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DVD video
Author Bell, Philip, 1947-

Title The rhetoric of advertising / written by Philip Bell
Published North Ryde, N.S.W. : Australian Film, Television & Radio School : Contemporary Arts Media [distributor], [2010?]

Copies

Location Call no. Vol. Availability
 MELB  659.11 Bel/Roa  AVAILABLE
Description 1 videodisc (DVD) (50 min.) : sound, color ; 4 3/4 in
Summary Summary: Shows how to decode and attribute meaning to advertisements, and analyses ways in which advertisements promote products using persuasive visual stylistic devices
Notes First released by the School under its former name: Australian Film and Television School
Credits Credits: Director - John Wiggins, Producer - Eric Halliday, Photography - George Petrykowski
Notes No rating given
DVD-R ; all regions ; PAL
Available to Deakin University staff and students only
Subject Television advertising.
Advertising -- Psychological aspects.
Genre/Form Video recordings.
Author Halliday, Eric.
Wiggin, John
Australian Film, Television & Radio School.
Contemporary Arts Media (Firm)