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Author
Kotabe, Masaaki.
Title
Global marketing management / Masaaki Kotabe, Kristiaan Helsen
Edition
Fourth, revised edition
Published
Hoboken, NJ : Wiley, [2007]
©2007
Copies
Location
Call no.
Vol.
Availability
WATERFT BUSINESS
658.848 Kot/Gmm 2007
AVAILABLE
W'PONDS
658.848 Kot/Gmm 2007
AVAILABLE
MELB
658.848 Kot/Gmm 2007
AVAILABLE
W'BOOL
658.848 Kot/Gmm 2007
AVAILABLE
Description
682 pages : illustrations (some color), maps ; 29 cm
Bibliography
Includes bibliographical references and indexes
Subject
Export marketing -- Management.
International business enterprises -- Management.
Author
Helsen, Kristiaan.
ISBN
0471755273
9780471755272
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