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Mark   Medium Year
658.8342 Sol/Cbb 2019    
      Consumer behaviour : buying, having, being / Michael R Solomon, Rebekah Russell-Bennett, Josephine Previte MELB  Book 2019
      Consumer behaviour : buying, having, being / Michael R Solomon, Rebekah Russell-Bennett, Josephine Previte MELB  Book 2019
      Consumer behaviour : buying, having, being / Michael R Solomon, Rebekah Russell-Bennett, Josephine Previte MELB  Book 2019
658.8342 Sta/Hct : Hub culture : the next wave of urban consumers / Stan Stalnaker     
      Hub culture : the next wave of urban consumers / Stan Stalnaker W'BOOL  Book 2002
658.8342 Ste/Pso : Psychological study of consumer novelty seeking and mass media consumption / Jason Stella     
      Psychological study of consumer novelty seeking and mass media consumption / Jason Stella MELB THESES  Book 2007
658.8342 Swa/Cbi    
      Consumer behaviour in tourism / John Swarbrooke and Susan Horner MELB, W'BOOL   Book 1999
      Consumer behaviour in tourism / John Swarbrooke and Susan Horner MELB, W'BOOL   Book 1999
658.8342 Wan/Spo : Social psychology of consumer behavior / edited by Michaela Wanke     
      Social psychology of consumer behavior / edited by Michaela Wanke WATERFT  Book 2009
658.8342 Web/Cbe    
      Consumer behaviour / Karen Webb MELB, W'BOOL, WATERFT   Book 2005
      Consumer behaviour / Karen Webb MELB, W'BOOL, WATERFT   Book 2005
      Consumer behaviour / Karen Webb MELB, W'BOOL, WATERFT   Book 2005
658.8342 Wel/Cbe : Consumer behavior / William D. Wells, David Prensky     
      Consumer behavior / William D. Wells, David Prensky MELB  Book 1996
658.8342 Wic/Pcg : Performing consumers : global capital and its theatrical seductions / Maurya Wickstrom     
      Performing consumers : global capital and its theatrical seductions / Maurya Wickstrom MELB  Book 2006
658.8342 Wid/Cbc : Customer behaviour : consumer behaviour and beyond / Robert Widing, Jagdish N. Sheth, Sue Pulendran, Banwari Mittal, Bruce I. Newman     
      Customer behaviour : consumer behaviour and beyond / Robert Widing, Jagdish N. Sheth, Sue Pulendran, Banwari Mittal, Bruce I. Newman WATERFT  Book 2003
658.8342 Wil/Cbe 1994 : Consumer behavior / William L. Wilkie     
      Consumer behavior / William L. Wilkie MELB  Book 1994
658.8342 Wor/Mtt : Marketing to the entitled consumer : how to turn unreasonable expectations into lasting relationships / Nick Worth and Dave Frankland with Josh Bernoff ; with Steve Young     
      Marketing to the entitled consumer : how to turn unreasonable expectations into lasting relationships / Nick Worth and Dave Frankland with Josh Bernoff ; with Steve Young MELB  Book 2018
658.8342 Wri/Cbe    
      Consumer behaviour / Ray Wright MELB, WATERFT   Book 2006
      Consumer behaviour / Ray Wright MELB, WATERFT   Book 2006
658.8342 Zal/Hct : How customers think : essential insights into the mind of the market / Gerald Zaltman     
      How customers think : essential insights into the mind of the market / Gerald Zaltman MELB  Book 2003
658.8342 Zal/Mmw    
      Marketing metaphoria : what deep metaphors reveal about the minds of consumers / Gerald Zaltman, Lindsay H. Zaltman MELB, WATERFT   Book 2008
      Marketing metaphoria : what deep metaphors reveal about the minds of consumers / Gerald Zaltman, Lindsay H. Zaltman MELB, WATERFT   Book 2008
658.8342 Zur/Net : Neuromarketing : exploring the brain of the consumer / Leon Zurawicki     
      Neuromarketing : exploring the brain of the consumer / Leon Zurawicki W'BOOL  Book 2010
658.8342083 Lin/Ckp : Consuming kids : protecting our children from the onslaught of marketing and advertising / Susan Linn     
      Consuming kids : protecting our children from the onslaught of marketing and advertising / Susan Linn MELB  Book 2005
658.8342094 Bar/Cbi : Consumer behaviour in the food industry : European perspective / J. R. Bareham     
      Consumer behaviour in the food industry : European perspective / J. R. Bareham MELB  Book 1995
658.83420951 Yau/Cbi : Consumer behaviour in China : customer satisfaction and cultural values / Oliver H.M. Yau     
      Consumer behaviour in China : customer satisfaction and cultural values / Oliver H.M. Yau WATERFT  Book 1994
658.83420994 Haw/Cbi 1999 : Consumer behaviour : implications for marketing strategy / Cathy Neal, Pascale Quester, Del Hawkins     
      Consumer behaviour : implications for marketing strategy / Cathy Neal, Pascale Quester, Del Hawkins MELB  Book 1999
658.83420994 Haw/Cbi 2002 : Consumer behaviour : implications for marketing strategy / Neal, Quester, Hawkins     
      Consumer behaviour : implications for marketing strategy / Neal, Quester, Hawkins MELB  Book 2002
658.83420994 Haw/Cbi 2004    
      Consumer behaviour : implications for marketing strategy / Cathy Neal, Pascale Quester, Del Hawkins W'BOOL, W'PONDS, WATERFT   Book 2004
      Consumer behaviour : implications for marketing strategy / Cathy Neal, Pascale Quester, Del Hawkins W'BOOL, W'PONDS, WATERFT   Book 2004
      Consumer behaviour : implications for marketing strategy / Cathy Neal, Pascale Quester, Del Hawkins W'BOOL, W'PONDS, WATERFT   Book 2004
658.83420994 Haw/Cbi 2006    
      Consumer behaviour : implications for marketing strategy / Cathy Neal, Pascale Quester, Del Hawkins MELB, WATERFT   Book 2006
      Consumer behaviour : implications for marketing strategy / Cathy Neal, Pascale Quester, Del Hawkins MELB, WATERFT   Book 2006
658.83420994 Haw/Cbi 2007    
      Consumer behaviour : implications for marketing strategy / Pascale Quester ... [and others] MELB  Book 2007
      Consumer behaviour : implications for marketing strategy / Pascale Quester ... [and others] MELB  Book 2007
658.83420994 Haw/Cbi 2010 : Consumer behaviour : implications for marketing strategy / Pascale Quester, Simone Pettigrew, Del I. Hawkins     
      Consumer behaviour : implications for marketing strategy / Pascale Quester, Simone Pettigrew, Del I. Hawkins MELB  Book 2010
658.83420994 Haw/Cbi 2013 : Consumer behaviour : implications for marketing strategy     
      Consumer behaviour : implications for marketing strategy MELB  Book 2014
658.8343 Aak/Csa : Consumption symbols as carriers of culture : a study of Japanese, Spanish, and North American brand personality dimensions / Jennifer Lynn Aaker, Verónica Benet-Martínez, and Jordi Garolera     
      Consumption symbols as carriers of culture : a study of Japanese, Spanish, and North American brand personality dimensions / Jennifer Lynn Aaker, Verónica Benet-Martínez, and Jordi Garolera WATERFT  Book 2001
658.8343 Bej/Cce : Capturing customer equity : moving from products to customers / David Bejou, Gopalkrishnan R. Iyer, editors     
      Capturing customer equity : moving from products to customers / David Bejou, Gopalkrishnan R. Iyer, editors W'PONDS  Book 2006
658.8343 Ber/Ies : Increasing environmental sensitivity via workplace experiences / Ida E. Berger and Vinay Kanetkar     
      Increasing environmental sensitivity via workplace experiences / Ida E. Berger and Vinay Kanetkar W'PONDS  Book 1994
658.8343 Bri/Sum : A schema unification model of brand extensions / Sheri Bridges     
      A schema unification model of brand extensions / Sheri Bridges W'PONDS  Book 1992
658.8343 Cze/Cbl : Creating brand loyalty : the management of power positioning and really great advertising / Richard D. Czerniawski and Michael W. Maloney     
      Creating brand loyalty : the management of power positioning and really great advertising / Richard D. Czerniawski and Michael W. Maloney MELB  Book 1999
658.8343 Den/Ood : Objects of desire : consumer behaviour in shopping centre choices / Charles Dennis with Andrew Newman and David Marsland     
      Objects of desire : consumer behaviour in shopping centre choices / Charles Dennis with Andrew Newman and David Marsland MELB  Book 2005
658.8343 Den/She : Satisfaction : how every great company listens to the voice of the customer / Chris Denove and James D. Power     
      Satisfaction : how every great company listens to the voice of the customer / Chris Denove and James D. Power MELB  Book 2006
658.8343 Fal/Rtt    
      Reputation transfer to enter new B-to-B markets : measuring and modelling approaches / Christine Falkenreck MELB, W'PONDS   Book 2010
      Reputation transfer to enter new B-to-B markets : measuring and modelling approaches / Christine Falkenreck MELB, W'PONDS   Book 2010
658.8343 Fee/Nii : Nutrition information in the supermarket : how to plan, implement and track programs that work / [written by Mary Jo Feeney]     
      Nutrition information in the supermarket : how to plan, implement and track programs that work / [written by Mary Jo Feeney] MELB  Book 1993
658.8343 Fox/Beo : The behavioral economics of brand choice / Gordon R. Foxall ... [and others]     
      The behavioral economics of brand choice / Gordon R. Foxall ... [and others] W'PONDS  Book 2007
658.8343 Gil/Awc : Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II     
      Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II MELB  Book 2007
658.8343 Hay/Btu : Beyond the ultimate question : a systematic approach to improve customer loyalty / Bob E. Hayes     
      Beyond the ultimate question : a systematic approach to improve customer loyalty / Bob E. Hayes MELB  Book 2009
658.8343 Inm/Wtr : Where the rubber meets the road : a model of in-store consumer decision making / J. Jeffrey Inman, Russell S. Winer     
      Where the rubber meets the road : a model of in-store consumer decision making / J. Jeffrey Inman, Russell S. Winer WATERFT  Book 1998
658.8343 Jac/Ufp : Unhealthy food promotion to under 18s : deeper insights, new interpretations / by Michaela Jackson     
      Unhealthy food promotion to under 18s : deeper insights, new interpretations / by Michaela Jackson MELB THESES  CD-ROM 2015
658.8343 Joh/Dba : Diluting beliefs about family brands : when brand extensions have a negative impact / Deborah Roedder John, Barbara Loken     
      Diluting beliefs about family brands : when brand extensions have a negative impact / Deborah Roedder John, Barbara Loken W'PONDS  Book 1992
658.8343 Kah/Cia : Creating images and the psychology of marketing communication / edited by Lynn R. Kahle & Chung-Hyun Kim     
      Creating images and the psychology of marketing communication / edited by Lynn R. Kahle & Chung-Hyun Kim MELB  Book 2006
658.8343 Kap/Nsb 2012    
      The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer MELB, W'BOOL   Book 2012
      The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer MELB, W'BOOL   Book 2012
658.8343 Kel/Eos : The effects of sequential introduction of brand extensions / Kevin Lane Keller, David A. Aaker     
      The effects of sequential introduction of brand extensions / Kevin Lane Keller, David A. Aaker WATERFT  Book 1991
658.8343 Laa/Cic : Consumer involvement : concepts and research / Pirjo Laarksonen     
      Consumer involvement : concepts and research / Pirjo Laarksonen WATERFT  Book 1994
658.8343 Lin/Btc : Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom     
      Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom MELB  Book 2011
658.8343 Mal/Evl : Exit, voice,loyalty and neglect : responses to consumerdissatisfaction / Teresa Nicole Malafi     
      Exit, voice,loyalty and neglect : responses to consumerdissatisfaction / Teresa Nicole Malafi W'BOOL  Book 1990
658.8343 Mce/Mtt : Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / by William J. McEwen     
      Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / by William J. McEwen WATERFT  Book 2005
658.8343 Mic/Acm : The affluent consumer : marketing and selling the luxury lifestyle / Ronald D. Michman and Edward M. Mazze     
      The affluent consumer : marketing and selling the luxury lifestyle / Ronald D. Michman and Edward M. Mazze MELB  Book 2006
658.8343 Mil/Nsa : A niche share approach for assessing brand performance and identifying competitive groups / George R. Milne and Charlotte H. Mason     
      A niche share approach for assessing brand performance and identifying competitive groups / George R. Milne and Charlotte H. Mason W'PONDS  Book 1994
658.8343 Msi/Cfa : Criteria for assessing research on the effects of marketing communications / Paul N. Bloom, Julie Edell, and Richard Staelin     
      Criteria for assessing research on the effects of marketing communications / Paul N. Bloom, Julie Edell, and Richard Staelin WATERFT  Book 1994
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