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Mark   Medium Year
659.1 Mes/Vpt : Visual persuasion : the role of images in advertising / Paul Messaris     
      Visual persuasion : the role of images in advertising / Paul Messaris MELB  Book 1997
659.1 Mor/Cat 1991 : Creative advertising : theory and practice / Sandra E. Moriarty     
      Creative advertising : theory and practice / Sandra E. Moriarty WATERFT  Book 1991
659.1 Mue/Doi 2017    
      Dynamics of international advertising : theoretical and practical perspectives / Barbara Mueller MELB  Book 2017
      Dynamics of international advertising : theoretical and practical perspectives / Barbara Mueller MELB  Book 2017
      Dynamics of international advertising : theoretical and practical perspectives / Barbara Mueller MELB  Book 2017
659.1 Mye/Awb : Ad worlds : brands, media, audiences / Greg Myers     
      Ad worlds : brands, media, audiences / Greg Myers WATERFT  Book 1999
659.1 Nel/Aah : Advertising age handbook of advertising / Herschell Gordon Lewis, Carol Nelson ; foreword by Rance Crain     
      Advertising age handbook of advertising / Herschell Gordon Lewis, Carol Nelson ; foreword by Rance Crain W'BOOL  Book 1999
659.1 Ogi/Coa 1987 : Confessions of an advertising man / David Ogilvy     
      Confessions of an advertising man / David Ogilvy MELB  Book 1988
659.1 Ogi/Ooa : Ogilvy on advertising / David Ogilvy     
      Ogilvy on advertising / David Ogilvy MELB, WATERFT   Book 1995
659.1 Ogi/Ooa 1995 : Ogilvy on advertising / David Ogilvy     
      Ogilvy on advertising / David Ogilvy MELB, WATERFT   Book 1995
659.1 Ogu/Aai 2003 : Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik     
      Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik WATERFT  Book 2003
659.1 Ogu/Aai 2006    
      Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik MELB, W'BOOL, WATERFT   Book 2006
      Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik MELB, W'BOOL, WATERFT   Book 2006
      Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik MELB, W'BOOL, WATERFT   Book 2006
659.1 Per/Sam    
      Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott MELB, W'PONDS   Book 2001
      Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott MELB, W'PONDS   Book 2001
659.1 Per/Sam 2005    
      Strategic advertising management / Larry Percy, Richard Elliott MELB, WATERFT   Book 2005
      Strategic advertising management / Larry Percy, Richard Elliott MELB, WATERFT   Book 2005
659.1 Pur/Wap 2003    
      Which ad pulled best? : 40 case histories on how to write and design ads that work / [edited by] Scott C. Purvis, Philip Ward Burton MELB, WATERFT   Book 2003
      Which ad pulled best? : 40 case histories on how to write and design ads that work / [edited by] Scott C. Purvis, Philip Ward Burton MELB, WATERFT   Book 2003
659.1 Rie 1986 : Positioning : the battle for your mind / by Al Ries and Jack Trout     
      Positioning : the battle for your mind / by Al Ries and Jack Trout WATERFT  Book 1986
659.1 Rie/Prb 2001 : Positioning : the battle for your mind / Al Ries, Jack Trout     
      Positioning : the battle for your mind / Al Ries, Jack Trout W'BOOL, WATERFT   Book 2001
659.1 Rie/Ptb 2001 : Positioning : the battle for your mind / Al Ries, Jack Trout     
      Positioning : the battle for your mind / Al Ries, Jack Trout W'BOOL, WATERFT   Book 2001
659.1 Rob/Mac : The manipulators : a conspiracy to make us buy / Jeffrey Robinson     
      The manipulators : a conspiracy to make us buy / Jeffrey Robinson MELB  Book 1998
659.1 Rom/Hta 2003 : How to advertise : what works, what doesn't - and why / Kenneth Roman & Jane Maas with Martin Nisenholtz     
      How to advertise : what works, what doesn't - and why / Kenneth Roman & Jane Maas with Martin Nisenholtz MELB  Book 2003
659.1 Ros/Aca 1997 : Advertising communications & promotion management / John R. Rossiter, Larry Percy     
      Advertising communications & promotion management / John R. Rossiter, Larry Percy WATERFT  Book 1997
659.1 Ros/Aca 1998 : Advertising communications & promotion management / John R. Rossiter, Larry Percy     
      Advertising communications & promotion management / John R. Rossiter, Larry Percy W'BOOL  Book 1998
659.1 Rud/Bfc : Break for commercials : an examination of advertising techniques / Edith Rudinger and Vic Kelly     
      Break for commercials : an examination of advertising techniques / Edith Rudinger and Vic Kelly WATERFT, WATERFT ADPML   Book 1970
659.1 Sem/Pai    
      Promotion and integrated marketing communications / Richard J. Semenik MELB, W'BOOL, WATERFT   Book 2002
      Promotion and integrated marketing communications / Richard J. Semenik MELB, W'BOOL, WATERFT   Book 2002
      Promotion and integrated marketing communications / Richard J. Semenik MELB, W'BOOL, WATERFT   Book 2002
659.1 Sha/Htm : How to make advertising & direct mail pay     
      How to make advertising & direct mail pay WATERFT ADPML  Book 1999
659.1 She/Cic : Controversies in contemporary advertising / Kim Sheehan     
      Controversies in contemporary advertising / Kim Sheehan WATERFT  Book 2004
659.1 Sor/Caa    
      Creative advertising : an introduction / Miriam Sorrentino MELB  Book 2014
      Creative advertising : an introduction / Miriam Sorrentino MELB  Book 2014
      Creative advertising : an introduction / Miriam Sorrentino MELB  Book 2014
659.1 Tag/Ach : Ad critique : how to deconstruct ads in order to build better advertising / Nancy R. Tag     
      Ad critique : how to deconstruct ads in order to build better advertising / Nancy R. Tag WATERFT  Book 2012
659.1 Tay/Ndi : New directions in international advertising research / edited by Charles R. Taylor     
      New directions in international advertising research / edited by Charles R. Taylor W'PONDS  Book 2002
659.1 Tel/Eav    
      Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis MELB, W'BOOL, WATERFT   Book 2004
      Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis MELB, W'BOOL, WATERFT   Book 2004
      Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis MELB, W'BOOL, WATERFT   Book 2004
659.1 Tel/Sho : The Sage handbook of advertising / edited by Gerald J. Tellis and Tim Ambler     
      The Sage handbook of advertising / edited by Gerald J. Tellis and Tim Ambler MELB  Book 2007
659.1 Tur/Dyh : The daily you : how the new advertising industry is defining your identity and your worth / Joseph Turow     
      The daily you : how the new advertising industry is defining your identity and your worth / Joseph Turow WATERFT  Book 2011
659.1 Tur/Sho : The Shocking history of advertising! / <With bibl. notes.>     
      The Shocking history of advertising! / <With bibl. notes.> WATERFT  Book 1952
659.1 Twi/Tat : 20 ads that shook the world : the century's most groundbreaking advertising and how it changed us all / James B. Twitchell     
      20 ads that shook the world : the century's most groundbreaking advertising and how it changed us all / James B. Twitchell W'BOOL  Book 2000
659.1 War/Wap 1993 : Which ad pulled best? : 50 case histories on how to write and design ads that work / [edited by] Philip Ward Burton, Scott C. Purvis     
      Which ad pulled best? : 50 case histories on how to write and design ads that work / [edited by] Philip Ward Burton, Scott C. Purvis MELB  Book 1993
659.1 War/Wap 1996 : Which ad pulled best? : 50 case histories on how to write and design ads that work / Philip Ward Burton, Scott C. Purvis     
      Which ad pulled best? : 50 case histories on how to write and design ads that work / Philip Ward Burton, Scott C. Purvis WATERFT  Book 1996
659.1 WEA-T : The truth about advertising : effective methods of communicating without waste or indulgence / by Neil Wearne     
      The truth about advertising : effective methods of communicating without waste or indulgence / by Neil Wearne MELB  Book 1985
659.1 Wed/Vmf : Visual marketing : from attention to action / edited by Michel Wedel, Rik Pieters     
      Visual marketing : from attention to action / edited by Michel Wedel, Rik Pieters WATERFT  Book 2008
659.1 Wel/Apa    
      Advertising : principles and practice / Wells, Spence-Stone, Moriarty, Burnett MELB  Book 2008
      Advertising : principles and practice / Wells, Spence-Stone, Moriarty, Burnett MELB  Book 2008
659.1 Wel/Apa 1998 : Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty     
      Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty WATERFT  Book 1998
659.1 Wel/Apa 2002    
      Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty MELB, WATERFT   Book 2003
      Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty MELB, WATERFT   Book 2003
659.1 Wel/Apa 2006    
      Advertising : principles & practice / William Wells, Sandra Moriarty, John Burnett MELB, WATERFT   Book 2006
      Advertising : principles & practice / William Wells, Sandra Moriarty, John Burnett MELB, WATERFT   Book 2006
      Advertising : principles & practice / William Wells, Sandra Moriarty, John Burnett MELB, WATERFT   Book 2006
659.1 Wel/Mae : Measuring advertising effectiveness / edited by William D. Wells     
      Measuring advertising effectiveness / edited by William D. Wells WATERFT  Book 1997
659.1 Wer/Pts : Phrases that sell : the ultimate phrase finder to help you promote your your products, services and ideas / Edward W. Wertz and Sally Germain     
      Phrases that sell : the ultimate phrase finder to help you promote your your products, services and ideas / Edward W. Wertz and Sally Germain WATERFT  Book 1998
659.1 Whi/Adv 2000    
      Advertising / Roderick White MELB, W'BOOL, WATERFT   Book 2000
      Advertising / Roderick White MELB, W'BOOL, WATERFT   Book 2000
      Advertising / Roderick White MELB, W'BOOL, WATERFT   Book 2000
659.1 WIR : Principles of advertising / Advisory editor: Woodrow Wirsig     
      Principles of advertising / Advisory editor: Woodrow Wirsig WATERFT  Book 1963
659.1 Wis/Ast : Advertising strategy : marketing in practice / producer, photography, editor, Peter Wiseman ; script, Dennis K. Smith, Peter Wiseman     
      Advertising strategy : marketing in practice / producer, photography, editor, Peter Wiseman ; script, Dennis K. Smith, Peter Wiseman WATERFT  DVD video 2012
659.1 Yes/Adv : Advertising / Tony Yeshin     
      Advertising / Tony Yeshin MELB  Book 2006
659.1 You : How to become an advertising man / James Webb Young     
      How to become an advertising man / James Webb Young WATERFT  Book 1963
659.101 Mad/Mtt : Marketing to the mind : right brain strategies for advertising and marketing / Richard C. Maddock and Richard L. Fulton     
      Marketing to the mind : right brain strategies for advertising and marketing / Richard C. Maddock and Richard L. Fulton MELB  Book 1996
659.101 Rod/Ath : Advertising theory / edited by Shelly Rodgers and Esther Thorson     
      Advertising theory / edited by Shelly Rodgers and Esther Thorson WATERFT  Book 2012
659.1014 Bea/Pst : Persuasive signs : the semiotics of advertising / by Ron Beasley, Marcel Danesi     
      Persuasive signs : the semiotics of advertising / by Ron Beasley, Marcel Danesi MELB  Book 2002
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