| Description |
ix, 310 pages : illustrations ; 26 cm + 1 videocassette (approximately 80 min.) + teaching manual (43 pages) |
| Summary |
This book details the 18 winning case summaries from the Advertising Effectiveness Awards. The campaigns examine strategy, insights, creative execution, media expenditure and, most importantly, how the campaign was measured |
| Notes |
Teaching manual compiled by Michael Ryan |
|
Includes index |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Advertising -- Australia.
|
| Author |
Ryan, Michael.
|
|
Thomas, Christopher.
|
|
Advertising Federation of Australia.
|
| ISBN |
0975172808 |
|
