| Description |
xvi, 239 pages : illustrations ; 24 cm |
| Contents |
1. The Questionable Future Facing Global Retailers -- 2. Low-Cost Strategies I: Key Elements of a Low-Cost Provider Strategy -- 3. Low-Cost Strategies II: Delivering Low Costs Through Minimizing Product Proliferation -- 4. Differentiation Strategies I: Effective Human Resource Strategies -- 5. Differentiation Strategies II: Enhancing the Service Experience -- 6. Differentiation Strategies III: Developing and Maintaining a Strong Private Label Program -- 7. Implementing Cost-, Differentiation-, and Value-Based Retail Strategies |
| Summary |
In this book the author offers coverage of implementing strategies based on becoming the low-cost provider and minimizing product proliferation; enhancing the service experience; developing and maintaining a strong private label program |
| Notes |
Formerly CIP. Uk |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Retail trade -- Management.
|
|
Strategic planning.
|
| LC no. |
2010031430 |
| ISBN |
9780132459198 hardback alkaline paper |
|
0132459191 |
|
