| Description |
xii, 311 pages : illustrations ; 23 cm |
| Contents |
Law and Regulation: Puffery, Privacy, and Problematic Products -- 1. Puffery: a controversial type of ad claim -- 2. Shhhh, that's private: how advertisers today can leave you feeling exposed -- 3. Sex, drugs, and the evening news: DTC Pharmaceutical Drug advertising -- 4. Alcohol advertising: the effectiveness and future of self regulation -- 5. The two faces of tobacco advertising: marketing triumph or social evil? -- 6. Sweet innocents or savvy consumers: exploring the controversial practice of advertising to children -- Media: New Media Tools, Product Placement, and Saturation -- 7. From viral videos to the third screen: welcome to the new media ad game -- 8. Pay to place: product placement comes on strong -- 9. How advertisers want to cozy up between you and your friends: word-of-mouth and social networking in the Digital Age -- 10. All ads, all the time: are we at the tipping point of advertising saturation? -- Representation and Recruitment: Women and Minorities -- 11. Women in advertising: representation and (lack of) possibilities -- 12. Wanted: sense and sensitivity regarding race and ethnicity in advertising -- 13. New opportunities for minorities: today, growth is in multicultural agencies and media, not on Madison Avenue -- Content and Effects: Sex, Celebs, and America -- 14. Sex in advertising: appeals to one of our basic instincts -- 15. Celebrity endorsement: a double-edged sword -- 16. Political advertising: a formidable weapon in battleground states and beyond -- 17. Can advertising sell America? winning hearts and minds in the Muslim world -- 18. Beyond obligation: advertising's grand potential to do good -- 19. If it feels good, watch it: emotion in advertising |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Advertising laws -- United States.
|
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Advertising -- United States.
|
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Consumer education -- United States.
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Selling.
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Visual perception.
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| Author |
Reichert, Tom.
|
| ISBN |
1887229353 |
|
9781887229357 |
|
