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Mark   Medium Year
658.827 Por/Lab : Landscape and branding : the promotion and production of place / Nicole Porter     
      Landscape and branding : the promotion and production of place / Nicole Porter WATERFT  Book 2016
658.827 Pos/Gbi : Global brand integrity management : how to protect your product in today's competitive environment / Richard S. Post and Penelope N. Post     
      Global brand integrity management : how to protect your product in today's competitive environment / Richard S. Post and Penelope N. Post BONUS, WATERFT   Book 2008
658.827 Pri/Bih : Brand immortality : how brands can live long and prosper / Hamish Pringle, Peter Field     
      Brand immortality : how brands can live long and prosper / Hamish Pringle, Peter Field BONUS, MELB   Book 2008
658.827 Pri/Bmh : Brand manners : how to create the self-confident organisation to live the brand / Hamish Pringle and William Gordon     
      Brand manners : how to create the self-confident organisation to live the brand / Hamish Pringle and William Gordon BONUS, MELB   Book 2001
658.827 Ran/Bra    
      Branding / Geoffrey Randall BONUS, MELB, W'BOOL   Book 1997
      Branding / Geoffrey Randall BONUS, MELB, W'BOOL   Book 1997
658.827 Rie/Bma    
      Brand management : a theoretical and practical approach / Rik Riezebos with Bas Kist and Gert Kootstra BONUS, W'BOOL, WATERFT   Book 2003
      Brand management : a theoretical and practical approach / Rik Riezebos with Bas Kist and Gert Kootstra BONUS, W'BOOL, WATERFT   Book 2003
658.827 Rie/Oob : The origin of brands : discover the natural laws of product innovation and business survival / Al Ries and Laura Ries     
      The origin of brands : discover the natural laws of product innovation and business survival / Al Ries and Laura Ries BONUS, W'BOOL   Book 2004
658.827 Rie/Pbm : Power brands : measuring, making and managing brand success / Hajo Riesenbeck and Jesko Perrey     
      Power brands : measuring, making and managing brand success / Hajo Riesenbeck and Jesko Perrey BONUS, MELB   Book 2007
658.827 Rie/Pbm 2009 : Power brands : measuring, making and managing brand success / Hajo Riesenbeck and Jesko Perrey     
      Power brands : measuring, making and managing brand success / Hajo Riesenbeck and Jesko Perrey BONUS, MELB   Book 2009
658.827 Riv/Ibb : Identify : building brand through letterheads, logos and business cards / Charlotte Rivers     
      Identify : building brand through letterheads, logos and business cards / Charlotte Rivers BONUS, WATERFT   Book 2003
658.827 Ros/Bdi : Brand-driven innovation : strategies for development and design / Erik Roscam Abbing     
      Brand-driven innovation : strategies for development and design / Erik Roscam Abbing BONUS, MELB   Book 2010
658.827 Rot/Cca : Corporate cultures and global brands / edited by Albrecht Rothacher     
      Corporate cultures and global brands / edited by Albrecht Rothacher BONUS, MELB   Book 2004
658.827 Sch/Bbs : Brand babble : sense and nonsense about branding / Don E. Schultz, Heidi F. Schultz     
      Brand babble : sense and nonsense about branding / Don E. Schultz, Heidi F. Schultz BONUS, MELB   Book 2004
658.827 Sch/Bcu    
      Brand culture / Jonathan E. Schroeder and Miriam Salzer-Mörling BONUS, MELB, W'BOOL   Book 2006
      Brand culture / Jonathan E. Schroeder and Miriam Salzer-Mörling BONUS, MELB, W'BOOL   Book 2006
658.827 Smi/Ema    
      Experiential marketing : a practical guide to interactive brand experiences / Shaz Smilansky BONUS, MELB, W'BOOL, WATERFT   Book 2009
      Experiential marketing : a practical guide to interactive brand experiences / Shaz Smilansky BONUS, MELB, W'BOOL, WATERFT   Book 2009
      Experiential marketing : a practical guide to interactive brand experiences / Shaz Smilansky BONUS, MELB, W'BOOL, WATERFT   Book 2009
658.827 Sor/Dht : Digilogue : how to win the digital minds and analogue hearts of tomorrow's customers / Anders Sörman-Nilsson     
      Digilogue : how to win the digital minds and analogue hearts of tomorrow's customers / Anders Sörman-Nilsson BONUS, MELB   Book 2013
658.827 Sto/Bpo : Brand power / edited by Paul Stobart     
      Brand power / edited by Paul Stobart BONUS, W'PONDS   Book 1994
658.827 Sul/Bea : Brand extension and order of entry / Mary Sullivan     
      Brand extension and order of entry / Mary Sullivan BONUS, WATERFT   Book 1991
658.827 Tem/Abm : Advanced brand management : from vision to valuation / Paul Temporal     
      Advanced brand management : from vision to valuation / Paul Temporal BONUS, MELB   Book 2002
658.827 Twi/Bnt : Branded nation : the marketing of megachurch, college, inc., and museumworld / James B. Twitchell     
      Branded nation : the marketing of megachurch, college, inc., and museumworld / James B. Twitchell BONUS, MELB   Book 2004
658.827 Tyb/Kob : Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice Tybout and Tim Calkins ; foreword by Philip Kotler     
      Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice Tybout and Tim Calkins ; foreword by Philip Kotler BONUS, MELB   Book 2005
658.827 Unc/Pob    
      Perspectives on brand management / [edited by] Mark D. Uncles BONUS, MELB, W'BOOL, WATERFT   Book 2011
      Perspectives on brand management / [edited by] Mark D. Uncles BONUS, MELB, W'BOOL, WATERFT   Book 2011
      Perspectives on brand management / [edited by] Mark D. Uncles BONUS, MELB, W'BOOL, WATERFT   Book 2011
658.827 Van/Bmc : The brand management checklist : proven tools and techniques for creating winning brands / Brad VanAuken     
      The brand management checklist : proven tools and techniques for creating winning brands / Brad VanAuken BONUS, MELB   Book 2002
658.827 Van/Gbs : Global brand strategy : unlocking branding potential across countries, cultures & markets / Sicco van Gelder     
      Global brand strategy : unlocking branding potential across countries, cultures & markets / Sicco van Gelder BONUS, MELB   Book 2005
658.827 Vie/Dao : Defining and operationalising brand salience / by Julian Vieceli     
      Defining and operationalising brand salience / by Julian Vieceli MELB THESES  Book 2007
658.827 Vig : Marks : new directions in logo design / by Jay Vigon ; designed and edited by Jay Vigon and Richard Seireeni     
      Marks : new directions in logo design / by Jay Vigon ; designed and edited by Jay Vigon and Richard Seireeni BONUS, WATERFT   Book 1986
658.827 Whe/Bab    
      Brand Atlas : Branding intelligence made visible / Alina Wheeler and Joel Katz BONUS, MELB, W'PONDS   Book 2011
      Brand Atlas : Branding intelligence made visible / Alina Wheeler and Joel Katz BONUS, MELB, W'PONDS   Book 2011
658.827 Whe/Dbi    
      Designing brand identity : a complete guide to creating, building, and maintaining strong brands / Alina Wheeler BONUS, MELB   Book 2003
      Designing brand identity : an essential guide for the whole branding team / Alina Wheeler BONUS, MELB, WATERFT   Book 2013
      Designing brand identity : an essential guide for the whole branding team / Alina Wheeler BONUS, MELB, WATERFT   Book 2013
658.827 Whe/Dbi 2009    
      Designing brand identity : an essential guide for the entire branding team / Alina Wheeler BONUS, MELB   Book 2009
      Designing brand identity : an essential guide for the entire branding team / Alina Wheeler BONUS, MELB   Book 2009
658.827 Win/Por : The power of retail branding : innovative marketing strategies for achieving brandpower / Arthur A. Winters ... [and others]     
      The power of retail branding : innovative marketing strategies for achieving brandpower / Arthur A. Winters ... [and others] BONUS, MELB   Book 2005
658.827 You/Bms 2010 : Brand media strategy : integrated communications planning in the digital era / Antony Young     
      Brand media strategy : integrated communications planning in the digital era / Antony Young BONUS, MELB   Book 2010
658.827 Zai/Dyb : Defending your brand against imitation : consumer behavior, marketing strategies, and legal issues / Judith Lynne Zaichkowsky     
      Defending your brand against imitation : consumer behavior, marketing strategies, and legal issues / Judith Lynne Zaichkowsky BONUS, WATERFT   Book 1995
658.827 Zai/Pbt : The psychology behind trademark infringement and counterfeiting / J. L. Zaichkowsky     
      The psychology behind trademark infringement and counterfeiting / J. L. Zaichkowsky BONUS, MELB   Book 2006
658.82701 Bra/Pob    
      The philosophy of branding : great philosophers think brands / Thom Braun BONUS, MELB   Book 2004
      The philosophy of branding : great philosophers think brands / Thom Braun BONUS, MELB   Book 2007
658.82709 New/Tah    
      Trademarked : a history of well-known brands, from Aertex to Wright's Coal Tar / David Newton BONUS, MELB, WATERFT   Book 2008
      Trademarked : a history of well-known brands, from Aertex to Wright's Coal Tar / David Newton BONUS, MELB, WATERFT   Book 2008
658.827095 Rol/Abs : Asian brand strategy : how Asia builds strong brands / Martin Roll     
      Asian brand strategy : how Asia builds strong brands / Martin Roll BONUS, MELB   Book 2006
658.827095 Tem/Asb : Asia's star brands / Paul Temporal     
      Asia's star brands / Paul Temporal BONUS, MELB   Book 2006
658.8270973 Bus/Ame : BrandingUSA     
      BrandingUSA BONUS, W'BOOL   Book 2006
658.8270994 Ham/Beb : BE brands : Simon Hammond's creative brand revolution / Simon Hammond     
      BE brands : Simon Hammond's creative brand revolution / Simon Hammond BONUS, MELB   Book 2006
658.8270994 Kai/Ssa : Sport sponsorship at Nike Australia : acquisition, management and evaluation processes / by Bruce Kaider     
      Sport sponsorship at Nike Australia : acquisition, management and evaluation processes / by Bruce Kaider MELB THESES  Book 2003
658.83 A938M      
      Australasian journal of market & social research MELB, ONLINE   E-journal 2005-
658.83 Aak/Mre 2003    
      Marketing research / David A. Aaker, V. Kumar, George S. Day BONUS, WATERFT   Book 2004
      Marketing research / David A. Aaker, V. Kumar, George S. Day BONUS, WATERFT   Book 2004
658.83 Aak/Mre 2007    
      Marketing research / David A. Aaker ... [and others] BONUS, MELB, W'BOOL, WATERFT   Book 2007
      Marketing research / David A. Aaker ... [and others] BONUS, MELB, W'BOOL, WATERFT   Book 2007
      Marketing research / David A. Aaker, V. Kumar, George S. Day BONUS, MELB   Book 2007
      Marketing research / David A. Aaker ... [and others] BONUS, MELB, W'BOOL, WATERFT   Book 2007
      Marketing research / David A. Aaker ... [and others] BONUS, MELB, W'BOOL, WATERFT   Book 2007
658.83 Aak/Mre 2010    
      Marketing research / David A. Aaker ... [and others] BONUS, MELB, W'BOOL, WATERFT   Book 2010
      Marketing research / David A. Aaker ... [and others] BONUS, MELB, W'BOOL, WATERFT   Book 2010
      Marketing research / David A. Aaker ... [and others] BONUS, MELB, W'BOOL, WATERFT   Book 2010
      Marketing research / David A. Aaker ... [and others] BONUS, MELB, W'BOOL, WATERFT   Book 2010
4 additional entries    
658.83 Ada/Itm : An introduction to market and social research : planning and using research tools and techniques / Karen Adams and Ian Brace     
      An introduction to market and social research : planning and using research tools and techniques / Karen Adams and Ian Brace BONUS, MELB   Book 2006
658.83 And/Mrt : Marketing research that won't break the bank : a practical guide to getting the information you need / Alan R. Andreasen ; foreword by William A. Smith     
      Marketing research that won't break the bank : a practical guide to getting the information you need / Alan R. Andreasen ; foreword by William A. Smith BONUS, MELB   Book 2002
658.83 Bag/Amo    
      Advanced methods of marketing research / edited by Richard P. Bagozzi BONUS, W'PONDS   Book 1994
      Advanced methods of marketing research / edited by Richard P. Bagozzi BONUS, W'PONDS   Book 1994
658.83 Bag/Pom : Principles of marketing research / edited by Richard P. Bagozzi     
      Principles of marketing research / edited by Richard P. Bagozzi BONUS, MELB   Book 1994
658.83 Bai/Imr    
      Introducing marketing research / Paul Baines, Bal Chansarkar BONUS, MELB, W'BOOL, W'PONDS   Book 2002
      Introducing marketing research / Paul Baines, Bal Chansarkar BONUS, MELB, W'BOOL, W'PONDS   Book 2002
      Introducing marketing research / Paul Baines, Bal Chansarkar BONUS, MELB, W'BOOL, W'PONDS   Book 2002
      Introducing marketing research / Paul Baines, Bal Chansarkar BONUS, MELB, W'BOOL, W'PONDS   Book 2002
      Introducing marketing research / Paul Baines, Bal Chansarkar BONUS, MELB, W'BOOL, W'PONDS   Book 2002
658.83 Bea/Hom 1999 : Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer     
      Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer BONUS, MELB   Book 1999
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