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Mark   Medium Year
658.83015195 Gri/Cse : Customer satisfaction evaluation : methods for measuring and implementing service quality / by Evangelos Grigoroudis, Yannis Siskos     
      Customer satisfaction evaluation : methods for measuring and implementing service quality / by Evangelos Grigoroudis, Yannis Siskos MELB  Book 2010
658.83028 Bru/Msh : Marketing scales handbook : a compilation of multi-item measures / Gordon C. Bruner II, Karen E. James, Paul J. Hensel     
      Marketing scales handbook : a compilation of multi-item measures / Gordon C. Bruner II, Karen E. James, Paul J. Hensel W'PONDS  Book 2001
658.83028 Bru/Msh 2005 : Marketing scales handbook : a compilation of multi-item measures for consumer behaviour & advertising, volume IV / Gordon C. Bruner II, Paul J. Hensel, Karen E. James     
      Marketing scales handbook : a compilation of multi-item measures for consumer behaviour & advertising, volume IV / Gordon C. Bruner II, Paul J. Hensel, Karen E. James MELB  Book 2005
658.83028 Maz/Sfm : Statistics for marketing and consumer research / Mario Mazzocchi     
      Statistics for marketing and consumer research / Mario Mazzocchi MELB  Book 2008
658.830285 Bur/Bmr 2005 : Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush     
      Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush W'PONDS  Book 2005
658.830285 For/Imi 2003    
      Internet marketing intelligence : research tools, techniques and resources / Edward Forrest W'PONDS, WATERFT   Book 2003
      Internet marketing intelligence : research tools, techniques and resources / Edward Forrest W'PONDS, WATERFT   Book 2003
658.830285 For/Imr : Internet marketing research : resources and techniques / Ed Forrest     
      Internet marketing research : resources and techniques / Ed Forrest MELB  Book 1999
658.830285554 Bur/Bmr 2008 : Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush     
      Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush MELB  Book 2008
658.830285554 Bur/Bmr 2012 : Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush     
      Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush MELB  Book 2012
658.83028557 Pos/Aem : The anonymous elect : market research though online access panels / Andrei Postoaca     
      The anonymous elect : market research though online access panels / Andrei Postoaca W'PONDS  Book 2006
658.830408 Smi/Cfm    
      Children's food : marketing and innovation / edited by Glen Smith MELB, WATERFT   Book 1997
      Children's food : marketing and innovation / edited by Glen Smith MELB, WATERFT   Book 1997
658.830994 Tag/Mfm : Market fit, market orientation, and business performance : an empirical investigation / by Mehdi Taghian     
      Market fit, market orientation, and business performance : an empirical investigation / by Mehdi Taghian MELB THESES  Book 2004
658.834 Adv    
      Advances in consumer research W'PONDS, WATERFT   Book 1974-
      Advances in consumer research W'PONDS, WATERFT   Book 1974-
      Advances in consumer research W'PONDS, WATERFT   Book 1974-
      Advances in consumer research W'PONDS, WATERFT   Book 1974-
26 additional entries    
658.834 Ben : Consumer behavior / Peter D. Bennett [and] Harold H. Kassarjian     
      Consumer behavior / Peter D. Bennett [and] Harold H. Kassarjian WATERFT  Book 1972
658.834 Bet : An information processing theory of consumer choice / James R. Bettman     
      An information processing theory of consumer choice / James R. Bettman WATERFT  Book 1979
658.834 Bla/Cbe 2001 : Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel     
      Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel W'BOOL  Book 2001
658.834 Bro/Crp : Consumer research : postcards from the edge / edited by Stephen Brown and Darach Turley     
      Consumer research : postcards from the edge / edited by Stephen Brown and Darach Turley MELB  Book 1997
658.834 Cam/Vot 2011 : The voice of the customer for product development / José Campos and Jean-Claude Balland     
      The voice of the customer for product development / José Campos and Jean-Claude Balland WATERFT  Book 2011
658.834 Con : Consumer behavior dynamics : a casebook / [edited by] M. Wayne DeLozier     
      Consumer behavior dynamics : a casebook / [edited by] M. Wayne DeLozier WATERFT  Book 1977
658.834 Dea    
      Economics and consumer behavior / Angus Deaton, John Muellbauer W'BOOL, W'PONDS   Book 1980
      Economics and consumer behavior / Angus Deaton, John Muellbauer W'BOOL, W'PONDS   Book 1980
658.834 Eng/Cbe 1995 : Consumer behavior / James F. Engel, Roger D. Blackwell, Paul W. Miniard     
      Consumer behavior / James F. Engel, Roger D. Blackwell, Paul W. Miniard W'PONDS  Book 1995
658.834 Eng/Cbe 2001 : Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel     
      Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel WATERFT  Book 2000
658.834 Fox : Consumer behaviour : a practical guide / Gordon R. Foxall     
      Consumer behaviour : a practical guide / Gordon R. Foxall WATERFT  Book 1980
658.834 Gun/Cac : Children as consumers : a psychological analysis of the young people's market / Barrie Gunter and Adrian Furnham     
      Children as consumers : a psychological analysis of the young people's market / Barrie Gunter and Adrian Furnham MELB  Book 1998
658.834 Kel/Cif : Customer intelligence : from data to dialogue / Seán Kelly     
      Customer intelligence : from data to dialogue / Seán Kelly MELB  Book 2006
658.834 Lin/Bta : Buy ology : truth and lies about why we buy / Martin Lindstrom     
      Buy ology : truth and lies about why we buy / Martin Lindstrom W'BOOL  Book 2008
658.834 Lin/Sba 2009    
      Shopper, buyer, and consumer behavior : theory, marketing applications and public policy implications / by Jay D. Lindquist and M. Joseph Sirgy MELB, WATERFT   Book 2009
      Shopper, buyer, and consumer behavior : theory, marketing applications and public policy implications / by Jay D. Lindquist and M. Joseph Sirgy MELB, WATERFT   Book 2009
658.834 Lou : Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta     
      Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta WATERFT  Book 1979
658.834 Lou 1993 : Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta     
      Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta WATERFT  Book 1993
658.834 MCN : An introduction to consumer behavior / James U. McNeal     
      An introduction to consumer behavior / James U. McNeal WATERFT  Book 1973
658.834 Mcq/Cvb 2008 : Customer visits : building a better market focus / Edward F. McQuarrie     
      Customer visits : building a better market focus / Edward F. McQuarrie MELB  Book 2008
658.834 Men/Uas : USER : a scale to measure use of market research / Anil Menon and James B. Wilcox     
      USER : a scale to measure use of market research / Anil Menon and James B. Wilcox W'PONDS  Book 1994
658.834 Mic/Tcr : Transformative consumer research for personal and collective well-being / edited by David Glen Mick [and others]     
      Transformative consumer research for personal and collective well-being / edited by David Glen Mick [and others] W'PONDS  Book 2012
658.834 Nbt/Hin    
      The next big thing WATERFT  DVD video 2011
      The next big thing WATERFT  DVD video 2011
658.834 Sto/Cih : Consumer insight : how to use data and market research to get closer to your customer / Merlin Stone, Alison Bond & Bryan Foss     
      Consumer insight : how to use data and market research to get closer to your customer / Merlin Stone, Alison Bond & Bryan Foss MELB  Book 2004
658.834 Szm/Utc : Understanding the consumer / Isabelle Szmigin     
      Understanding the consumer / Isabelle Szmigin MELB  Book 2003
658.834 Tel : Advertising exposure, loyalty, and brand purchase : a two-stage model of choice / by Gerard J. Tellis     
      Advertising exposure, loyalty, and brand purchase : a two-stage model of choice / by Gerard J. Tellis WATERFT  Book 1987
658.834 Tur/Nem : Niche envy : marketing discrimination in the digital age / Joseph Turow     
      Niche envy : marketing discrimination in the digital age / Joseph Turow WATERFT  Book 2006
658.834 Und/Wwb 2009    
      Why we buy : the science of shopping / Paco Underhill MELB, W'BOOL, WATERFT   Book 2009
      Why we buy : the science of shopping / Paco Underhill MELB, W'BOOL, WATERFT   Book 2009
      Why we buy : the science of shopping / Paco Underhill MELB, W'BOOL, WATERFT   Book 2009
658.834 Vog/Kyc : Know your customer : using practical market research for profit / Don Vogelaar     
      Know your customer : using practical market research for profit / Don Vogelaar WATERFT  Book 1992
658.834 Wal : Consumer behavior : theory and practice / C. Glenn Walters     
      Consumer behavior : theory and practice / C. Glenn Walters WATERFT  Book 1978
658.834 War/Pot : The power of the purse : how smart businesses are adapting to the world's most important consumers - women / Fara Warner     
      The power of the purse : how smart businesses are adapting to the world's most important consumers - women / Fara Warner MELB  Book 2006
658.834019 Kah/Mli : Marketplace lifestyles in an age of social media : theory and methods / Lynn R. Kahle and Pierre Valette-Florence     
      Marketplace lifestyles in an age of social media : theory and methods / Lynn R. Kahle and Pierre Valette-Florence MELB  Book 2012
658.8340285 Mon/Mri : Market research in the Internet age : leveraging the Internet for market measurement and consumer insight / Robert W. Monster, Raymond C. Pettit     
      Market research in the Internet age : leveraging the Internet for market measurement and consumer insight / Robert W. Monster, Raymond C. Pettit MELB  Book 2002
658.83408 Zol/Wut 1999    
      Wise up to teens : insights into marketing and advertising to teenagers / by Peter Zollo MELB, WATERFT   Book 1999
      Wise up to teens : insights into marketing and advertising to teenagers / by Peter Zollo MELB, WATERFT   Book 1999
658.834082 And/Atw : All the world and her husband : women in twentieth-century consumer culture / edited by Maggie Andrews and Mary M. Talbot     
      All the world and her husband : women in twentieth-century consumer culture / edited by Maggie Andrews and Mary M. Talbot WATERFT  Book 2000
658.834082 Hud/Cbw    
      Consumer behavior : women and shopping / Patricia Huddleston, Stella Minahan MELB, WATERFT ADPML   Book 2011
      Consumer behavior : women and shopping / Patricia Huddleston, Stella Minahan MELB, WATERFT ADPML   Book 2011
658.834082 Ste/Smt : SheMarketing : the science of marketing to women / [Amanda Stevens]     
      SheMarketing : the science of marketing to women / [Amanda Stevens] MELB  Book 2008
658.834083 Acu/Wkb : What kids buy and why : the psychology of marketing to kids / Dan S. Acuff with Robert H. Reiher     
      What kids buy and why : the psychology of marketing to kids / Dan S. Acuff with Robert H. Reiher MELB  Book 1997
658.834083 Ckt/Coc    
      Consuming kids : the commercialization of childhood W'BOOL, WATERFT   DVD video 2009
      Consuming kids : the commercialization of childhood W'BOOL, WATERFT   DVD video 2009
      Consuming kids : the commercialization of childhood W'BOOL, WATERFT   DVD video 2009
      Consuming kids : the commercialization of childhood W'BOOL, WATERFT   DVD video 2009
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