Title Advertising management / David A. Aaker, Rajeev Batra, John G. Myers

Edition Fourth edition Published Englewood Cliffs, N.J. : Prentice Hall, [1992] ©1992

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	659.1 Aak/Ama		AVAILABLE

Description xiii, 593 0. : illustrations ; 24 cm Analysis Advertising Advertising Management Notes Includes index Previous ed.: 1987 Bibliography Includes bibliographical references and index Subject Advertising -- Management. Author Batra, Rajeev. Myers, John G. LC no. 91024126 ISBN 0130091502 (paperback) 0130141011

  Permalink