Title The brand management checklist : proven tools and techniques for creating winning brands / Brad VanAuken

Published London : Kogan Page, 2002

Copies

Location	Call no.	Vol.	Availability
MELB	658.827 Van/Bmc		AVAILABLE

Description xv, 320 pages : illustrations ; 25 cm Notes One CD-ROM in pocket attached to inside back cover Bibliography Includes bibliographical references and index Subject Branding (Marketing) -- Management. ISBN 0749436999 :

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