| Description |
xxix, 658 pages : illustrations ; 29 cm |
| Series |
The McGraw-Hill companies |
| Contents |
Introduction to the world of retailing -- Types of retailers -- Multichannel retailing -- Customer buying behavior -- Retail market strategy -- Financial strategy -- Retail locations -- Retail site location -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- Managing merchandise assortments -- Merchandise planning systems -- Buying merchandise -- Retail pricing -- Retail communication mix -- Managing the store -- Store layout, design, and visual merchandising -- Customer service |
| Notes |
Additional resources are available on Web site |
| Bibliography |
Includes bibliographical references (pages 618-636) and indexes |
| Notes |
Also available online (Table of contents) |
| Subject |
Retail trade -- Management.
|
| Author |
Weitz, Barton A.
|
| LC no. |
2006922628 |
| ISBN |
007110688X |
|
0071107738 |
|
007301978X |
|
9780071106887 |
|
9780071107730 |
|
9780073019789 |
|
