658.816 Col/Tpa : Transfer pricing and the arm's length principle after BEPS / Richard S Collier, Joseph L Andrus
Transfer pricing and the arm's length principle after BEPS / Richard S Collier, Joseph L Andrus
MELB
2017
658.816 Cpa/Cpa : Customer profitability analysis
Customer profitability analysis
MELB
2001
658.816 Dol/Pph : Power pricing : how managing price transforms the bottom line / Robert J. Dolan, Hermann Simon
Power pricing : how managing price transforms the bottom line / Robert J. Dolan, Hermann Simon
WATERFT
1996
658.816 Fle/Vph : Value pricing : how to maximise profits through effective pricing policies / Tony Fletcher and Neil Russell-Jones
Value pricing : how to maximise profits through effective pricing policies / Tony Fletcher and Neil Russell-Jones
MELB
1997
658.816 Gab : Pricing principles and practices / Andre Gabor ; with an analytical appendix by C.W.J. Granger
Pricing principles and practices / Andre Gabor ; with an analytical appendix by C.W.J. Granger
WATERFT
1980
658.816 Gab/Pea : Pricing : concepts and methods for effective marketing / André Gabor ; with appendices by John M. Bates, Clive W.J. Granger, Trevor Watkins
Pricing : concepts and methods for effective marketing / André Gabor ; with appendices by John M. Bates, Clive W.J. Granger, Trevor Watkins
MELB
1988
658.816 Lij/Itp : International transfer pricing in Asia Pacific : perspectives on trade between Australia, New Zealand and China / Jian Li and Alan Paisey
International transfer pricing in Asia Pacific : perspectives on trade between Australia, New Zealand and China / Jian Li and Alan Paisey
MELB
2005
658.816 Lyn/Ppa : Price policies and marketing management / Robert A. Lynn
Price policies and marketing management / Robert A. Lynn
MELB
1967
658.816 M788P : Profitable pricing strategies / Stephen L. Montgomery
Profitable pricing strategies / Stephen L. Montgomery
MELB
1988
658.816 Nag/Sat 1995 : The strategy and tactics of pricing : a guide to profitable decision making / Thomas T. Nagle, Reed K. Holden
The strategy and tactics of pricing : a guide to profitable decision making / Thomas T. Nagle, Reed K. Holden
WATERFT
1995
658.816 Rao/Hop : Handbook of pricing research in marketing / edited by Vithala R. Rao
Handbook of pricing research in marketing / edited by Vithala R. Rao
MELB
2009
658.816 Sim/Pma : Price management / by Hermann Simon
Price management / by Hermann Simon
MELB
1989
658.818 Men/Sfm 2005 : Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon
Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon
MELB
2005
658.82 Bur/Pma : Promotion management / John J. Burnett
Promotion management / John J. Burnett
MELB
1993
658.82 Cum/Sph : Sales promotion
Sales promotion
WATERFT
1989
658.82 ENG-P8 1994 : Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear
MELB
1994
658.82 K51P2 : Promotion--products, services, and ideas / William M. Kincaid, Jr
Promotion--products, services, and ideas / William M. Kincaid, Jr
MELB
1985
658.82 New/Snb : Subscribe now! : building arts audiences through dynamic subscription promotion / Danny Newman
Subscribe now! : building arts audiences through dynamic subscription promotion / Danny Newman
WATERFT
1983
658.82 Nij/Sal : The short- and long-run category demand effects of price promotions / Vincent R. Nijs ... [and others]
The short- and long-run category demand effects of price promotions / Vincent R. Nijs ... [and others]
WATERFT
2000
658.82 Pet/Umt 2009
The ultimate marketing toolkit : ads that attract customers, blogs that create buzz, websites that wow / Paula Peters
MELB, W'BOOL, WATERFT
2009
The ultimate marketing toolkit : ads that attract customers, blogs that create buzz, websites that wow / Paula Peters
MELB, W'BOOL, WATERFT
2009
The ultimate marketing toolkit : ads that attract customers, blogs that create buzz, websites that wow / Paula Peters
MELB, W'BOOL, WATERFT
2009
658.82 Pri/Sms : Sponsorship made simple / Bob Pritchard
Sponsorship made simple / Bob Pritchard
MELB
1998
658.82 Rei/Roe : The role of emotional images in the persuasive effect of television commercials / by Robert D. Reich
The role of emotional images in the persuasive effect of television commercials / by Robert D. Reich
MELB
1995
658.82 Rob/Bsp 1987 : Best sales promotions / by William A. Robinson, Lynne Lamb Carmack
Best sales promotions / by William A. Robinson, Lynne Lamb Carmack
MELB
1987
658.82 Rob/Pmi : Promotional marketing : ideas & techniques for success in sales promotion / William A. Robinson & Christine Hauri
Promotional marketing : ideas & techniques for success in sales promotion / William A. Robinson & Christine Hauri
W'BOOL
1991
658.82 Sha/Apa 2007
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp
MELB, W'BOOL
2007
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp
MELB, W'BOOL
2007
658.82 Shi/Aap 2003
Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp
MELB, WATERFT
2003
Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp
MELB, WATERFT
2003
658.82 Shi/Aap 2010
Advertising, promotion and other aspects of integrated marketing communications / Terence A. Shimp
MELB, W'BOOL, WATERFT
c2010
Advertising, promotion and other aspects of integrated marketing communications / Terence A. Shimp
MELB, W'BOOL, WATERFT
c2010
Advertising, promotion and other aspects of integrated marketing communications / Terence A. Shimp
MELB, W'BOOL, WATERFT
c2010
658.82 Shi/Aps 2000 : Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp
Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp
WATERFT
1999
658.82 Tel/Aas : Advertising and sales promotion strategy / Gerard J. Tellis
Advertising and sales promotion strategy / Gerard J. Tellis
MELB
1998
658.82 Til : Promotion: persuasive communication in marketing / Rollie Tillman and C. A. Kirkpatrick
Promotion: persuasive communication in marketing / Rollie Tillman and C. A. Kirkpatrick
WATERFT
1972
658.820941 Bus/Mss : Measuring successful sponsorship : evaluation strategies for justifying investment / Richard Busby
Measuring successful sponsorship : evaluation strategies for justifying investment / Richard Busby
MELB
1997
658.820994 Far/Pmo : Predictive model of sport sponsorship renewal in Australia / by Francis John Farrelly
Predictive model of sport sponsorship renewal in Australia / by Francis John Farrelly
MELB
2002
658.820994 Gre/Sto : The sponsor's toolkit / Anne-Marie Grey & Kim Skildum-Reid
The sponsor's toolkit / Anne-Marie Grey & Kim Skildum-Reid
MELB
2001
658.820994 Ric/Ses : Structuring effective sponsorships / by Craig Richards
Structuring effective sponsorships / by Craig Richards
MELB
1998
658.823 Gar/Rop : The role of package color in consumer purchase consideration and choice / Lawrence L. Garber, Jr., Raymond R. Burke, J. Morgan Jones
The role of package color in consumer purchase consideration and choice / Lawrence L. Garber, Jr., Raymond R. Burke, J. Morgan Jones
WATERFT
2000
658.823 Kra/Eia : Environment, information and consumer behaviour / edited by S. Krarup, Clifford S. Russell
Environment, information and consumer behaviour / edited by S. Krarup, Clifford S. Russell
W'BOOL
2005
658.823 Tei/Lsi : Labelling strategies in environmental policy / edited by Mario Teisl
Labelling strategies in environmental policy / edited by Mario Teisl
MELB
2007
658.8257 Mcd/Cbo : Coupon book / McDougall & Chisholm.
Coupon book / McDougall & Chisholm.
WATERFT ADPML
1940?
658.827 Aak/Bps
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker
MELB, W'BOOL, W'PONDS
2004
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker
MELB, W'BOOL, W'PONDS
2004
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker
MELB, W'BOOL, W'PONDS
2004
658.827 Aak/Bsb : Building strong brands / David A. Aaker
Building strong brands / David A. Aaker
WATERFT
1996
658.827 Aak/Mbe : Managing brand equity : capitalizing on the value of a brand name / David A. Aaker
Managing brand equity : capitalizing on the value of a brand name / David A. Aaker
W'BOOL
1991
658.827 Abr/Bra : Brand risk : adding risk literacy to brand management / David Abrahams
Brand risk : adding risk literacy to brand management / David Abrahams
MELB
2008
658.827 Ada/Bds : BrandDigital : simple ways top brands succeed in the digital world / Allen P. Adamson ; foreword by David Kirkpatrick
BrandDigital : simple ways top brands succeed in the digital world / Allen P. Adamson ; foreword by David Kirkpatrick
MELB
2008
658.827 Ada/Bht : Brandsimple : how the best brands keep it simple and succeed / Allen P. Adamson
Brandsimple : how the best brands keep it simple and succeed / Allen P. Adamson
MELB
2006
658.827 And/Doi : Designing online identities : successful graphic strategies for brands on the Web / Clay Andres
Designing online identities : successful graphic strategies for brands on the Web / Clay Andres
MELB
2002
658.827 Ape/Brm : Brand relations management : bridging the gap between brand promise and brand delivery / Tony Aperia, Rolf Back
Brand relations management : bridging the gap between brand promise and brand delivery / Tony Aperia, Rolf Back
MELB
2004
658.827 Arn/Hob : The handbook of brand management / David Arnold
The handbook of brand management / David Arnold
MELB
1992
658.827 Arv/Bma : Brands : meaning and value in media culture / Adam Arvidsson
Brands : meaning and value in media culture / Adam Arvidsson
MELB
2006
658.827 Bas/Bnb
Brand new brand thinking : brought to life by 11 experts who do / edited by Merry Baskin and Mark Earls
MELB, WATERFT
2002
Brand new brand thinking : brought to life by 11 experts who do / edited by Merry Baskin and Mark Earls
MELB, WATERFT
2002
658.827 Bat/Aba : Asian branding : a great way to fly / Ian Batey
Asian branding : a great way to fly / Ian Batey
MELB
2002
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