659.1 Wer/Pts : Phrases that sell : the ultimate phrase finder to help you promote your your products, services and ideas / Edward W. Wertz and Sally Germain
Phrases that sell : the ultimate phrase finder to help you promote your your products, services and ideas / Edward W. Wertz and Sally Germain
WATERFT
1998
659.1 Whi/Adv 2000
Advertising / Roderick White
MELB, W'BOOL, WATERFT
2000
Advertising / Roderick White
MELB, W'BOOL, WATERFT
2000
Advertising / Roderick White
MELB, W'BOOL, WATERFT
2000
659.1 WIR : Principles of advertising / Advisory editor: Woodrow Wirsig
Principles of advertising / Advisory editor: Woodrow Wirsig
WATERFT
1963
659.1 Wis/Ast : Advertising strategy : marketing in practice / producer, photography, editor, Peter Wiseman ; script, Dennis K. Smith, Peter Wiseman
Advertising strategy : marketing in practice / producer, photography, editor, Peter Wiseman ; script, Dennis K. Smith, Peter Wiseman
WATERFT
2012
659.1 Yes/Adv
Advertising / Tony Yeshin
MELB
2006
659.1 You : How to become an advertising man / James Webb Young
How to become an advertising man / James Webb Young
WATERFT
1963
659.101 Mad/Mtt : Marketing to the mind : right brain strategies for advertising and marketing / Richard C. Maddock and Richard L. Fulton
Marketing to the mind : right brain strategies for advertising and marketing / Richard C. Maddock and Richard L. Fulton
MELB
1996
659.101 Rod/Ath : Advertising theory / edited by Shelly Rodgers and Esther Thorson
Advertising theory / edited by Shelly Rodgers and Esther Thorson
WATERFT
2012
659.1014 Bea/Pst : Persuasive signs : the semiotics of advertising / by Ron Beasley, Marcel Danesi
Persuasive signs : the semiotics of advertising / by Ron Beasley, Marcel Danesi
MELB
2002
659.1014 Coo/Doa : The discourse of advertising / Guy Cook
The discourse of advertising / Guy Cook
MELB
1992
659.1014 Coo/Doa 2001 : The discourse of advertising / Guy Cook
The discourse of advertising / Guy Cook
MELB
2001
659.1014 Coo/Loa
The language of advertising / edited by Guy Cook
MELB
2007
The language of advertising / edited by Guy Cook
MELB
2007
The language of advertising / edited by Guy Cook
MELB
2007
The language of advertising / edited by Guy Cook
MELB
2007
659.1014 Gra/Laa : Language, advertising, & power / Stella Granville
Language, advertising, & power / Stella Granville
MELB
1993
659.1014 Mye/Wia
Words in ads / Greg Myers
MELB, WATERFT
1994
Words in ads / Greg Myers
MELB, WATERFT
1994
659.1014 Tan/Ala : Advertising language : a pragmatic approach to advertisements in Britain and Japan / Keiko Tanaka
Advertising language : a pragmatic approach to advertisements in Britain and Japan / Keiko Tanaka
MELB
1994
659.1014 Ves/Loa
The language of advertising / Torben Vestergaard and Kim Schrøder
MELB, WATERFT
1985
The language of advertising / Torben Vestergaard and Kim Schrøder
MELB, WATERFT
1985
659.1015118 Eri/Dmo 2003 : Dynamic models of advertising competition / by Gary M. Erickson
Dynamic models of advertising competition / by Gary M. Erickson
W'PONDS
2003
659.1019 Bow/Dit : Deception in the marketplace : the psychology of deceptive persuasion and consumer self-protection / David M. Boush, Marian Friestad, Peter Wright
Deception in the marketplace : the psychology of deceptive persuasion and consumer self-protection / David M. Boush, Marian Friestad, Peter Wright
MELB
2009
659.1019 Cal/Fop
Fear of persuasion : a new perspective on advertising and regulation / John E. Calfee
MELB, W'BOOL
1997
Fear of persuasion : a new perspective on advertising and regulation / John E. Calfee
MELB, W'BOOL
1997
659.1019 Dag/Uni : The Un/necessary image / edited by Peter D'Agostino, Antonio Muntadas, for the MIT Committee on the Visual Arts
The Un/necessary image / edited by Peter D'Agostino, Antonio Muntadas, for the MIT Committee on the Visual Arts
MELB
1982
659.1019 Fen/Poa
The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe
MELB, W'BOOL, WATERFT
2010
The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe
MELB, W'BOOL, WATERFT
2010
The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe
MELB, W'BOOL, WATERFT
2010
659.1019 Osh/Pia : Persuasion in advertising / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy
Persuasion in advertising / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy
MELB
2004
659.1019 Shr/Poe : The psychology of entertainment media : blurring the lines between entertainment and persuasion / edited by L.J. Shrum
The psychology of entertainment media : blurring the lines between entertainment and persuasion / edited by L.J. Shrum
MELB
2004
659.1019 Sut/Aat
Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland
MELB
1993
Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland
MELB, WATERFT
2000
Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland
MELB, WATERFT
2000
659.1019 Sut/Aat 2008
Advertising and the mind of the consumer : what works, what doesn't and why / Max Sutherland
MELB, W'BOOL
2008
Advertising and the mind of the consumer : what works, what doesn't and why / Max Sutherland
MELB, W'BOOL
2008
659.1019 Wil : Decoding advertisements : ideology and meaning in advertising / Judith Williamson
Decoding advertisements : ideology and meaning in advertising / Judith Williamson
MELB, WATERFT
1978
659.1019 WIL-D : Decoding advertisements : ideology and meaning in advertising / Judith Williamson
Decoding advertisements : ideology and meaning in advertising / Judith Williamson
MELB, WATERFT
1978
659.1019 Wil/Dai
Decoding advertisements : ideology and meaning in advertising / Judith Williamson
MELB, WATERFT
1978
Decoding advertisements : ideology and meaning in advertising / Judith Williamson
MELB, WATERFT
1978
659.102854678 Web/Tui : Webvertising : the ultimate Internet advertising guide / SCN Education BV, editor
Webvertising : the ultimate Internet advertising guide / SCN Education BV, editor
MELB
2000
659.1029 Ogi/Ooa : Ogilvy on advertising / David Ogilvy
Ogilvy on advertising / David Ogilvy
MELB
1985
659.103 Clo/Ceo : Concise encyclopedia of advertising / Kenneth E. Clow, Donald Baack
Concise encyclopedia of advertising / Kenneth E. Clow, Donald Baack
MELB
2005
659.103 Mcd/Eoa
The Advertising age encyclopedia of advertising / editors, John McDonough and the Museum of Broadcast Communications, Karen Egolf ; illustration editor, Jacqueline V. Reid
W'PONDS, WATERFT
2003
The Advertising age encyclopedia of advertising / editors, John McDonough and the Museum of Broadcast Communications, Karen Egolf ; illustration editor, Jacqueline V. Reid
W'PONDS, WATERFT
2003
The Advertising age encyclopedia of advertising / editors, John McDonough and the Museum of Broadcast Communications, Karen Egolf ; illustration editor, Jacqueline V. Reid
W'PONDS, WATERFT
2003
659.104 Par/Cpi : The creative process in advertising: towards developing a model / by Feizal Paroo
The creative process in advertising: towards developing a model / by Feizal Paroo
MELB
1995
659.1042 Alp/Aie : Advertising in everyday life / Neil M. Alperstein
Advertising in everyday life / Neil M. Alperstein
WATERFT
2003
659.1042 Cor/Pio 2008 : Provocateur : images of women and minorities in advertising / Anthony J. Cortese
Provocateur : images of women and minorities in advertising / Anthony J. Cortese
MELB
2008
659.1042 Cou : Sex stereotyping in advertising / Alice E. Courtney, Thomas W. Whipple
Sex stereotyping in advertising / Alice E. Courtney, Thomas W. Whipple
WATERFT
1983
659.1042 Cro/Aac
Advertising and consumer citizenship : gender,images and rights / Anne M. Cronin
MELB, WATERFT
2000
Advertising and consumer citizenship : gender,images and rights / Anne M. Cronin
MELB, WATERFT
2000
659.1042 Cro/Amt : Advertising myths : the strange half-lives of images and commodities / Anne M. Cronin
Advertising myths : the strange half-lives of images and commodities / Anne M. Cronin
MELB
2004
659.1042 Dav/Lut : Living up to the ads : gender fictions of the 1920s / Simone Weil Davis
Living up to the ads : gender fictions of the 1920s / Simone Weil Davis
MELB
2000
659.1042 Fow/Aap : Advertising and popular culture / Jib Fowles
Advertising and popular culture / Jib Fowles
WATERFT
1996
659.1042 Fre/Tia : Taboo in advertising / Elsa Simões Lucas Freitas
Taboo in advertising / Elsa Simões Lucas Freitas
MELB
2008
659.1042 Fri/ Aas : Advertising and societies : global issues / Katherine Toland Frith and Barbara Mueller
Advertising and societies : global issues / Katherine Toland Frith and Barbara Mueller
WATERFT
2006
659.1042 Fri/Aas : Advertising and societies : global issues / Katherine Toland Frith and Barbara Mueller
Advertising and societies : global issues / Katherine Toland Frith and Barbara Mueller
WATERFT
2006
659.1042 Fri/Uta : Undressing the ad : reading culture in advertising / edited by Katherine Toland Frith
Undressing the ad : reading culture in advertising / edited by Katherine Toland Frith
MELB
1997
659.1042 Gol/Nct : Nike culture : the sign of the swoosh / Robert Goldman and Stephen Papson
Nike culture : the sign of the swoosh / Robert Goldman and Stephen Papson
WATERFT
1998
659.1042 Hoo/Std : Selling the dream : why advertising is good business / John Hood
Selling the dream : why advertising is good business / John Hood
MELB
2005
659.1042 Joh/Iia : Imaging in advertising : verbal and visual codes of commerce / Fern L. Johnson
Imaging in advertising : verbal and visual codes of commerce / Fern L. Johnson
MELB
2008
659.1042 Kel/Aam : Advertising as multilingual communication / Helen Kelly-Holmes
Advertising as multilingual communication / Helen Kelly-Holmes
MELB
2005
659.1042 Lei : Social Communication in Advertising : Persons, Products, & Images of Well-being / William Leiss, Stephen Kline, Sut Jhally
Social Communication in Advertising : Persons, Products, & Images of Well-being / William Leiss, Stephen Kline, Sut Jhally
WATERFT
1986
659.1042 Lei/Sci 1990 : Social communication in advertising : persons, products & images of well-being / William Leiss, Stephen Kline, Sut Jhally
Social communication in advertising : persons, products & images of well-being / William Leiss, Stephen Kline, Sut Jhally
WATERFT
1990
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