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Author
Root, Franklin R.
Title
Entry strategies for international markets / Franklin R. Root
Edition
Revised and expanded edition
Published
San Francisco : Jossey-Bass, 1998
Copies
Location
Call no.
Vol.
Availability
WATERFT BUSINESS
658.848 Roo/Esf 1998
AVAILABLE
Description
269 pages : illustrations ; 24 cm
Notes
Previously published: Rev. and expanded ed. New York : Lexington Books, 1994
Includes index
Subject
Export marketing.
International business enterprises -- Management.
ISBN
0787945714 paperback
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