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Mark   Medium Year
658.83 Bag/Pom : Principles of marketing research / edited by Richard P. Bagozzi     
      Principles of marketing research / edited by Richard P. Bagozzi MELB  Book 1994
658.83 Bai/Imr    
      Introducing marketing research / Paul Baines, Bal Chansarkar MELB, W'BOOL, W'PONDS   Book 2002
      Introducing marketing research / Paul Baines, Bal Chansarkar MELB, W'BOOL, W'PONDS   Book 2002
      Introducing marketing research / Paul Baines, Bal Chansarkar MELB, W'BOOL, W'PONDS   Book 2002
658.83 Bea/Hom 1999 : Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer     
      Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer MELB  Book 1999
658.83 Bea/Hom 2011 : Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / [edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws     
      Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / [edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws W'PONDS  Book 2011
658.83 Bel : Qualitative research in marketing / by Danny N. Bellenger, Kenneth L. Bernhardt, Jac L. Goldstucker     
      Qualitative research in marketing / by Danny N. Bellenger, Kenneth L. Bernhardt, Jac L. Goldstucker WATERFT  Book 1976
658.83 Bel/Hoq    
      Handbook of qualitative research methods in marketing / [edited by] Russell W. Belk MELB, W'PONDS   Book 2006
      Handbook of qualitative research methods in marketing / [edited by] Russell W. Belk MELB, W'PONDS   Book 2006
658.83 Ben/Mmt 2016    
      Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein MELB, W'BOOL   Book 2016
      Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein MELB, W'BOOL   Book 2016
      Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein MELB, W'BOOL   Book 2016
      Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein MELB, W'BOOL   Book 2016
4 additional entries    
658.83 Ben/Mmt 2021    
      Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein MELB, W'BOOL   Book 2021
      Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein MELB, W'BOOL   Book 2021
      Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein MELB, W'BOOL   Book 2021
      Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein MELB, W'BOOL   Book 2021
658.83 Bin/Mob : A model of behavioural response in social marketing / by Wayne William Binney     
      A model of behavioural response in social marketing / by Wayne William Binney MELB THESES  Book 2007
658.83 Bir/Euo 1999 : The effective use of market research : a guide for management to grow the business     
      The effective use of market research : a guide for management to grow the business MELB  Book 1999
658.83 Bir/Euo 2004    
      The effective use of market research : how to drive and focus better business decisions / Robin J. Birn MELB, WATERFT   Book 2004
      The effective use of market research : how to drive and focus better business decisions / Robin J. Birn MELB, WATERFT   Book 2004
658.83 Bir/Iho 2002 : The international handbook of market research techniques     
      The international handbook of market research techniques MELB  Book 2000
658.83 Bla/Sot 1998 : State of the art marketing research / A.B. Blankenship, George Edward Breen, Alan Dutka     
      State of the art marketing research / A.B. Blankenship, George Edward Breen, Alan Dutka MELB  Book 1998
658.83 Bon : Industrial market segmentation : a nested approach / Thomas V. Bonoma and Benson P. Shapiro     
      Industrial market segmentation : a nested approach / Thomas V. Bonoma and Benson P. Shapiro WATERFT  Book 1983
658.83 Boy/Mri : Market research : in practice / John Boyce     
      Market research : in practice / John Boyce MELB  Book 2002
658.83 Boy/Mri 2005    
      Marketing research 2e / John Boyce MELB, W'BOOL, WATERFT   Book 2005
      Marketing research 2e / John Boyce MELB, W'BOOL, WATERFT   Book 2005
      Marketing research 2e / John Boyce MELB, W'BOOL, WATERFT   Book 2005
658.83 Boy/Mrt 1989 : Marketing research : text and cases / Harper W. Boyd, Ralph Westfall, Stanley F. Stasch     
      Marketing research : text and cases / Harper W. Boyd, Ralph Westfall, Stanley F. Stasch MELB  Book 1989
658.83 Bra/Mrt 2010 : Marketing research : tools & techniques / Nigel Bradley     
      Marketing research : tools & techniques / Nigel Bradley WATERFT  Book 2010
658.83 Bra/Mrt 2013 : Marketing research : tools & techniques / Nigel Bradley     
      Marketing research : tools & techniques / Nigel Bradley WATERFT  Book 2013
658.83 Bra/Qdh    
      Questionnaire design : how to plan, structure, and write survey material for effective market research / Ian Brace MELB, W'BOOL   Book 2004
      Questionnaire design : how to plan, structure, and write survey material for effective market research / Ian Brace MELB, W'BOOL   Book 2004
658.83 Bro/Mad 1955 : Marketing and distribution research / by Lyndon O. Brown     
      Marketing and distribution research / by Lyndon O. Brown MELB  Book 1955
658.83 Bur/Mre : Marketing research / Alvin C. Burns, Ronald F. Bush     
      Marketing research / Alvin C. Burns, Ronald F. Bush MELB  Book 1995
658.83 Bur/Mre 2006    
      Marketing research / Alvin C. Burns, Ronald F. Bush MELB, W'PONDS, WATERFT   Book 2006
      Marketing research / Alvin C. Burns, Ronald F. Bush MELB, W'PONDS, WATERFT   Book 2006
      Marketing research / Alvin C. Burns, Ronald F. Bush MELB, W'PONDS, WATERFT   Book 2006
658.83 Bur/Mro 2003    
      Marketing research : online research applications / Alvin C. Burns, Ronald F. Bush MELB, W'PONDS   Book 2002
      Marketing research : online research applications / Alvin C. Burns, Ronald F. Bush MELB, W'PONDS   Book 2002
658.83 C563M6 1995 : Marketing research : methodological foundations / Gilbert A. Churchill, Jr     
      Marketing research : methodological foundations / Gilbert A. Churchill, Jr MELB  Book 1995
658.83 C931M3 : The marketing research process / Margaret Crimp     
      The marketing research process / Margaret Crimp MELB  Book 1990
658.83 Cal/Mih : Market intelligence : how and why organisations use market research / Martin Callingham     
      Market intelligence : how and why organisations use market research / Martin Callingham MELB  Book 2004
658.83 Cha/Mmr : Modern marketing research : step by step / Chuck Chakrapani, Ken Deal     
      Modern marketing research : step by step / Chuck Chakrapani, Ken Deal MELB  Book 2005
658.83 Chi/Mre 1997 : Marketing research / Peter M. Chisnall     
      Marketing research / Peter M. Chisnall MELB  Book 1997
658.83 Chu/Bmr 2004    
      Basic marketing research / Gilbert A. Churchill, Tom J. Brown W'PONDS, WATERFT   Book 2004
      Basic marketing research / Gilbert A. Churchill, Tom J. Brown W'PONDS, WATERFT   Book 2004
658.83 Chu/Bmr 2010    
      Basic marketing research / Gilbert A. Churchill, Tom J. Brown, Tracy A. Suter MELB, WATERFT   Book 2010
      Basic marketing research / Gilbert A. Churchill, Tom J. Brown, Tracy A. Suter MELB, WATERFT   Book 2010
658.83 Chu/Mrm 2002 : Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci     
      Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci MELB  Book 2002
658.83 Chu/Mrm 2004    
      Marketing research : methodological foundations / Gilbert A. Churchill, Jr, [and] Dawn Iacobucci MELB, W'PONDS   Book 2004
      Marketing research : methodological foundations / Gilbert A. Churchill, Jr, [and] Dawn Iacobucci MELB, W'PONDS   Book 2004
658.83 Col : A brand-switching model with implications for marketing strategies / byRichard Colombo and Donald G. Morrison     
      A brand-switching model with implications for marketing strategies / byRichard Colombo and Donald G. Morrison WATERFT  Book 1987
658.83 Cor/Ssq    
      The snapshot survey : quick, affordable marketing research for every organization / Lloyd Corder MELB, WATERFT   Book 2006
      The snapshot survey : quick, affordable marketing research for every organization / Lloyd Corder MELB, WATERFT   Book 2006
658.83 CRA : Marketing communications : a behavioral approach to men, messages, and media     
      Marketing communications : a behavioral approach to men, messages, and media WATERFT  Book 1965
658.83 Cra/Mrp : Marketing research : principles and applications / Melvin Crask, Richard J. Fox, Roy G. Stout     
      Marketing research : principles and applications / Melvin Crask, Richard J. Fox, Roy G. Stout MELB  Book 1995
658.83 Cri/Igt 1993 : The Insider's guide to demographic know-how : everthing you need to find, analyze, and use information about your customers / [edited by] Diane Crispell     
      The Insider's guide to demographic know-how : everthing you need to find, analyze, and use information about your customers / [edited by] Diane Crispell MELB  Book 1993
658.83 Cro/Mrf 2003 : Marketing research for managers / Sunny Crouch, Matthew Housden     
      Marketing research for managers / Sunny Crouch, Matthew Housden MELB  Book 2003
658.83 Day/Pfr : Priorities for research in strategic marketing / by George S. Day and Robin Wensley     
      Priorities for research in strategic marketing / by George S. Day and Robin Wensley W'PONDS  Book 1983
658.83 Des/Umo : Understanding market orientation : a prospectively designed meta-analysis of three market orientation scales / Rohit Deshpande, John U. Farley     
      Understanding market orientation : a prospectively designed meta-analysis of three market orientation scales / Rohit Deshpande, John U. Farley WATERFT  Book 1996
658.83 Dil/Eom    
      Essentials of marketing research / William R. Dillon, Thomas J. Madden, Neil H. Firtle MELB, WATERFT   Book 1993
      Essentials of marketing research / William R. Dillon, Thomas J. Madden, Neil H. Firtle MELB, WATERFT   Book 1993
658.83 Dub/Mrm : Market research matters : tools and techniques for aligning your business / Robert Duboff, Jim Spaeth     
      Market research matters : tools and techniques for aligning your business / Robert Duboff, Jim Spaeth MELB  Book 2000
658.83 Ere/Qmr    
      Qualitative market research : principle and practice / edited by Gill Ereaut, Mike Imms & Martin Callingham MELB  Book 2002
      Qualitative market research : principle and practice / edited by Gill Ereaut, Mike Imms & Martin Callingham MELB  Book 2002
      Qualitative market research : principle and practice / edited by Gill Ereaut, Mike Imms & Martin Callingham MELB  Book 2002
      Qualitative market research : principle and practice / edited by Gill Ereaut, Mike Imms & Martin Callingham MELB  Book 2002
3 additional entries    
658.83 Eur/Eho 1986 : Consumer market research handbook / editors, Robert M. Worcester, John Downham     
      Consumer market research handbook / editors, Robert M. Worcester, John Downham WATERFT  Book 1988
658.83 Far/Mmt 2010    
      Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris ... [and others] MELB, W'BOOL, WATERFT   Book 2010
      Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris ... [and others] MELB, W'BOOL, WATERFT   Book 2010
      Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris ... [and others] MELB, W'BOOL, WATERFT   Book 2010
      Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris ... [and others] MELB, W'BOOL, WATERFT   Book 2010
6 additional entries    
658.83 Fei/Mmr : Modern marketing research : concepts, methods, and cases / Fred M. Feinberg, Thomas C. Kinnear, James R. Taylor     
      Modern marketing research : concepts, methods, and cases / Fred M. Feinberg, Thomas C. Kinnear, James R. Taylor MELB  Book 2008
658.83 G797R5 : Research for marketing decisions / Paul E. Green, Donald S. Tull, Gerald Albaum     
      Research for marketing decisions / Paul E. Green, Donald S. Tull, Gerald Albaum MELB  Book 1988
658.83 Gof/Bmr : Business market research / Leslie Gofton and Mitchell Ness     
      Business market research / Leslie Gofton and Mitchell Ness MELB  Book 1997
658.83 Gof/Ihn : Identifying hidden needs : creating breakthrough products / Keith Goffin, Fred Lemke, and Ursula Koners     
      Identifying hidden needs : creating breakthrough products / Keith Goffin, Fred Lemke, and Ursula Koners W'PONDS  Book 2010
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