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Mark   Medium Year
659.1 Are/Cad 2008    
      Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens MELB, WATERFT   Book 2008
      Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens MELB, WATERFT   Book 2008
659.1 Are/Cad 2009    
      Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens MELB  Book 2009
      Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens MELB  Book 2009
659.1 Are/Cad 2011 : Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens     
      Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens W'PONDS  Book 2011
659.1 Are/Cad 2013    
      Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens MELB, W'BOOL   Book 2013
      Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens MELB, W'BOOL   Book 2013
      Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens MELB, W'BOOL   Book 2013
      Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens MELB, W'BOOL   Book 2013
      Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens MELB, W'BOOL   Book 2013
659.1 Are/Cad 2017 : Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold     
      Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold MELB  Book 2017
659.1 Are/Cad 2020    
      Contemporary advertising and integrated marketing communications / William F. Arens, Michael Weigold MELB  Book 2020
      Contemporary advertising and integrated marketing communications / William F. Arens, Michael Weigold MELB  Book 2020
      Contemporary advertising and integrated marketing communications / William F. Arens, Michael Weigold MELB  Book 2020
      Contemporary advertising and integrated marketing communications / William F. Arens, Michael Weigold MELB  Book 2020
659.1 Are/Eoc    
      Essentials of contemporary advertising / William F. Arens, David H. Schaefer MELB, W'PONDS   Book 2007
      Essentials of contemporary advertising / William F. Arens, David H. Schaefer MELB, W'PONDS   Book 2007
659.1 Ayl/Rra : Rapid response advertising / by Geoff Ayling ; with Jenny Ayling, Kerri Ayling, Jeff Ayling     
      Rapid response advertising / by Geoff Ayling ; with Jenny Ayling, Kerri Ayling, Jeff Ayling MELB  Book 1998
659.1 Bag/Eoa : The economics of advertising / edited by Kyle Bagwell     
      The economics of advertising / edited by Kyle Bagwell MELB  Book 2001
659.1 Bar/Acb 2012    
      The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry MELB, WATERFT   Book 2012
      The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry MELB, WATERFT   Book 2012
659.1 Bar/Aot    
      Advertising on the internet : how to get your message across on the worldwide web / Neil Barrett MELB, WATERFT   Book 1997
      Advertising on the internet : how to get your message across on the worldwide web / Neil Barrett MELB, WATERFT   Book 1997
659.1 Bat/Ama 1996 : Advertising management / Rajeev Batra, John G. Myers, David A. Aaker     
      Advertising management / Rajeev Batra, John G. Myers, David A. Aaker MELB  Book 1996
659.1 Bea/Hit : Humor in the advertising business : theory, practice, and wit / Fred K. Beard     
      Humor in the advertising business : theory, practice, and wit / Fred K. Beard MELB  Book 2007
659.1 Bel/Aai 2012    
      Advertising : an integrated marketing communication perspective / George E. Belch & Michael A. Belch, San Diego State University, USA ; Gayle Kerr, Queensland University of Technology ; Irene Powell, M MELB, W'BOOL, W'PONDS, WATERFT   Book 2012
      Advertising : an integrated marketing communication perspective / George E. Belch & Michael A. Belch, San Diego State University, USA ; Gayle Kerr, Queensland University of Technology ; Irene Powell, M MELB, W'BOOL, W'PONDS, WATERFT   Book 2012
      Advertising : an integrated marketing communication perspective / George E. Belch & Michael A. Belch, San Diego State University, USA ; Gayle Kerr, Queensland University of Technology ; Irene Powell, M MELB, W'BOOL, W'PONDS, WATERFT   Book 2012
      Advertising : an integrated marketing communication perspective / George E. Belch & Michael A. Belch, San Diego State University, USA ; Gayle Kerr, Queensland University of Technology ; Irene Powell, M MELB, W'BOOL, W'PONDS, WATERFT   Book 2012
9 additional entries    
659.1 Bel/Aai 2014    
      Advertising : an integrated marketing communication perspective / [George E.] Belch, [Michael A.] Belch, [Gayle] Kerr, [Irene H.] Powell MELB, W'BOOL, W'PONDS   Book 2014
      Advertising : an integrated marketing communication perspective / [George E.] Belch, [Michael A.] Belch, [Gayle] Kerr, [Irene H.] Powell MELB, W'BOOL, W'PONDS   Book 2014
      Advertising : an integrated marketing communication perspective / [George E.] Belch, [Michael A.] Belch, [Gayle] Kerr, [Irene H.] Powell MELB, W'BOOL, W'PONDS   Book 2014
      Advertising : an integrated marketing communication perspective / [George E.] Belch, [Michael A.] Belch, [Gayle] Kerr, [Irene H.] Powell MELB, W'BOOL, W'PONDS   Book 2014
9 additional entries    
659.1 Bel/Aai 2020    
      Advertising : an integrated marketing communication perspective / [George E.] Belch, [Michael A.] Belch, [Gayle] Kerr, [Irene] Powell, [David] Waller MELB  Book 2020
      Advertising : an integrated marketing communication perspective / [George E.] Belch, [Michael A.] Belch, [Gayle] Kerr, [Irene] Powell, [David] Waller MELB  Book 2020
      Advertising : an integrated marketing communication perspective / [George E.] Belch, [Michael A.] Belch, [Gayle] Kerr, [Irene] Powell, [David] Waller MELB  Book 2020
659.1 Bel/Aap : Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch     
      Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch WATERFT  Book 2004
659.1 Bel/Aap 1998    
      Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch WATERFT  Book 1998
      Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch WATERFT  Book 1998
659.1 Bel/Aap 2001 : Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch     
      Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch WATERFT  Book 2001
659.1 Bel/Aap 2004    
      ANZ supplement : to accompany Advertising and promotion : an integrated marketing communications perspective [by] George E. Belch & Michael A. Belch / Susan Dann & Stephen Dann W'PONDS  Book 2004
      Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch WATERFT  Book 2004
      Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch WATERFT  Book 2004
      Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch WATERFT  Book 2004
659.1 Bel/Aap 2006    
      ANZ supplement : to accompany Advertising and promotion : an integrated marketing communications perspective [by] George E. Belch & Michael A. Belch / Susan Dann, Stephen Dann & Paul Gaskin W'PONDS, WATERFT   Book 2006
      ANZ supplement : to accompany Advertising and promotion : an integrated marketing communications perspective [by] George E. Belch & Michael A. Belch / Susan Dann, Stephen Dann & Paul Gaskin W'PONDS, WATERFT   Book 2006
      ANZ supplement : to accompany Advertising and promotion : an integrated marketing communications perspective [by] George E. Belch & Michael A. Belch / Susan Dann, Stephen Dann & Paul Gaskin W'PONDS, WATERFT   Book 2006
      ANZ supplement : to accompany Advertising and promotion : an integrated marketing communications perspective [by] George E. Belch & Michael A. Belch / Susan Dann, Stephen Dann & Paul Gaskin W'PONDS, WATERFT   Book 2006
      ANZ supplement : to accompany Advertising and promotion : an integrated marketing communications perspective [by] George E. Belch & Michael A. Belch / Susan Dann, Stephen Dann & Paul Gaskin W'PONDS, WATERFT   Book 2006
659.1 Bel/Aap 2007    
      Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch WATERFT  Book 2007
      Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch WATERFT  Book 2007
      Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch WATERFT  Book 2007
      Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch WATERFT  Book 2007
659.1 Bel/Aap 2009    
      Advertising and promotion : an integrated marketing communications perspective / George E. Belch ... [and others] MELB, W'PONDS, WATERFT   Book 2009
      Advertising and promotion : an integrated marketing communications perspective / George E. Belch ... [and others] MELB, W'PONDS, WATERFT   Book 2009
      Advertising and promotion : an integrated marketing communications perspective / George E. Belch ... [and others] MELB, W'PONDS, WATERFT   Book 2009
      Advertising and promotion : an integrated marketing communications perspective / George E. Belch ... [and others] MELB, W'PONDS, WATERFT   Book 2009
5 additional entries    
659.1 Bel/Aap 2012    
      Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch MELB, W'BOOL, W'PONDS   Book 2012
      Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch MELB, W'BOOL, W'PONDS   Book 2012
      Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch MELB, W'BOOL, W'PONDS   Book 2012
      Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch MELB, W'BOOL, W'PONDS   Book 2012
5 additional entries    
659.1 Bel/Aap 2015    
      Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch MELB, W'BOOL, W'PONDS   Book 2015
      Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch MELB, W'BOOL, W'PONDS   Book 2015
      Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch MELB, W'BOOL, W'PONDS   Book 2015
      Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch MELB, W'BOOL, W'PONDS   Book 2015
5 additional entries    
659.1 Bel/Aap 2018    
      Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch MELB  Book 2018
      Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch MELB  Book 2018
659.1 Bel/Aap 2021 : Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch     
      Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch MELB  Book 2021
659.1 Bel/Ita 1995    
      Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch MELB, W'BOOL, WATERFT   Book 1995
      Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch MELB, W'BOOL, WATERFT   Book 1995
      Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch MELB, W'BOOL, WATERFT   Book 1995
      Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch MELB, W'BOOL, WATERFT   Book 1995
659.1 Ber/Ato : Advertising today / Warren Berger     
      Advertising today / Warren Berger WATERFT  Book 2001
659.1 Bla/Bts : Behind the scenes in advertising / by Jeremy Bullmore     
      Behind the scenes in advertising / by Jeremy Bullmore MELB  Book 1991
659.1 Bog/Sia 1995 : Strategy in advertising : matching media and messages to markets and motivations / Leo Bogart     
      Strategy in advertising : matching media and messages to markets and motivations / Leo Bogart MELB  Book 1996
659.1 Bor : The economic effects of advertising / Neil H. Borden     
      The economic effects of advertising / Neil H. Borden WATERFT  Book 1976
659.1 Bov/Aex    
      Advertising excellence / Courtland L. Bovée ... [and others] MELB, WATERFT   Book 1995
      Advertising excellence / Courtland L. Bovée ... [and others] MELB, WATERFT   Book 1995
659.1 Bra/Ead : The effective advertiser / Tom Brannan     
      The effective advertiser / Tom Brannan MELB  Book 1993
659.1 Bri/Aha : The advertising handbook / Sean Brierley     
      The advertising handbook / Sean Brierley W'BOOL, WATERFT   Book 2002
659.1 Bri/Aha 2001 : The advertising handbook / Sean Brierley     
      The advertising handbook / Sean Brierley W'BOOL, WATERFT   Book 2002
659.1 Bur/Aco 1996 : Advertising copywriting / Philip Ward Burton     
      Advertising copywriting / Philip Ward Burton WATERFT  Book 1999
659.1 Bur/Ait 1980 : Advertising in the marketplace / John D. Burke     
      Advertising in the marketplace / John D. Burke W'PONDS  Book 1980
659.1 Bur/Foc 2011    
      The fundamentals of creative advertising / Ken Burtenshaw, Nik Mahon and Caroline Barfoot MELB  Book 2011
      The fundamentals of creative advertising / Ken Burtenshaw, Nik Mahon and Caroline Barfoot MELB  Book 2011
      The fundamentals of creative advertising / Ken Burtenshaw, Nik Mahon and Caroline Barfoot MELB  Book 2011
      The fundamentals of creative advertising / Ken Burtenshaw, Nik Mahon and Caroline Barfoot MELB  Book 2011
5 additional entries    
659.1 But/Eia : Excellence in advertising : the IPA guide to best practice / edited by Leslie Butterfield     
      Excellence in advertising : the IPA guide to best practice / edited by Leslie Butterfield W'BOOL  Book 1997
659.1 Clo/Iap : Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack     
      Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack WATERFT  Book 2002
659.1 Clo/Iap 2004    
      Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack MELB, WATERFT   Book 2004
      Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack MELB, WATERFT   Book 2004
659.1 Clo/Iap 2007    
      Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald Baack MELB, WATERFT   Book 2007
      Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald Baack MELB, WATERFT   Book 2007
      Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald Baack MELB, WATERFT   Book 2007
      Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald Baack MELB, WATERFT   Book 2007
659.1 Clu/Eoa    
      Essentials of advertising / Robert Cluley MELB  Book 2017
      Essentials of advertising / Robert Cluley MELB  Book 2017
      Essentials of advertising / Robert Cluley MELB  Book 2017
      Essentials of advertising / Robert Cluley MELB  Book 2017
659.1 COH : Advertising     
      Advertising WATERFT  Book 1972
659.1 Col/Ohw    
      100 ways to create a great ad / Tim Collins MELB, WATERFT   Book 2014
      100 ways to create a great ad / Tim Collins MELB, WATERFT   Book 2014
      100 ways to create a great ad / Tim Collins MELB, WATERFT   Book 2014
      100 ways to create a great ad / Tim Collins MELB, WATERFT   Book 2014
659.1 Cro/Aac    
      Advertising and culture : theoretical perspectives / edited by Mary Cross MELB, W'BOOL   Book 1996
      Advertising and culture : theoretical perspectives / edited by Mary Cross MELB, W'BOOL   Book 1996
659.1 Dah/Afd 2007 : Advertising for dummies / by Gary Dahl     
      Advertising for dummies / by Gary Dahl MELB  Book 2007
659.1 Dav/Sak : Successful advertising : key alternative approaches : a management handbook of worldwide principles / Martyn P. Davis     
      Successful advertising : key alternative approaches : a management handbook of worldwide principles / Martyn P. Davis MELB  Book 1997
659.1 Dir    
      Advertising principles, problems, and cases / Charles J. Dirksen, Arthur Kroeger, Francesco M. Nicosia WATERFT  Book 1977
      Advertising : principles and management cases / Charles J. Dirksen, Arthur Kroeger, Franco M. Nicosia WATERFT  Book 1983
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