Title Advertising : an integrated marketing communication perspective / [George E.] Belch, [Michael A.] Belch, [Gayle] Kerr, [Irene] Powell, [David] Waller

Edition Fourth edition Published North Ryde, N.S.W. : McGraw-Hill Education Australia, 2020 ©2020

Copies

Location	Call no.	Vol.	Availability
MELB	659.1 Bel/Aai 2020		AVAILABLE
MELB	659.1 Bel/Aai 2020		AVAILABLE
MELB	659.1 Bel/Aai 2020		AVAILABLE

Description xxix, 552 pages : colour illustrations ; 28 cm Summary The fourth edition of Advertising brings together an author team of highly experienced teachers and industry professionals to produce a learning resource that is both pedagogically sound and reflective of the most current industry practices. This new edition is fully revised to reflect the rapidly evolving advertising industry by beginning from the premise that everything is digital -- Back cover Bibliography Includes bibliographical references and index Subject Advertising Sales promotion Communication in marketing Author Belch, Michael A., author Kerr, Gayle, author Powell, Irene, author Waller, David, author ISBN 9781760422400 1760422401

  Permalink