Consumer behaviour : implications for marketing strategy
MELB
2014
658.8343 Aak/Csa : Consumption symbols as carriers of culture : a study of Japanese, Spanish, and North American brand personality dimensions / Jennifer Lynn Aaker, Verónica Benet-Martínez, and Jordi Garolera
Consumption symbols as carriers of culture : a study of Japanese, Spanish, and North American brand personality dimensions / Jennifer Lynn Aaker, Verónica Benet-Martínez, and Jordi Garolera
WATERFT
2001
658.8343 Bej/Cce : Capturing customer equity : moving from products to customers / David Bejou, Gopalkrishnan R. Iyer, editors
Capturing customer equity : moving from products to customers / David Bejou, Gopalkrishnan R. Iyer, editors
W'PONDS
2006
658.8343 Ber/Ies : Increasing environmental sensitivity via workplace experiences / Ida E. Berger and Vinay Kanetkar
Increasing environmental sensitivity via workplace experiences / Ida E. Berger and Vinay Kanetkar
W'PONDS
1994
658.8343 Bri/Sum : A schema unification model of brand extensions / Sheri Bridges
A schema unification model of brand extensions / Sheri Bridges
W'PONDS
1992
658.8343 Cze/Cbl : Creating brand loyalty : the management of power positioning and really great advertising / Richard D. Czerniawski and Michael W. Maloney
Creating brand loyalty : the management of power positioning and really great advertising / Richard D. Czerniawski and Michael W. Maloney
MELB
1999
658.8343 Den/Ood : Objects of desire : consumer behaviour in shopping centre choices / Charles Dennis with Andrew Newman and David Marsland
Objects of desire : consumer behaviour in shopping centre choices / Charles Dennis with Andrew Newman and David Marsland
MELB
2005
658.8343 Den/She : Satisfaction : how every great company listens to the voice of the customer / Chris Denove and James D. Power
Satisfaction : how every great company listens to the voice of the customer / Chris Denove and James D. Power
MELB
The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer
MELB, W'BOOL
2012
The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer
MELB, W'BOOL
2012
658.8343 Kel/Eos : The effects of sequential introduction of brand extensions / Kevin Lane Keller, David A. Aaker
The effects of sequential introduction of brand extensions / Kevin Lane Keller, David A. Aaker
WATERFT
1991
658.8343 Laa/Cic : Consumer involvement : concepts and research / Pirjo Laarksonen
Consumer involvement : concepts and research / Pirjo Laarksonen
WATERFT
1994
658.8343 Lin/Btc : Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom
MELB
2011
658.8343 Mal/Evl : Exit, voice,loyalty and neglect : responses to consumerdissatisfaction / Teresa Nicole Malafi
Exit, voice,loyalty and neglect : responses to consumerdissatisfaction / Teresa Nicole Malafi
W'BOOL
1990
658.8343 Mce/Mtt : Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / by William J. McEwen
Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / by William J. McEwen
WATERFT
2005
658.8343 Mic/Acm : The affluent consumer : marketing and selling the luxury lifestyle / Ronald D. Michman and Edward M. Mazze
The affluent consumer : marketing and selling the luxury lifestyle / Ronald D. Michman and Edward M. Mazze
MELB
2006
658.8343 Mil/Nsa : A niche share approach for assessing brand performance and identifying competitive groups / George R. Milne and Charlotte H. Mason
A niche share approach for assessing brand performance and identifying competitive groups / George R. Milne and Charlotte H. Mason
W'PONDS
1994
658.8343 Msi/Cfa : Criteria for assessing research on the effects of marketing communications / Paul N. Bloom, Julie Edell, and Richard Staelin
Criteria for assessing research on the effects of marketing communications / Paul N. Bloom, Julie Edell, and Richard Staelin
WATERFT
1994
658.8343 Pat/Wtc : Wired to care : how companies prosper when they create widespread empathy / Dev Patnaik with Peter Mortensen
Wired to care : how companies prosper when they create widespread empathy / Dev Patnaik with Peter Mortensen
MELB
2009
658.8343 Pel/Csa : Consumer satisfaction : advancements in theory, modeling, and empirical findings / Alessandro M. Peluso
Consumer satisfaction : advancements in theory, modeling, and empirical findings / Alessandro M. Peluso
W'BOOL
2011
658.8343 Phi/Cru : Consumer republic : using brands to get what you want, make corporations behave, and maybe even save the world / Bruce Philp
Consumer republic : using brands to get what you want, make corporations behave, and maybe even save the world / Bruce Philp
W'BOOL
2011
658.8343 Pri/Dot : Development of the Psychological Commitment Instrument (PCI) for measuring travel service loyalty / by Mark Philip Pritchard
Development of the Psychological Commitment Instrument (PCI) for measuring travel service loyalty / by Mark Philip Pritchard
W'BOOL
1991
658.8343 Sch/Cem : Customer expectation management : success without exception / Terry Schurter
Customer expectation management : success without exception / Terry Schurter
MELB
2006
658.8343 Slo/Qcp : Quantifying consumer preferences / [edited by] Daniel J. Slottje
Quantifying consumer preferences / [edited by] Daniel J. Slottje
MELB
Demand : creating what people love before they know they want it / Adrian J. Slywotzky ; with Karl Weber
MELB, W'PONDS
2011
Demand : creating what people love before they know they want it / Adrian J. Slywotzky ; with Karl Weber
MELB, W'PONDS
2011
658.8343 Szw/Rcs : Researching customer satisfaction & loyalty : how to find out what people really think / Paul Szwarc
Researching customer satisfaction & loyalty : how to find out what people really think / Paul Szwarc
MELB
2005
658.8343 Tra/Bcr : Brand choice : revealing customers' unconscious-automatic and strategic thinking processes / Randolph J. Trappey and Arch G. Woodside
Brand choice : revealing customers' unconscious-automatic and strategic thinking processes / Randolph J. Trappey and Arch G. Woodside
MELB
2005
658.8343 Wic/Cca : A cross-cultural analysis of the relationship between decision making styles, consumer demographics, and product characteristics / by Vanessa Prier Wickliffe
A cross-cultural analysis of the relationship between decision making styles, consumer demographics, and product characteristics / by Vanessa Prier Wickliffe
MELB
1998
658.8343 Woo/Mte : Measuring the effectiveness of image and linkage advertising : the nitty-gritty of maxi-marketing / Arch G. Woodside
Measuring the effectiveness of image and linkage advertising : the nitty-gritty of maxi-marketing / Arch G. Woodside
MELB
1996
658.834308827 Jan/Sfj : Shopping for Jesus : faith in marketing in the USA / edited by Dominic Janes
Shopping for Jesus : faith in marketing in the USA / edited by Dominic Janes
MELB
2008
658.8343095 Won/Fam : The future and me : power of the youth market in Asia / Yuwa Hedrick-Wong
The future and me : power of the youth market in Asia / Yuwa Hedrick-Wong
MELB
2008
658.83430951 Doc/Bst : Billions : selling to the new Chinese consumer / Tom Doctoroff
Billions : selling to the new Chinese consumer / Tom Doctoroff
MELB
2005
658.83430994 Iat/Eoa : Eye on Australia : 10 years of consumer trends : does the past reveal the future?
Eye on Australia : 10 years of consumer trends : does the past reveal the future?
MELB
2001
658.8347 Lun/Acn : The absolutely critical non-essentials : how business inessentials give customers a deep appreciation of the value you give to them ... story to tell their friends! / Lund, Paddi
The absolutely critical non-essentials : how business inessentials give customers a deep appreciation of the value you give to them ... story to tell their friends! / Lund, Paddi
MELB
2006
658.8348 Cos/Gia : Gender issues and consumer behavior / Janeen Arnold Costa, editor
Gender issues and consumer behavior / Janeen Arnold Costa, editor
WATERFT
1994
658.8348 Gub/Mta : Marketing to and through kids / Selina S. Guber, Jon Berry
Marketing to and through kids / Selina S. Guber, Jon Berry
WATERFT
Was there a Pepsi Generation before Pepsi discovered it? : youth-based segmentation in marketing / Stanley C. Hollander, Richard Germain ; foreword by Richard S. Tedlow
MELB, WATERFT
1992
Was there a Pepsi Generation before Pepsi discovered it? : youth-based segmentation in marketing / Stanley C. Hollander, Richard Germain ; foreword by Richard S. Tedlow
MELB, WATERFT
1992
658.8348 Lee/Stw : Segmenting the women's market : using niche marketing to understand and meet the diverse needs of today's most dynamic consumer market / E. Janice Leeming, Cynthia F. Tripp
Segmenting the women's market : using niche marketing to understand and meet the diverse needs of today's most dynamic consumer market / E. Janice Leeming, Cynthia F. Tripp
WATERFT
