658.834 War/Pot : The power of the purse : how smart businesses are adapting to the world's most important consumers - women / Fara Warner
The power of the purse : how smart businesses are adapting to the world's most important consumers - women / Fara Warner
MELB
2006
658.834019 Kah/Mli : Marketplace lifestyles in an age of social media : theory and methods / Lynn R. Kahle and Pierre Valette-Florence
Marketplace lifestyles in an age of social media : theory and methods / Lynn R. Kahle and Pierre Valette-Florence
MELB
2012
658.8340285 Mon/Mri : Market research in the Internet age : leveraging the Internet for market measurement and consumer insight / Robert W. Monster, Raymond C. Pettit
Market research in the Internet age : leveraging the Internet for market measurement and consumer insight / Robert W. Monster, Raymond C. Pettit
MELB
Children : consumption, advertising and media / Flemming Hansen ... [and others] (eds.)
W'BOOL, WATERFT
2002
Children : consumption, advertising and media / Flemming Hansen ... [and others] (eds.)
W'BOOL, WATERFT
2002
658.834083 Lin/Bri : Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom with Patricia B. Seybold
Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom with Patricia B. Seybold
MELB
Baby boomers and their parents : surprising findings about their lifestyles, mindsets, and well-being / George P. Moschis, Anil Mathur
MELB, W'BOOL, WATERFT
2007
Baby boomers and their parents : surprising findings about their lifestyles, mindsets, and well-being / George P. Moschis, Anil Mathur
MELB, W'BOOL, WATERFT
2007
Baby boomers and their parents : surprising findings about their lifestyles, mindsets, and well-being / George P. Moschis, Anil Mathur
MELB, W'BOOL, WATERFT
2007
658.8340994 Tom/Fht : Full house : turning data into audiences : a manual for ticketing and marketing professionals / [Roger Tomlinson, Tim Roberts]
Full house : turning data into audiences : a manual for ticketing and marketing professionals / [Roger Tomlinson, Tim Roberts]
MELB
Consumer behaviour / Margaret Craig-Lees, Sally Joy, Beverly Browne
MELB
1995
658.8342 Dan/Cbb : Consumer behaviour : buying, having, being / Stephen Dann, Susan Dann, Rebekah Russell-Bennett
Consumer behaviour : buying, having, being / Stephen Dann, Susan Dann, Rebekah Russell-Bennett
MELB
2006
658.8342 Dan/Wpb : Why people buy things they don't need : understanding and predicting consumer behavior / Pamela N. Danziger
Why people buy things they don't need : understanding and predicting consumer behavior / Pamela N. Danziger
MELB
2004
658.8342 Dic : Point-of-purchase behavior and price perceptions of supermarket shoppers / by Peter R. Dickson and Alan G. Sawyer
Point-of-purchase behavior and price perceptions of supermarket shoppers / by Peter R. Dickson and Alan G. Sawyer
WATERFT
1986
658.8342 Die/Teh : The trust economy : how digital technology is transforming trust and creating social and business innovation / Philipp Kristian Diekhöner
The trust economy : how digital technology is transforming trust and creating social and business innovation / Philipp Kristian Diekhöner
MELB
2018
658.8342 Dup/Bmw : The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand / Erik du Plessis
The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand / Erik du Plessis
MELB
2011
658.8342 Ear/Ect : The Elgar companion to consumer research and economic psychology / edited by Peter E. Earl and Simon Kemp
The Elgar companion to consumer research and economic psychology / edited by Peter E. Earl and Simon Kemp
MELB