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Mark   Medium Year
658.8343 Mil/Nsa : A niche share approach for assessing brand performance and identifying competitive groups / George R. Milne and Charlotte H. Mason     
      A niche share approach for assessing brand performance and identifying competitive groups / George R. Milne and Charlotte H. Mason W'PONDS  Book 1994
658.8343 Msi/Cfa : Criteria for assessing research on the effects of marketing communications / Paul N. Bloom, Julie Edell, and Richard Staelin     
      Criteria for assessing research on the effects of marketing communications / Paul N. Bloom, Julie Edell, and Richard Staelin WATERFT  Book 1994
658.8343 Pat/Wtc : Wired to care : how companies prosper when they create widespread empathy / Dev Patnaik with Peter Mortensen     
      Wired to care : how companies prosper when they create widespread empathy / Dev Patnaik with Peter Mortensen MELB  Book 2009
658.8343 Pel/Csa : Consumer satisfaction : advancements in theory, modeling, and empirical findings / Alessandro M. Peluso     
      Consumer satisfaction : advancements in theory, modeling, and empirical findings / Alessandro M. Peluso W'BOOL  Book 2011
658.8343 Phi/Cru : Consumer republic : using brands to get what you want, make corporations behave, and maybe even save the world / Bruce Philp     
      Consumer republic : using brands to get what you want, make corporations behave, and maybe even save the world / Bruce Philp W'BOOL  Book 2011
658.8343 Pri/Dot : Development of the Psychological Commitment Instrument (PCI) for measuring travel service loyalty / by Mark Philip Pritchard     
      Development of the Psychological Commitment Instrument (PCI) for measuring travel service loyalty / by Mark Philip Pritchard W'BOOL  Book 1991
658.8343 Sch/Cem : Customer expectation management : success without exception / Terry Schurter     
      Customer expectation management : success without exception / Terry Schurter MELB  Book 2006
658.8343 Slo/Qcp : Quantifying consumer preferences / [edited by] Daniel J. Slottje     
      Quantifying consumer preferences / [edited by] Daniel J. Slottje MELB  Book 2009
658.8343 Sly/Dcw    
      Demand : creating what people love before they know they want it / Adrian J. Slywotzky ; with Karl Weber MELB, W'PONDS   Book 2011
      Demand : creating what people love before they know they want it / Adrian J. Slywotzky ; with Karl Weber MELB, W'PONDS   Book 2011
658.8343 Szw/Rcs : Researching customer satisfaction & loyalty : how to find out what people really think / Paul Szwarc     
      Researching customer satisfaction & loyalty : how to find out what people really think / Paul Szwarc MELB  Book 2005
658.8343 Tra/Bcr : Brand choice : revealing customers' unconscious-automatic and strategic thinking processes / Randolph J. Trappey and Arch G. Woodside     
      Brand choice : revealing customers' unconscious-automatic and strategic thinking processes / Randolph J. Trappey and Arch G. Woodside MELB  Book 2005
658.8343 Wic/Cca : A cross-cultural analysis of the relationship between decision making styles, consumer demographics, and product characteristics / by Vanessa Prier Wickliffe     
      A cross-cultural analysis of the relationship between decision making styles, consumer demographics, and product characteristics / by Vanessa Prier Wickliffe MELB  Book 1998
658.8343 Woo/Mte : Measuring the effectiveness of image and linkage advertising : the nitty-gritty of maxi-marketing / Arch G. Woodside     
      Measuring the effectiveness of image and linkage advertising : the nitty-gritty of maxi-marketing / Arch G. Woodside MELB  Book 1996
658.834308827 Jan/Sfj : Shopping for Jesus : faith in marketing in the USA / edited by Dominic Janes     
      Shopping for Jesus : faith in marketing in the USA / edited by Dominic Janes MELB  Book 2008
658.8343095 Won/Fam : The future and me : power of the youth market in Asia / Yuwa Hedrick-Wong     
      The future and me : power of the youth market in Asia / Yuwa Hedrick-Wong MELB  Book 2008
658.83430951 Doc/Bst : Billions : selling to the new Chinese consumer / Tom Doctoroff     
      Billions : selling to the new Chinese consumer / Tom Doctoroff MELB  Book 2005
658.83430994 Iat/Eoa : Eye on Australia : 10 years of consumer trends : does the past reveal the future?     
      Eye on Australia : 10 years of consumer trends : does the past reveal the future? MELB  Book 2001
658.8347 Lun/Acn : The absolutely critical non-essentials : how business inessentials give customers a deep appreciation of the value you give to them ... story to tell their friends! / Lund, Paddi     
      The absolutely critical non-essentials : how business inessentials give customers a deep appreciation of the value you give to them ... story to tell their friends! / Lund, Paddi MELB  Book 2006
658.8348 Cos/Gia : Gender issues and consumer behavior / Janeen Arnold Costa, editor     
      Gender issues and consumer behavior / Janeen Arnold Costa, editor WATERFT  Book 1994
658.8348 Gub/Mta : Marketing to and through kids / Selina S. Guber, Jon Berry     
      Marketing to and through kids / Selina S. Guber, Jon Berry WATERFT  Book 1993
658.8348 Hol/Wta    
      Was there a Pepsi Generation before Pepsi discovered it? : youth-based segmentation in marketing / Stanley C. Hollander, Richard Germain ; foreword by Richard S. Tedlow MELB, WATERFT   Book 1992
      Was there a Pepsi Generation before Pepsi discovered it? : youth-based segmentation in marketing / Stanley C. Hollander, Richard Germain ; foreword by Richard S. Tedlow MELB, WATERFT   Book 1992
658.8348 Lee/Stw : Segmenting the women's market : using niche marketing to understand and meet the diverse needs of today's most dynamic consumer market / E. Janice Leeming, Cynthia F. Tripp     
      Segmenting the women's market : using niche marketing to understand and meet the diverse needs of today's most dynamic consumer market / E. Janice Leeming, Cynthia F. Tripp WATERFT  Book 1994
658.8348 Lum/Dmd : Direct marketing, direct selling, and the mature consumer : a research study / James R. Lumpkin, Marjorie J. Caballero, and Lawrence B. Chonko     
      Direct marketing, direct selling, and the mature consumer : a research study / James R. Lumpkin, Marjorie J. Caballero, and Lawrence B. Chonko W'PONDS  Book 1989
658.8348 Mcn/Wvs : Western Victoria shopping survey July 1980 : a report / prepared for Total Media by McNair Anderson Associates Pty. Ltd     
      Western Victoria shopping survey July 1980 : a report / prepared for Total Media by McNair Anderson Associates Pty. Ltd W'BOOL  Book 1980
658.8348 Nix/Hlm : Hard looks : masculinities, spectatorship and contemporary consumption / Sean Nixon     
      Hard looks : masculinities, spectatorship and contemporary consumption / Sean Nixon WATERFT  Book 1996
658.8348 Ree/Tss : Temptations : sex, selling, and the department store / Gail Reekie     
      Temptations : sex, selling, and the department store / Gail Reekie MELB  Book 1993
658.835 Dib/Msw : The market segmentation workbook : target marketing for marketing managers / Sally Dibb and Lyndon Simkin     
      The market segmentation workbook : target marketing for marketing managers / Sally Dibb and Lyndon Simkin WATERFT  Book 1995
658.835 Ins/Gxb : Generation X, babybusters and twentysomethings : 28 & 29 March 1994, The Sydney Marriott Hotel     
      Generation X, babybusters and twentysomethings : 28 & 29 March 1994, The Sydney Marriott Hotel MELB  Book 1994
658.835 Par : Servqual : a multiple-item scale for measuring customer perceptions of service quality / by A. Parasuraman, Valarie Zeithaml and Leonard L. Berry     
      Servqual : a multiple-item scale for measuring customer perceptions of service quality / by A. Parasuraman, Valarie Zeithaml and Leonard L. Berry WATERFT  Book 1986
658.835 Sin/Few : Field experiments with uni- and multi-inventory adaptive survey designs for Likert-type data / Jagdip Singh     
      Field experiments with uni- and multi-inventory adaptive survey designs for Likert-type data / Jagdip Singh MELB  Book 1998
658.835 Sla/Scv : Superior customer value and business performance : the strong evidence for a market-driven culture / Stanley F. Slater, John C. Narver     
      Superior customer value and business performance : the strong evidence for a market-driven culture / Stanley F. Slater, John C. Narver WATERFT  Book 1992
658.835 Sut/Mau : The marketing audit / John Sutcliffe     
      The marketing audit / John Sutcliffe W'BOOL  Book 1975
658.835 Xav/Btd : Bridging the digital divide : refocusing on a market-based approach : an APEC perspective / [prepared by Patrick Xavier]     
      Bridging the digital divide : refocusing on a market-based approach : an APEC perspective / [prepared by Patrick Xavier] WATERFT  Book 2001
658.8352 Sta/Utc : Understanding the consumer : a psychological approach / David A. Statt     
      Understanding the consumer : a psychological approach / David A. Statt MELB  Book 1997
658.8394 Eur      
      European research W'PONDS  Journal 1988
658.83951 Tan/Ccm : The Chinese consumer market : opportunities and risks / Lei Tang     
      The Chinese consumer market : opportunities and risks / Lei Tang MELB  Book 2009
658.83994 Vid/Msp : Marketing Sportsgirl / writer, producer, narrator, Geoff Russell     
      Marketing Sportsgirl / writer, producer, narrator, Geoff Russell MELB  DVD video 1992
658.84 Afu/Ibm 2003 : Internet business models and strategies : text and cases / Allan Afuah, Christopher L. Tucci     
      Internet business models and strategies : text and cases / Allan Afuah, Christopher L. Tucci MELB  Book 2003
658.84 Aho/Mpm : M-profits : making money from 3G services / Tomi T. Ahonen     
      M-profits : making money from 3G services / Tomi T. Ahonen MELB  Book 2002
658.84 Alb/Ebm : E-business marketing / Terri C. Albert, William B. Sanders     
      E-business marketing / Terri C. Albert, William B. Sanders MELB  Book 2003
658.84 Arm/Aot 2001 : Advertising on the Internet : how to get your message across on the World Wide Web / Steven Armstrong     
      Advertising on the Internet : how to get your message across on the World Wide Web / Steven Armstrong MELB  Book 2001
658.84 Arn/Mog : The mirage of global markets : how globalizing companies can succeed as markets localize / David Arnold     
      The mirage of global markets : how globalizing companies can succeed as markets localize / David Arnold W'BOOL  Book 2004
658.84 Ary/Mbw : Managing business with electronic commerce : issues and trends / [edited by] Aryya Gangopadhyay     
      Managing business with electronic commerce : issues and trends / [edited by] Aryya Gangopadhyay MELB  Book 2002
658.84 Aul/Dmm 2003    
      Direct marketing made easy / Malcolm Auld MELB, WATERFT   Book 2003
      Direct marketing made easy / Malcolm Auld MELB, WATERFT   Book 2003
658.84 Ayl/Agt : The Australian guide to selling on the Internet : how to turn a website into a profit centre / Geoff Ayling     
      The Australian guide to selling on the Internet : how to turn a website into a profit centre / Geoff Ayling MELB  Book 2001
658.84 Bac/Ima : International marketing / Klaus Backhaus, Joachim Büschken, Markus Voeth ; translated by Brian Bloch     
      International marketing / Klaus Backhaus, Joachim Büschken, Markus Voeth ; translated by Brian Bloch MELB  Book 2005
658.84 Bay/Mww : Marketing without wires : targeting promotions and advertising to mobile device users / Kim M. Bayne     
      Marketing without wires : targeting promotions and advertising to mobile device users / Kim M. Bayne MELB  Book 2002
658.84 Bic/Cht 2000 : Cybermarketing : how to use the Internet to market your goods and services / Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi     
      Cybermarketing : how to use the Internet to market your goods and services / Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi MELB  Book 2000
658.84 Bic/Foe : The future of eMarkets : multi-dimensional market mechanisms / Martin Bichler     
      The future of eMarkets : multi-dimensional market mechanisms / Martin Bichler MELB  Book 2001
658.84 Bir/Seb : Successful e-business strategy : the potential of electronic marketplaces / by Charles Birch     
      Successful e-business strategy : the potential of electronic marketplaces / by Charles Birch MELB  Book 2001
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