Title The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly / David Meerman Scott

Edition Second edition Published Hoboken, N.J. : John Wiley & Sons, [2010] ©2010

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.872 Sco/Nro 2010		AVAILABLE

Description xxx, 289 pages ; 23 cm Notes Includes index Rev. ed. of: The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly. 2007 Subject Internet marketing. Public relations. LC no. 2009051245 ISBN 0470547812 (paperback) 9780470547816 (paperback)

Other Titles New rules of marketing and public relations

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