| Description |
xxiv, 159 pages ; 23 cm |
| Contents |
Seize the opportunity -- Psychological theories of the sales process : a brief appreciation -- Psychological theories of the sales process -- Characteristics of a professional salesperson -- Your customer -- Improve performance and achieve results -- Important considerations to improve a saleperson's effectiveness -- The challenge |
| Summary |
"Today's salespersons must be able to understand their customer's business and converse about a variety of business matters. This book provides strategies for sales success that are essential in all aspects of business. Bob Feldman advocates that success in sales requires honesty, integrity, belief, persistence and patience. Learn how to stay cool, calm and genuine in good times and bad, and above all, to be yourself." -- back cover |
| Analysis |
Sales & marketing (Australia) |
| Subject |
Selling -- Handbooks, manuals, etc.
|
| Genre/Form |
Handbooks and manuals.
|
| ISBN |
1920785558 : |
|
