| Description |
xxviii, 654 pages ; 28 cm |
| Contents |
An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Trading-area analysis -- Site selection -- Retail organization and human resource management -- Operations management : financial dimensions -- Operations management : operational dimensions -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Establishing and maintaining a retail image -- Promotional strategy -- Integrating and controlling the retail strategy |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references and indexes |
| Subject |
Retail trade -- Management.
|
| Author |
Evans, Joel R.
|
| LC no. |
2009013911 |
| ISBN |
0136087582 |
|
9780136087588 |
|
