Title Global marketing management / Masaaki Kotabe, Kristiaan Helsen

Edition Fourth, revised edition Published Hoboken, NJ : Wiley, [2007] ©2007

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.848 Kot/Gmm 2007		AVAILABLE
W'PONDS	658.848 Kot/Gmm 2007		AVAILABLE
MELB	658.848 Kot/Gmm 2007		AVAILABLE
W'BOOL	658.848 Kot/Gmm 2007		AVAILABLE

Description 682 pages : illustrations (some color), maps ; 29 cm Bibliography Includes bibliographical references and indexes Subject Export marketing -- Management. International business enterprises -- Management. Author Helsen, Kristiaan. ISBN 0471755273 9780471755272

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