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Mark   Medium Year
659.1 Far/Htp    
      How to produce successful advertising / A.D. Farbey MELB  Book 1998
      How to produce successful advertising : a guide to strategy, planning and targeting / A.D. Farbey MELB  Book 2002
659.1 Fel/Aca : Advertising : concept and copy / George Felton     
      Advertising : concept and copy / George Felton MELB  Book 1994
659.1 Fom/Faf : Fame & fortune : how successful companies build winning reputations / Charles J. Fombrun and Cees B.M. van Riel     
      Fame & fortune : how successful companies build winning reputations / Charles J. Fombrun and Cees B.M. van Riel MELB  Book 2004
659.1 For/Pmi : Pictorial metaphor in advertising / Charles Forceville     
      Pictorial metaphor in advertising / Charles Forceville MELB  Book 1996
659.1 Fra/Aef : Advertising effectiveness : findings from empirical research / by Giep Franzen     
      Advertising effectiveness : findings from empirical research / by Giep Franzen MELB  Book 1994
659.1 Gar/Ana : And now a few words from me : advertising's leading critic lays down the law, once and for all / Bob Garfield     
      And now a few words from me : advertising's leading critic lays down the law, once and for all / Bob Garfield MELB  Book 2003
659.1 Gou/Aoc : The assault on childhood / by Ron Goulart ; with an introduction by Jean & Andrew Robertson     
      The assault on childhood / by Ron Goulart ; with an introduction by Jean & Andrew Robertson MELB  Book 1970
659.1 Gra : Profitable methods for small business advertising / Ernest Gray     
      Profitable methods for small business advertising / Ernest Gray WATERFT  Book 1984
659.1 Gre/Mci 1999 : Marketing corporate image : the company as your number one product / James R. Gregory with Jack G. Wiechmann     
      Marketing corporate image : the company as your number one product / James R. Gregory with Jack G. Wiechmann MELB  Book 1999
659.1 Gri/Owt : 101 ways to advertise your business / Andrew Griffiths     
      101 ways to advertise your business / Andrew Griffiths MELB  Book 2004
659.1 Gup/Ios : Impact of sales promotions on when, what, and how much to buy / by Sunil Gupta     
      Impact of sales promotions on when, what, and how much to buy / by Sunil Gupta WATERFT  Book 1988
659.1 Hac/Aap    
      Advertising and promotion : communicating brands / Chris Hackley MELB, W'BOOL   Book 2005
      Advertising and promotion : communicating brands / Chris Hackley MELB, W'BOOL   Book 2005
659.1 Hah/Diy : Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, Web sites and more! / Fred E. Hahn and Kenneth G. Mangun     
      Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, Web sites and more! / Fred E. Hahn and Kenneth G. Mangun WATERFT  Book 1997
659.1 HEP : Advertising : creative communication with comsumers / Harry Walker Hepner     
      Advertising : creative communication with comsumers / Harry Walker Hepner WATERFT  Book 1964
659.1 Hol/Aac    
      Advertising and consumer society : a critical introduction / Nicholas Holm MELB  Book 2017
      Advertising and consumer society : a critical introduction / Nicholas Holm MELB  Book 2017
      Advertising and consumer society : a critical introduction / Nicholas Holm MELB  Book 2017
659.1 Jen/Cca : The convergence crisis : an impending paradigm shift in advertising / Joanna L. Jenkins     
      The convergence crisis : an impending paradigm shift in advertising / Joanna L. Jenkins MELB  Book 2015
659.1 Jon/Haw : How advertising works : the role of research / edited by John Philip Jones     
      How advertising works : the role of research / edited by John Philip Jones MELB  Book 1998
659.1 Jon/Iar : International advertising : realities and myths / edited by John Philip Jones     
      International advertising : realities and myths / edited by John Philip Jones WATERFT  Book 2000
659.1 Jon/Waw 2006 : When ads work : new proof that advertising triggers sales / by John Philip Jones     
      When ads work : new proof that advertising triggers sales / by John Philip Jones WATERFT  Book 2006
659.1 Jug/Ama    
      Advertising management / Donald W. Jugenheimer and Larry D. Kelley MELB, W'BOOL, WATERFT   Book 2009
      Advertising management / Donald W. Jugenheimer and Larry D. Kelley MELB, W'BOOL, WATERFT   Book 2009
      Advertising management / Donald W. Jugenheimer and Larry D. Kelley MELB, W'BOOL, WATERFT   Book 2009
659.1 Kah/Vla : Values, lifestyles, and psychographics / edited by Lynn R. Kahle, Larry Chiagouris     
      Values, lifestyles, and psychographics / edited by Lynn R. Kahle, Larry Chiagouris WATERFT  Book 1997
659.1 Kel/Cia : Cases in advertising management / Larry D. Kelley and Donald W. Jugenheimer     
      Cases in advertising management / Larry D. Kelley and Donald W. Jugenheimer MELB  Book 2009
659.1 Kle/Kap 2005    
      Klepner's advertising procedure MELB, W'BOOL, WATERFT   Book 2005
      Klepner's advertising procedure MELB, W'BOOL, WATERFT   Book 2005
      Klepner's advertising procedure MELB, W'BOOL, WATERFT   Book 2005
659.1 Lan/Abd    
      Advertising by design : creating visual communications with graphic impact / Robin Landa MELB, W'BOOL   Book 2004
      Advertising by design : creating visual communications with graphic impact / Robin Landa MELB, W'BOOL   Book 2004
659.1 Lan/Abd 2016    
      Advertising by design : generating and designing creative ideas across media / Robin Landa MELB  Book 2016
      Advertising by design : generating and designing creative ideas across media / Robin Landa MELB  Book 2016
      Advertising by design : generating and designing creative ideas across media / Robin Landa MELB  Book 2016
      Advertising by design : generating and designing creative ideas across media / Robin Landa MELB  Book 2016
6 additional entries    
659.1 Lee/Poa 2005 : Principles of advertising : a global perspective / Monle Lee, Carla Johnson     
      Principles of advertising : a global perspective / Monle Lee, Carla Johnson WATERFT  Book 2005
659.1 Low/Cag : Clever advertising : getting the most from your advertising dollar / Brett William Lowe     
      Clever advertising : getting the most from your advertising dollar / Brett William Lowe MELB  Book 1993
659.1 Lyn/Wtv : The work : the very best advertising from Asia, Australia and New Zealand / [editors, Michael Lynch, Kim Shaw, Andy Bridge]     
      The work : the very best advertising from Asia, Australia and New Zealand / [editors, Michael Lynch, Kim Shaw, Andy Bridge] MELB  Book 2002
659.1 Mac/Poa 2005 : The practice of advertising / edited by Adrian R. Mackay     
      The practice of advertising / edited by Adrian R. Mackay MELB  Book 2005
659.1 Mar/Rtb : Romancing the brand : the power of advertising and how to use it / David N. Martin     
      Romancing the brand : the power of advertising and how to use it / David N. Martin W'BOOL  Book 1989
659.1 Mat/Ait : Advertising international : the privatisation of public space / Armand Mattelart ; translated by Michael Chanan     
      Advertising international : the privatisation of public space / Armand Mattelart ; translated by Michael Chanan W'BOOL  Book 1991
659.1 Mcd/Haw : How advertising works : a review of current thinking / Colin McDonald     
      How advertising works : a review of current thinking / Colin McDonald MELB  Book 1992
659.1 Mes/Vpt : Visual persuasion : the role of images in advertising / Paul Messaris     
      Visual persuasion : the role of images in advertising / Paul Messaris MELB  Book 1997
659.1 Mor/Cat 1991 : Creative advertising : theory and practice / Sandra E. Moriarty     
      Creative advertising : theory and practice / Sandra E. Moriarty WATERFT  Book 1991
659.1 Mue/Doi 2017    
      Dynamics of international advertising : theoretical and practical perspectives / Barbara Mueller MELB  Book 2017
      Dynamics of international advertising : theoretical and practical perspectives / Barbara Mueller MELB  Book 2017
      Dynamics of international advertising : theoretical and practical perspectives / Barbara Mueller MELB  Book 2017
659.1 Mye/Awb : Ad worlds : brands, media, audiences / Greg Myers     
      Ad worlds : brands, media, audiences / Greg Myers WATERFT  Book 1999
659.1 Nel/Aah : Advertising age handbook of advertising / Herschell Gordon Lewis, Carol Nelson ; foreword by Rance Crain     
      Advertising age handbook of advertising / Herschell Gordon Lewis, Carol Nelson ; foreword by Rance Crain W'BOOL  Book 1999
659.1 Ogi/Coa 1987 : Confessions of an advertising man / David Ogilvy     
      Confessions of an advertising man / David Ogilvy MELB  Book 1988
659.1 Ogi/Ooa : Ogilvy on advertising / David Ogilvy     
      Ogilvy on advertising / David Ogilvy MELB, WATERFT   Book 1995
659.1 Ogi/Ooa 1995 : Ogilvy on advertising / David Ogilvy     
      Ogilvy on advertising / David Ogilvy MELB, WATERFT   Book 1995
659.1 Ogu/Aai 2003 : Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik     
      Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik WATERFT  Book 2003
659.1 Ogu/Aai 2006    
      Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik MELB, W'BOOL, WATERFT   Book 2006
      Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik MELB, W'BOOL, WATERFT   Book 2006
      Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik MELB, W'BOOL, WATERFT   Book 2006
659.1 Per/Sam    
      Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott MELB, W'PONDS   Book 2001
      Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott MELB, W'PONDS   Book 2001
659.1 Per/Sam 2005    
      Strategic advertising management / Larry Percy, Richard Elliott MELB, WATERFT   Book 2005
      Strategic advertising management / Larry Percy, Richard Elliott MELB, WATERFT   Book 2005
659.1 Pur/Wap 2003    
      Which ad pulled best? : 40 case histories on how to write and design ads that work / [edited by] Scott C. Purvis, Philip Ward Burton MELB, WATERFT   Book 2003
      Which ad pulled best? : 40 case histories on how to write and design ads that work / [edited by] Scott C. Purvis, Philip Ward Burton MELB, WATERFT   Book 2003
659.1 Rie 1986 : Positioning : the battle for your mind / by Al Ries and Jack Trout     
      Positioning : the battle for your mind / by Al Ries and Jack Trout WATERFT  Book 1986
659.1 Rie/Prb 2001 : Positioning : the battle for your mind / Al Ries, Jack Trout     
      Positioning : the battle for your mind / Al Ries, Jack Trout W'BOOL, WATERFT   Book 2001
659.1 Rie/Ptb 2001 : Positioning : the battle for your mind / Al Ries, Jack Trout     
      Positioning : the battle for your mind / Al Ries, Jack Trout W'BOOL, WATERFT   Book 2001
659.1 Rob/Mac : The manipulators : a conspiracy to make us buy / Jeffrey Robinson     
      The manipulators : a conspiracy to make us buy / Jeffrey Robinson MELB  Book 1998
659.1 Rom/Hta 2003 : How to advertise : what works, what doesn't - and why / Kenneth Roman & Jane Maas with Martin Nisenholtz     
      How to advertise : what works, what doesn't - and why / Kenneth Roman & Jane Maas with Martin Nisenholtz MELB  Book 2003
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