| Description |
xvii, 202 pages ; 22 cm |
| Contents |
1. Out of order -- 2. If it's broke, fix it -- 3. Heyer calling -- 4. Everything old is new again -- 5. A VCR on steroids -- 6. Dial it up -- 7. TiVo's future -- 8. Movie madness -- 9. Producing an answer -- 10. BMW's powder keg -- 11. Under the hood -- 12. Stop the music -- 13. Change that tune -- 14. Driving miles -- 15. Crossing the line -- 16. The connectors -- 17. Proof positive -- 18. Six simple rules |
| Summary |
"The once-clear line between commerce and creative has become increasingly blurred. Mass marketers faced with fast-changing technologies and attitudes are being forced to abandon their staid, comfortable push model in favor of a consumer-controlled pull model, in effect moving from intrusion to invitation." "Madison & Vine provides a front-row seat to this unfolding story. Written by Advertising Age editor Scott Donaton, who has played a central role in understanding and facilitating the new intersection between content and commerce, this valuable book explains what is happening and why. High-profile professionals from every corner and faction detail their successes and failures at reviving long-fractured pathways to the hearts and minds of today's consumer."--BOOK JACKET |
| Bibliography |
Includes bibliographical references (pages 187-193) and index |
| Subject |
Advertising -- United States.
|
|
Performing arts -- United States.
|
| LC no. |
2004011148 |
| ISBN |
0071436847 alkaline paper |
|
0071462163 paperback |
|
