Gains
MELB
2014
Brand esSense : using sense, symbol and story to design brand identity / Neil Gains
MELB
2014
658.827 Ger/Dlt : Designing logos : the process of creating symbols that endure / Jack Gernsheimer
Designing logos : the process of creating symbols that endure / Jack Gernsheimer
W'BOOL
2008
658.827 Gob/Ebt : Emotional branding : the new paradigm for connecting brands to people / by Marc Gobé
Emotional branding : the new paradigm for connecting brands to people / by Marc Gobé
W'PONDS
2009
658.827 Gra/Bim : The brand innovation manifesto : how to build brands, redefine markets and defy conventions / John Grant
The brand innovation manifesto : how to build brands, redefine markets and defy conventions / John Grant
MELB
2006
658.827 Gre/Bab : Branding across borders : a guide to global brand marketing / James R. Gregory with Jack G. Wiechmann
Branding across borders : a guide to global brand marketing / James R. Gregory with Jack G. Wiechmann
MELB
2002
658.827 Gre/Bob : The best of branding : best practices in corporate branding / James R. Gregory
The best of branding : best practices in corporate branding / James R. Gregory
MELB
2004
658.827 Hai/Bft : Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig
Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig
MELB
2003
658.827 Hai/Brh : Brand royalty : how the world's top 100 brands thrive and survive / Matt Haig
Brand royalty : how the world's top 100 brands thrive and survive / Matt Haig
MELB
2004
658.827 Han/Gfb : Global fashion brands : style, luxury & history / edited by Joseph H. Hancock III, Gjoko Muratovski, Veronica Manlow, Anne Pierson-Smith
Global fashion brands : style, luxury & history / edited by Joseph H. Hancock III, Gjoko Muratovski, Veronica Manlow, Anne Pierson-Smith
MELB
2014
658.827 Har/Btn : Brands : the new wealth creators / edited by Susannah Hart and John M. Murphy
Brands : the new wealth creators / edited by Susannah Hart and John M. Murphy
MELB
1998
658.827 Hed/Bmr : Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre
Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre
MELB