Building Better Brands : a Comprehensive Guide to Brand Strategy and Identity Development / Scott Lerman
MELB, WATERFT
2013
Building Better Brands : a Comprehensive Guide to Brand Strategy and Identity Development / Scott Lerman
MELB, WATERFT
2013
Building Better Brands : a Comprehensive Guide to Brand Strategy and Identity Development / Scott Lerman
MELB, WATERFT
2013
Building Better Brands : a Comprehensive Guide to Brand Strategy and Identity Development / Scott Lerman
MELB, WATERFT
2013
658.827 Lin/Bbo : Brand building on the internet / Martin Lindström, Tim Frank Andersen
Brand building on the internet / Martin Lindström, Tim Frank Andersen
MELB
2000
658.827 Lin/Bsh : Brand sense : how to build powerful brands through touch, taste, smell, sight & sound / Martin Lindstrom ; foreword by Philip Kotler
Brand sense : how to build powerful brands through touch, taste, smell, sight & sound / Martin Lindstrom ; foreword by Philip Kotler
MELB
2005
658.827 Lok/Bab : Brands and brand management : contemporary research perspectives / [edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston
Brands and brand management : contemporary research perspectives / [edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston
W'BOOL
2010
658.827 Luc/Bpc : BP : creating a global brand / producer/director, Kelly Luchtman
BP : creating a global brand / producer/director, Kelly Luchtman
MELB
658.827 Por/Lab : Landscape and branding : the promotion and production of place / Nicole Porter
Landscape and branding : the promotion and production of place / Nicole Porter
WATERFT
2016
658.827 Pos/Gbi : Global brand integrity management : how to protect your product in today's competitive environment / Richard S. Post and Penelope N. Post
Global brand integrity management : how to protect your product in today's competitive environment / Richard S. Post and Penelope N. Post
WATERFT
2008
658.827 Pri/Bih : Brand immortality : how brands can live long and prosper / Hamish Pringle, Peter Field
Brand immortality : how brands can live long and prosper / Hamish Pringle, Peter Field
MELB
2008
658.827 Pri/Bmh : Brand manners : how to create the self-confident organisation to live the brand / Hamish Pringle and William Gordon
Brand manners : how to create the self-confident organisation to live the brand / Hamish Pringle and William Gordon
MELB
Design, visual communication and branding / Edited by Daniel Raposo
MELB, W'PONDS
2022
Design, visual communication and branding / Edited by Daniel Raposo
MELB, W'PONDS
2022
658.827 Rem/Ban : Brands and narratives : brands and the cultural collective unconscious / Bruno Remaury ; translated [from the French] by Tresi Murphy
Brands and narratives : brands and the cultural collective unconscious / Bruno Remaury ; translated [from the French] by Tresi Murphy
MELB
Digital storytelling for brands / Bridget Tombleson & Katharina Wolf
MELB, W'PONDS
2023
Digital storytelling for brands / Bridget Tombleson & Katharina Wolf
MELB, W'PONDS
2023
658.827 Twi/Bnt : Branded nation : the marketing of megachurch, college, inc., and museumworld / James B. Twitchell
Branded nation : the marketing of megachurch, college, inc., and museumworld / James B. Twitchell
MELB
2004
658.827 Tyb/Kob : Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice Tybout and Tim Calkins ; foreword by Philip Kotler
Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice Tybout and Tim Calkins ; foreword by Philip Kotler
MELB