Title The multichannel challenge : integrating customer experiences for profit / Hugh Wilson, Rod Street and Lindsay Bruce

Published Amsterdam : Elsevier/Butterworth-Heinemann, 2008

Copies

Location	Call no.	Vol.	Availability
MELB	658.87 Wil/Mch		AVAILABLE

Description xxii, 218 pages : color illustrations ; 25 cm Bibliography Includes bibliographical references and index Subject Customer services. Marketing channels. Industrial management. Industrial marketing. Organizational change -- Management. Organizational effectiveness. Author Bruce, Lindsay. Street, Rod. ISBN 0750687118 9780750687119

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