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Mark   Medium Year
658.83 Sha/Hbg : How brands grow : what marketers don't know / Byron Sharp and the researchers of the Ehrenberg-Bass Institute     
      How brands grow : what marketers don't know / Byron Sharp and the researchers of the Ehrenberg-Bass Institute MELB  Book 2010
658.83 Sha/Ito    
      Introduction to online market & industry research : search strategies, case study, problems, and data source evaluations and reviews / editor and contributor, Cynthia L. Shamel ; produced by the Benjam MELB, W'PONDS   Book 2004
      Introduction to online market & industry research : search strategies, case study, problems, and data source evaluations and reviews / editor and contributor, Cynthia L. Shamel ; produced by the Benjam MELB, W'PONDS   Book 2004
658.83 Sha/Mra 2002    
      Marketing research : an aid to decision making / Alan T. Shao MELB, W'PONDS   Book 2002
      Marketing research : an aid to decision making / Alan T. Shao MELB, W'PONDS   Book 2002
658.83 Smi/Aas : The art & science of interpreting market research evidence / D.V.L. Smith and J.H. Fletcher     
      The art & science of interpreting market research evidence / D.V.L. Smith and J.H. Fletcher MELB  Book 2004
658.83 Smi/Fom : Fundamentals of marketing research / Scott M. Smith, Gerald S. Albaum     
      Fundamentals of marketing research / Scott M. Smith, Gerald S. Albaum MELB  Book 2005
658.83 Ste/Moa    
      Market opportunity analysis : text and cases / Robert E. Stevens ... [and others] MELB, WATERFT   Book 2006
      Market opportunity analysis : text and cases / Robert E. Stevens ... [and others] MELB, WATERFT   Book 2006
658.83 Ste/Mrg : The marketing research guide / Robert E. Stevens ... [and others]     
      The marketing research guide / Robert E. Stevens ... [and others] WATERFT  Book 1997
658.83 Ste/Mrg 2005 : The marketing research guide / Robert E. Stevens ... [and others]     
      The marketing research guide / Robert E. Stevens ... [and others] MELB  Book 2006
658.83 Sud/Mra    
      Marketing research : a problem-solving approach / Seymour Sudman, Edward Blair MELB, WATERFT   Book 1998
      Marketing research : a problem-solving approach / Seymour Sudman, Edward Blair MELB, WATERFT   Book 1998
658.83 T918M6 1993 : Marketing research : measurement and method : a text with cases / Donald S. Tull, Del I. Hawkins     
      Marketing research : measurement and method : a text with cases / Donald S. Tull, Del I. Hawkins MELB  Book 1993
658.83 Tem/Fga 1994    
      Focus group : a strategic guide to organizing, conducting and analyzing the focus group interview / Jane Farley Templeton WATERFT  Book 1994
      Focus group : a strategic guide to organizing, conducting and analyzing the focus group interview / Jane Farley Templeton W'BOOL  Book 1994
658.83 Ton/Umr    
      Understanding marketing research / Elvan Tong and Doug Taylor MELB, W'BOOL, W'PONDS   Book 2004
      Understanding marketing research / Elvan Tong and Doug Taylor MELB, W'BOOL, W'PONDS   Book 2004
      Understanding marketing research / Elvan Tong and Doug Taylor MELB, W'BOOL, W'PONDS   Book 2004
658.83 Tul/Mrm : Marketing research : measurement and method : a text with cases / Donald S. Tull and Del I. Hawkins     
      Marketing research : measurement and method : a text with cases / Donald S. Tull and Del I. Hawkins W'BOOL  Book 1984
658.83 Ven/Cem    
      Cutting-edge marketing analytics : real world cases and data sets for hands on learning / Rajkumar Venkatesan, Bank of America Research Professor of Business Administration, Darden Graduate School of B MELB  Book 2015
      Cutting-edge marketing analytics : real world cases and data sets for hands on learning / Rajkumar Venkatesan, Bank of America Research Professor of Business Administration, Darden Graduate School of B MELB  Book 2015
      Cutting-edge marketing analytics : real world cases and data sets for hands on learning / Rajkumar Venkatesan, Bank of America Research Professor of Business Administration, Darden Graduate School of B MELB  Book 2015
      Cutting-edge marketing analytics : real world cases and data sets for hands on learning / Rajkumar Venkatesan, Bank of America Research Professor of Business Administration, Darden Graduate School of B MELB  Book 2015
658.83 Wei : Marketing research / Ronald M. Weiers     
      Marketing research / Ronald M. Weiers WATERFT  Book 1984
658.83 Wei/Rfr : Roles for research and models in improving new product development / prepared by Bruce D. Weinberg     
      Roles for research and models in improving new product development / prepared by Bruce D. Weinberg W'PONDS  Book 1990
658.83 Wil/Mra : Marketing research : an integrated approach : solving business problems : the value of marketing research / Alan Wilson ... [and others]     
      Marketing research : an integrated approach : solving business problems : the value of marketing research / Alan Wilson ... [and others] MELB  Book 2010
658.83 Won/Mre 1999    
      Marketing research / Wong Toon Quee MELB, WATERFT   Book 1999
      Marketing research / Wong Toon Quee MELB, WATERFT   Book 1999
658.83 Wre/Mrt : Marketing research : text and cases / W. Bruce Wrenn, Robert E. Stevens, David L. Loudon     
      Marketing research : text and cases / W. Bruce Wrenn, Robert E. Stevens, David L. Loudon MELB  Book 2002
658.83 Wre/Mrt 2007    
      Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon MELB, W'BOOL, WATERFT   Book 2007
      Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon MELB, W'BOOL, WATERFT   Book 2007
      Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon MELB, W'BOOL, WATERFT   Book 2007
658.83 Zik/Emr : Exploring marketing research / William G. Zikmund     
      Exploring marketing research / William G. Zikmund WATERFT  Book 1982
658.83 Zik/Emr 1994 : Exploring marketing research / William G. Zikmund     
      Exploring marketing research / William G. Zikmund W'PONDS  Book 1994
658.83 Zik/Emr 2000    
      Exploring marketing research / William G. Kikmund W'PONDS  Book 2000
      Exploring marketing research / William G. Zikmund WATERFT  Book 2000
658.83 Zik/Emr 2003    
      Exploring marketing research / William G. Zikmund W'PONDS  Book 2003
      Exploring marketing research / William G. Zikmund W'PONDS  Book 2003
658.83 Zik/Emr 2007 : Exploring marketing research / William G. Zikmund, Barry J. Babin     
      Exploring marketing research / William G. Zikmund, Barry J. Babin MELB, WATERFT   Book 2007
658.83 Zik/Eom : Essentials of marketing research / William G. Zikmund     
      Essentials of marketing research / William G. Zikmund MELB  Book 1999
658.83 Zik/Eom 2010 : Essentials of marketing research / William G. Zikmund, Barry J. Babin     
      Essentials of marketing research / William G. Zikmund, Barry J. Babin MELB  Book 2010
658.83 Zik/Mre 2007    
      Marketing research / William G. Zikmund ... [and others] MELB, WATERFT   Book 2007
      Marketing research / William G. Zikmund ... [and others] MELB, WATERFT   Book 2007
658.83 Zik/Mre 2011    
      Marketing research / William G. Zikmund, ... [and others] MELB, W'BOOL, WATERFT   Book 2011
      Marketing research / William G. Zikmund, ... [and others] MELB, W'BOOL, WATERFT   Book 2011
      Marketing research / William G. Zikmund, ... [and others] MELB, W'BOOL, WATERFT   Book 2011
658.83 Zir/Emr 2007 : Exploring marketing research / William G. Zikmund, Barry J. Babin     
      Exploring marketing research / William G. Zikmund, Barry J. Babin MELB, WATERFT   Book 2007
658.83 Zir/Emr 2010    
      Exploring marketing research / William G. Zikmund, Barry J. Babin W'PONDS, WATERFT   Book 2010
      Exploring marketing research / William G. Zikmund, Barry J. Babin W'PONDS, WATERFT   Book 2010
658.83015118 Far/Kmm    
      Key marketing metrics : the 50+ metrics every manager needs to know MELB, W'BOOL   Book 2009
      Key marketing metrics : the 50+ metrics every manager needs to know MELB, W'BOOL   Book 2009
658.83015195 Gri/Cse : Customer satisfaction evaluation : methods for measuring and implementing service quality / by Evangelos Grigoroudis, Yannis Siskos     
      Customer satisfaction evaluation : methods for measuring and implementing service quality / by Evangelos Grigoroudis, Yannis Siskos MELB  Book 2010
658.83028 Bru/Msh : Marketing scales handbook : a compilation of multi-item measures / Gordon C. Bruner II, Karen E. James, Paul J. Hensel     
      Marketing scales handbook : a compilation of multi-item measures / Gordon C. Bruner II, Karen E. James, Paul J. Hensel W'PONDS  Book 2001
658.83028 Bru/Msh 2005 : Marketing scales handbook : a compilation of multi-item measures for consumer behaviour & advertising, volume IV / Gordon C. Bruner II, Paul J. Hensel, Karen E. James     
      Marketing scales handbook : a compilation of multi-item measures for consumer behaviour & advertising, volume IV / Gordon C. Bruner II, Paul J. Hensel, Karen E. James MELB  Book 2005
658.83028 Maz/Sfm : Statistics for marketing and consumer research / Mario Mazzocchi     
      Statistics for marketing and consumer research / Mario Mazzocchi MELB  Book 2008
658.830285 Bur/Bmr 2005 : Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush     
      Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush W'PONDS  Book 2005
658.830285 For/Imi 2003    
      Internet marketing intelligence : research tools, techniques and resources / Edward Forrest W'PONDS, WATERFT   Book 2003
      Internet marketing intelligence : research tools, techniques and resources / Edward Forrest W'PONDS, WATERFT   Book 2003
658.830285 For/Imr : Internet marketing research : resources and techniques / Ed Forrest     
      Internet marketing research : resources and techniques / Ed Forrest MELB  Book 1999
658.830285554 Bur/Bmr 2008 : Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush     
      Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush MELB  Book 2008
658.830285554 Bur/Bmr 2012 : Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush     
      Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush MELB  Book 2012
658.83028557 Pos/Aem : The anonymous elect : market research though online access panels / Andrei Postoaca     
      The anonymous elect : market research though online access panels / Andrei Postoaca W'PONDS  Book 2006
658.830408 Smi/Cfm    
      Children's food : marketing and innovation / edited by Glen Smith MELB, WATERFT   Book 1997
      Children's food : marketing and innovation / edited by Glen Smith MELB, WATERFT   Book 1997
658.830994 Tag/Mfm : Market fit, market orientation, and business performance : an empirical investigation / by Mehdi Taghian     
      Market fit, market orientation, and business performance : an empirical investigation / by Mehdi Taghian MELB THESES  Book 2004
658.834 Adv    
      Advances in consumer research W'PONDS, WATERFT   Book 1974-
      Advances in consumer research W'PONDS, WATERFT   Book 1974-
      Advances in consumer research W'PONDS, WATERFT   Book 1974-
      Advances in consumer research W'PONDS, WATERFT   Book 1974-
26 additional entries    
658.834 Ben : Consumer behavior / Peter D. Bennett [and] Harold H. Kassarjian     
      Consumer behavior / Peter D. Bennett [and] Harold H. Kassarjian WATERFT  Book 1972
658.834 Bet : An information processing theory of consumer choice / James R. Bettman     
      An information processing theory of consumer choice / James R. Bettman WATERFT  Book 1979
658.834 Bla/Cbe 2001 : Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel     
      Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel W'BOOL  Book 2001
658.834 Bro/Crp : Consumer research : postcards from the edge / edited by Stephen Brown and Darach Turley     
      Consumer research : postcards from the edge / edited by Stephen Brown and Darach Turley MELB  Book 1997
658.834 Cam/Vot 2011 : The voice of the customer for product development / José Campos and Jean-Claude Balland     
      The voice of the customer for product development / José Campos and Jean-Claude Balland WATERFT  Book 2011
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