| Description |
164 pages ; 22 cm |
| Contents |
Chapter 1 Selling by Not Selling -- Chapter 2 Beginnings -- Chapter 3 Growing Pains -- Chapter 4 Launching the Franchise: An Offer too Good to Refuse -- Chapter 5 Surprised by Fame -- Chapter 6 An Amazing Blunder -- Chapter 7 Billy Cans and Margerine Containers -- Chapter 8 Fear of Flying -- Chapter 9 Gathering Storm -- Chapter 10 Obsessed with Service -- Chapter 11 Growing Pains -- Chapter 12 Sitting on a Purple Ball -- Chapter 13 Listening -- Chapter 14 What Will they Franchise Next? -- Chapter 15 One Step Forward, Two Steps Back -- Chapter 16 Rethinking the Model -- Chapter 17 Constant Improvement in Service . |
| Summary |
This is the story of Jim's Group, as told by its founder. An account of how a 24 business investment turned into one of the world's largest franchise chains, with over 3250 Franchisees in four countries and a turnover of 400 million. This is franchising as you've never seen it, with unique systems to protect and empower franchisees, and a passion |
| Notes |
Dr Jim Penman is a guest lecturer in the School of Health and Biomedical Sciences at RMIT |
| Subject |
Jim's Group
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Franchises (Retail trade) -- Australia.
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Marketing.
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Sales management.
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Selling.
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| ISBN |
9780646912523 |
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