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Author
Albion, Mark S., 1951-
Title
The advertising controversy : evidence on the economic effects of advertising / Mark S. Albion, Paul W. Farris
Published
Boston, Mass. : Auburn House ; London : Eurospan [distributor], [1981]
©1981
Copies
Location
Call no.
Vol.
Availability
WATERFT BUSINESS
659.111 Alb
AVAILABLE
Description
xxi, 226 pages : illustrations ; 24 cm
Analysis
Economic conditions Effects of advertising
Notes
Includes index
Bibliography
Bibliography: pages 201-217
Subject
Advertising -- Management.
Advertising media planning.
Advertising -- Economic aspects.
Author
Farris, P. (Paul), 1939-
LC no.
80024645
ISBN
086569057X
Other Titles
Evidence on the economic effects of advertising
Evidence on the economic effects of advertising
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