| Description |
xii, 218 pages ; 25 cm |
| Contents |
The increase in international activity by retailers / John Dawson and Masao Mukoyama -- Retail internationalisation as a process / John Dawson and Masao Mukoyama -- Building an international retail strategy / Marc Dupuis and Jean Founioux -- Inditex-Zara : re-writing the rules in apparel retailing / Steve Burt, John Dawson, and Roy Larke -- Carrefour : being aware of the domestic market! / Marc Dupuis, Sang Chul Choi, and Roy Larke -- The Boots Group Plc : rethinking the formula / Keri Davies -- Royal Ahold : multi-national, multi-channel, multi-format food provider / Steve Burt, John Dawson, and Roy Larke -- Tesco : transferring marketing success factors internationally / John Dawson, Roy Larke, and Sang Chul Choi -- The international transfer of key success factors / John Dawson and Masao Mukoyama |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Retail trade.
|
|
International trade.
|
|
Strategic planning.
|
| Author |
Dawson, John A.
|
|
Larke, Roy, 1962-
|
|
Mukoyama, Masao.
|
| LC no. |
2005030133 |
| ISBN |
9780415343701 hardback |
|
0415343704 hardback |
|
9780415343718 paperback |
|
0415343712 paperback |
|
