658.827 Hed/Bmr : Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre
Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre
MELB
2009
658.827 Hol/Bfn
Branding for nonprofits : developing identity with integrity / DK Holland
MELB, WATERFT
2006
Branding for nonprofits : developing identity with integrity / DK Holland
MELB, WATERFT
2006
658.827 Hol/Gbh : The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis
The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis
MELB
2008
658.827 Hol/Hbb : How brands become icons : the principles of cultural branding / Douglas B. Holt
How brands become icons : the principles of cultural branding / Douglas B. Holt
MELB
2004
658.827 Ind/Bbh : Beyond branding : how the new values of transparency and integrity are changing the world of brands / edited by Nicholas Ind
Beyond branding : how the new values of transparency and integrity are changing the world of brands / edited by Nicholas Ind
MELB
2005
658.827 Kan/Bdc : Branding.com : online branding for marketing success / Deborah Kania
Branding.com : online branding for marketing success / Deborah Kania
MELB
2001
658.827 Kap/Rit : (Re)inventing the brand : can top brands survive the new market realities? / Jean-Noël Kapferer
(Re)inventing the brand : can top brands survive the new market realities? / Jean-Noël Kapferer
MELB
2001
658.827 Kap/Sbm 1997 : Strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer
Strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer
W'BOOL
1997
658.827 Kap/Sbm 2004 : The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer
The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer
MELB
2004
658.827 Kap/Tbm : 24 brand mantras : finding a place in the minds and hearts of consumers / Jagdeep Kapoor
24 brand mantras : finding a place in the minds and hearts of consumers / Jagdeep Kapoor
MELB
2001
658.827 Kel/Bpc 2008
Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller
MELB, WATERFT
2008
Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller
MELB, WATERFT
2008
Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller
MELB, WATERFT
2008
658.827 Kel/Pob
The physics of brand : understand the forces behind brands that matter / Aaron Keller + Renee Marino + Dan Wallace
MELB, W'PONDS, WATERFT
2016
The physics of brand : understand the forces behind brands that matter / Aaron Keller + Renee Marino + Dan Wallace
MELB, W'PONDS, WATERFT
2016
The physics of brand : understand the forces behind brands that matter / Aaron Keller + Renee Marino + Dan Wallace
MELB, W'PONDS, WATERFT
2016
658.827 Kel/Sbm 2003 : Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller
MELB
2003
658.827 Kel/Sbm 2008
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller
MELB, WATERFT
2008
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller
MELB, WATERFT
2008
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller
MELB, WATERFT
2008
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller
MELB, W'PONDS
2008
9 additional entries
658.827 Kel/Sbm 2008 Int. ed. : STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING, AND MANAGING BRAND EQUITY
STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING, AND MANAGING BRAND EQUITY
MELB
658.827 Kel/Sbm 2012 : Strategic brand management : a European perspective / Kevin Lane Keller, Tony Apéria, Mats Georgson
Strategic brand management : a European perspective / Kevin Lane Keller, Tony Apéria, Mats Georgson
W'BOOL
2012
658.827 Kel/Sbm 2013
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller
MELB, W'BOOL, WATERFT
2013
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller
MELB, W'BOOL, WATERFT
2013
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller
MELB, W'BOOL, WATERFT
2013
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller
MELB, W'BOOL, WATERFT
2013
2 additional entries
658.827 Kel/Sbm 2020
Strategic brand management : building, measuring, and managing brand equity
MELB, WATERFT
2020
Strategic brand management : building, measuring, and managing brand equity
MELB, WATERFT
2020
Strategic brand management : building, measuring, and managing brand equity
MELB, WATERFT
2020
Strategic brand management : building, measuring, and managing brand equity
MELB, WATERFT
2020
2 additional entries
658.827 Kit/Ibm : Integrated brand marketing and measuring returns / edited by Philip J. Kitchen
Integrated brand marketing and measuring returns / edited by Philip J. Kitchen
MELB
2010
658.827 Kna/Bra : The Brandmindset / Duane E. Knapp
The Brandmindset / Duane E. Knapp
MELB
2000
658.827 Kno/Cov : Competing on value : bridging the gap between brand and customer value / Stan Maklan and Simon Knox
Competing on value : bridging the gap between brand and customer value / Stan Maklan and Simon Knox
MELB
1998
658.827 Koc/Wgb : The World's greatest brands / edited by Nicholas Kochan
The World's greatest brands / edited by Nicholas Kochan
MELB
1996
658.827 Kor/Bsh : Brand society : how brands transform management and lifestyle / Martin Kornberger
Brand society : how brands transform management and lifestyle / Martin Kornberger
MELB
2010
658.827 Lan/Dbe
Designing brand experiences / Robin Landa
MELB, W'BOOL
2006
Designing brand experiences / Robin Landa
MELB, W'BOOL
2006
658.827 Lee/Sog
The strategy of global branding and brand equity / Alvin Lee, Jinchao Yang, Richard Mizerski and Claire Lambert
MELB, WATERFT ADPML
2015
The strategy of global branding and brand equity / Alvin Lee, Jinchao Yang, Richard Mizerski and Claire Lambert
MELB, WATERFT ADPML
2015
The strategy of global branding and brand equity / Alvin Lee, Jinchao Yang, Richard Mizerski and Claire Lambert
MELB, WATERFT ADPML
2015
658.827 Len/Etm : Experience the message : how experiential marketing is changing the brand world / Max Lenderman
Experience the message : how experiential marketing is changing the brand world / Max Lenderman
MELB
2005
658.827 Ler/Bbb
Building Better Brands : a Comprehensive Guide to Brand Strategy and Identity Development / Scott Lerman
MELB, WATERFT
2013
Building Better Brands : a Comprehensive Guide to Brand Strategy and Identity Development / Scott Lerman
MELB, WATERFT
2013
Building Better Brands : a Comprehensive Guide to Brand Strategy and Identity Development / Scott Lerman
MELB, WATERFT
2013
Building Better Brands : a Comprehensive Guide to Brand Strategy and Identity Development / Scott Lerman
MELB, WATERFT
2013
658.827 Lin/Bbo : Brand building on the internet / Martin Lindström, Tim Frank Andersen
Brand building on the internet / Martin Lindström, Tim Frank Andersen
MELB
2000
658.827 Lin/Bsh : Brand sense : how to build powerful brands through touch, taste, smell, sight & sound / Martin Lindstrom ; foreword by Philip Kotler
Brand sense : how to build powerful brands through touch, taste, smell, sight & sound / Martin Lindstrom ; foreword by Philip Kotler
MELB
2005
658.827 Lok/Bab : Brands and brand management : contemporary research perspectives / [edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston
Brands and brand management : contemporary research perspectives / [edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston
W'BOOL
2010
658.827 Luc/Bpc : BP : creating a global brand / producer/director, Kelly Luchtman
BP : creating a global brand / producer/director, Kelly Luchtman
MELB
2003
658.827 Lur/Btl
Brands : the logos of the global economy / Celia Lury
MELB, W'BOOL
2004
Brands : the logos of the global economy / Celia Lury
MELB, W'BOOL
2004
658.827 Mar/Hat
The hero and the outlaw : building extraordinary brands through the power of archetypes / Margaret Mark and Carol S. Pearson
MELB
2001
The hero and the outlaw : building extraordinary brands through the power of archetypes / Margaret Mark and Carol S. Pearson
MELB
2001
The hero and the outlaw : building extraordinary brands through the power of archetypes / Margaret Mark and Carol S. Pearson
MELB
2001
658.827 Mck/Dab : The design and branding directory
The design and branding directory
MELB
2011
658.827 Mil/Bta : Brand thinking and other noble pursuits / Debbie Millman ; foreword by Rob Walker
Brand thinking and other noble pursuits / Debbie Millman ; foreword by Rob Walker
MELB
2011
658.827 Moo/Rob : The rise of brands / Liz Moor
The rise of brands / Liz Moor
WATERFT
2007
658.827 Mor/Etb : Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan
Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan
MELB
1999
658.827 Mor/Gcb : The global corporate brand book / by Michael Morley
The global corporate brand book / by Michael Morley
MELB
2009
658.827 Mor/Pib : The pirate inside : building a challenger brand culture within yourself and your organization / Adam Morgan
The pirate inside : building a challenger brand culture within yourself and your organization / Adam Morgan
MELB
2004
658.827 Mos/Uwb : United we brand : how to create a cohesive brand that's seen, heard, and remembered / Mike Moser
United we brand : how to create a cohesive brand that's seen, heard, and remembered / Mike Moser
MELB
2003
658.827 Mur/Dtb : Defending the brand : aggressive strategies for protecting your brand in the online arena / Brian H. Murray
Defending the brand : aggressive strategies for protecting your brand in the online arena / Brian H. Murray
W'BOOL
2004
658.827 Nea/Vct : Value creation : the power of brand equity / William D. Neal, Ron Strauss
Value creation : the power of brand equity / William D. Neal, Ron Strauss
MELB
2008
658.827 New/Pbw
Passion brands : why some brands are just gotta have, drive all night for and tell all your friends about / Kate Newlin
MELB, W'BOOL
2009
Passion brands : why some brands are just gotta have, drive all night for and tell all your friends about / Kate Newlin
MELB, W'BOOL
2009
658.827 Oli/Obr
On brand / Wally Olins
MELB, W'BOOL
2003
On brand / Wally Olins
MELB, W'BOOL
2003
658.827 Por/Lab : Landscape and branding : the promotion and production of place / Nicole Porter
Landscape and branding : the promotion and production of place / Nicole Porter
WATERFT
2016
658.827 Pos/Gbi : Global brand integrity management : how to protect your product in today's competitive environment / Richard S. Post and Penelope N. Post
Global brand integrity management : how to protect your product in today's competitive environment / Richard S. Post and Penelope N. Post
WATERFT
2008
658.827 Pri/Bih : Brand immortality : how brands can live long and prosper / Hamish Pringle, Peter Field
Brand immortality : how brands can live long and prosper / Hamish Pringle, Peter Field
MELB
2008
658.827 Pri/Bmh : Brand manners : how to create the self-confident organisation to live the brand / Hamish Pringle and William Gordon
Brand manners : how to create the self-confident organisation to live the brand / Hamish Pringle and William Gordon
MELB
2001
658.827 Que/Bsi
Brand storytelling : integrated marketing communication for the digital media landscape / Keith A. Quesenberry, Michael K. Coolsen
W'PONDS
2023
Brand storytelling : integrated marketing communication for the digital media landscape / Keith A. Quesenberry, Michael K. Coolsen
W'PONDS
2023
658.827 Ran/Bra
Branding / Geoffrey Randall
MELB, W'BOOL
1997
Branding / Geoffrey Randall
MELB, W'BOOL
1997
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