659.1019 Fen/Poa
The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe
MELB, W'BOOL, WATERFT
2010
The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe
MELB, W'BOOL, WATERFT
2010
The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe
MELB, W'BOOL, WATERFT
2010
659.1019 Osh/Pia : Persuasion in advertising / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy
Persuasion in advertising / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy
MELB
2004
659.1019 Shr/Poe : The psychology of entertainment media : blurring the lines between entertainment and persuasion / edited by L.J. Shrum
The psychology of entertainment media : blurring the lines between entertainment and persuasion / edited by L.J. Shrum
MELB
2004
659.1019 Sut/Aat
Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland
MELB
1993
Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland
MELB, WATERFT
2000
Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland
MELB, WATERFT
2000
659.1019 Sut/Aat 2008
Advertising and the mind of the consumer : what works, what doesn't and why / Max Sutherland
MELB, W'BOOL
2008
Advertising and the mind of the consumer : what works, what doesn't and why / Max Sutherland
MELB, W'BOOL
2008
659.1019 Wil : Decoding advertisements : ideology and meaning in advertising / Judith Williamson
Decoding advertisements : ideology and meaning in advertising / Judith Williamson
MELB, WATERFT
1978
659.1019 WIL-D : Decoding advertisements : ideology and meaning in advertising / Judith Williamson
Decoding advertisements : ideology and meaning in advertising / Judith Williamson
MELB, WATERFT
1978
659.1019 Wil/Dai
Decoding advertisements : ideology and meaning in advertising / Judith Williamson
MELB, WATERFT
1978
Decoding advertisements : ideology and meaning in advertising / Judith Williamson
MELB, WATERFT
1978
659.102854678 Web/Tui : Webvertising : the ultimate Internet advertising guide / SCN Education BV, editor
Webvertising : the ultimate Internet advertising guide / SCN Education BV, editor
MELB
2000
659.1029 Ogi/Ooa : Ogilvy on advertising / David Ogilvy
Ogilvy on advertising / David Ogilvy
MELB
1985
659.103 Clo/Ceo : Concise encyclopedia of advertising / Kenneth E. Clow, Donald Baack
Concise encyclopedia of advertising / Kenneth E. Clow, Donald Baack
MELB
2005
659.103 Mcd/Eoa
The Advertising age encyclopedia of advertising / editors, John McDonough and the Museum of Broadcast Communications, Karen Egolf ; illustration editor, Jacqueline V. Reid
W'PONDS, WATERFT
2003
The Advertising age encyclopedia of advertising / editors, John McDonough and the Museum of Broadcast Communications, Karen Egolf ; illustration editor, Jacqueline V. Reid
W'PONDS, WATERFT
2003
The Advertising age encyclopedia of advertising / editors, John McDonough and the Museum of Broadcast Communications, Karen Egolf ; illustration editor, Jacqueline V. Reid
W'PONDS, WATERFT
2003
659.104 Par/Cpi : The creative process in advertising: towards developing a model / by Feizal Paroo
The creative process in advertising: towards developing a model / by Feizal Paroo
MELB
1995
659.1042 Alp/Aie : Advertising in everyday life / Neil M. Alperstein
Advertising in everyday life / Neil M. Alperstein
WATERFT
2003
659.1042 Cor/Pio 2008 : Provocateur : images of women and minorities in advertising / Anthony J. Cortese
Provocateur : images of women and minorities in advertising / Anthony J. Cortese
MELB
2008
659.1042 Cou : Sex stereotyping in advertising / Alice E. Courtney, Thomas W. Whipple
Sex stereotyping in advertising / Alice E. Courtney, Thomas W. Whipple
WATERFT
1983
659.1042 Cro/Aac
Advertising and consumer citizenship : gender,images and rights / Anne M. Cronin
MELB, WATERFT
2000
Advertising and consumer citizenship : gender,images and rights / Anne M. Cronin
MELB, WATERFT
2000
659.1042 Cro/Amt : Advertising myths : the strange half-lives of images and commodities / Anne M. Cronin
Advertising myths : the strange half-lives of images and commodities / Anne M. Cronin
MELB
2004
659.1042 Dav/Lut : Living up to the ads : gender fictions of the 1920s / Simone Weil Davis
Living up to the ads : gender fictions of the 1920s / Simone Weil Davis
MELB
2000
659.1042 Fow/Aap : Advertising and popular culture / Jib Fowles
Advertising and popular culture / Jib Fowles
WATERFT
1996
659.1042 Fre/Tia : Taboo in advertising / Elsa Simões Lucas Freitas
Taboo in advertising / Elsa Simões Lucas Freitas
MELB
2008
659.1042 Fri/ Aas : Advertising and societies : global issues / Katherine Toland Frith and Barbara Mueller
Advertising and societies : global issues / Katherine Toland Frith and Barbara Mueller
WATERFT
2006
659.1042 Fri/Aas : Advertising and societies : global issues / Katherine Toland Frith and Barbara Mueller
Advertising and societies : global issues / Katherine Toland Frith and Barbara Mueller
WATERFT
2006
659.1042 Fri/Uta : Undressing the ad : reading culture in advertising / edited by Katherine Toland Frith
Undressing the ad : reading culture in advertising / edited by Katherine Toland Frith
MELB
1997
659.1042 Gol/Nct : Nike culture : the sign of the swoosh / Robert Goldman and Stephen Papson
Nike culture : the sign of the swoosh / Robert Goldman and Stephen Papson
WATERFT
1998
659.1042 Hoo/Std : Selling the dream : why advertising is good business / John Hood
Selling the dream : why advertising is good business / John Hood
MELB
2005
659.1042 Joh/Iia : Imaging in advertising : verbal and visual codes of commerce / Fern L. Johnson
Imaging in advertising : verbal and visual codes of commerce / Fern L. Johnson
MELB
2008
659.1042 Kel/Aam : Advertising as multilingual communication / Helen Kelly-Holmes
Advertising as multilingual communication / Helen Kelly-Holmes
MELB
2005
659.1042 Lei : Social Communication in Advertising : Persons, Products, & Images of Well-being / William Leiss, Stephen Kline, Sut Jhally
Social Communication in Advertising : Persons, Products, & Images of Well-being / William Leiss, Stephen Kline, Sut Jhally
WATERFT
1986
659.1042 Lei/Sci 1990 : Social communication in advertising : persons, products & images of well-being / William Leiss, Stephen Kline, Sut Jhally
Social communication in advertising : persons, products & images of well-being / William Leiss, Stephen Kline, Sut Jhally
WATERFT
1990
659.1042 Lei/Sci 2005 : Social communication in advertising : consumption in the mediated marketplace / edited by William Leiss ... [and others]
Social communication in advertising : consumption in the mediated marketplace / edited by William Leiss ... [and others]
WATERFT
2005
659.1042 Mar/Aap
Advertising and promotional culture : case histories / P. David Marshall and Joanne Morreale
MELB, W'PONDS
2018
Advertising and promotional culture : case histories / P. David Marshall and Joanne Morreale
MELB, W'PONDS
2018
Advertising and promotional culture : case histories / P. David Marshall and Joanne Morreale
MELB, W'PONDS
2018
Advertising and promotional culture : case histories / P. David Marshall and Joanne Morreale
MELB, W'PONDS
2018
5 additional entries
659.1042 Nav/Btb : Buy this book : studies in advertising and consumption / edited by Mica Nava ... [and others]
Buy this book : studies in advertising and consumption / edited by Mica Nava ... [and others]
WATERFT
1997
659.1042 Nix/Acg : Advertising cultures : gender, commerce, creativity / Sean Nixon
Advertising cultures : gender, commerce, creativity / Sean Nixon
WATERFT
2003
659.1042 Oba/Cat
Culture and the ad : exploring otherness in the world of advertising / William M. O'Barr
MELB, W'BOOL, WATERFT
1994
Culture and the ad : exploring otherness in the world of advertising / William M. O'Barr
MELB, W'BOOL, WATERFT
1994
Culture and the ad : exploring otherness in the world of advertising / William M. O'Barr
MELB, W'BOOL, WATERFT
1994
659.1042 Odi/Aim : Advertising in modern and postmodern times / Pamela Odih
Advertising in modern and postmodern times / Pamela Odih
MELB
2007
659.1042 P119H : The hidden persuaders / Vance Packard
The hidden persuaders / Vance Packard
MELB
1981
659.1042 Rot/Aic : Advertising in contemporary society : perspectives toward understanding / Kim B. Rotzoll and James E. Haefner with Steven R. Hall
Advertising in contemporary society : perspectives toward understanding / Kim B. Rotzoll and James E. Haefner with Steven R. Hall
MELB
1996
659.1042 Sch/Wyb : Why you buy : 21st century advertising / writer, Jeffrey Schrank
Why you buy : 21st century advertising / writer, Jeffrey Schrank
MELB
2002
659.1042 Wer/Pca : Promotional culture : advertising, ideology and symbolic expression / Andrew Wernick
Promotional culture : advertising, ideology and symbolic expression / Andrew Wernick
WATERFT
1991
659.10420973 Ber/Afa 2004 : Ads, fads, and consumer culture : advertising's impact on American character and society / Arthur Asa Berger
Ads, fads, and consumer culture : advertising's impact on American character and society / Arthur Asa Berger
MELB
2004
659.10420973 Dre/Moc
The merchants of cool [videorecording]
W'BOOL, WATERFT
c2001
The merchants of cool [videorecording]
W'BOOL, WATERFT
c2001
659.10420973 Gol/Ras : Reading ads socially / Robert Goldman
Reading ads socially / Robert Goldman
MELB
1992
659.10420973 Ohm/Scm
Selling culture : magazines, markets, and class at the turn of the century / Richard Ohmann
W'PONDS, WATERFT
1996
Selling culture : magazines, markets, and class at the turn of the century / Richard Ohmann
W'PONDS, WATERFT
1996
659.1045 Mah/Adi
Art direction / Nik Mahon
MELB
c2010
Art direction / Nik Mahon
MELB
c2010
Art direction / Nik Mahon
MELB
c2010
Art direction / Nik Mahon
MELB
c2010
Art direction / Nik Mahon
MELB
c2010
659.1045 Owe/Hye : Hi! You can't afford to lose any SUNLIGHT this weather / Will Owen
Hi! You can't afford to lose any SUNLIGHT this weather / Will Owen
WATERFT ADPML
1899
659.10456 Won/Ngr
Nature graphics
MELB, WATERFT
2014?
Nature graphics
MELB, WATERFT
2014?
659.1068 Hea : Advertising management : marketing in Australia / James Hearne
Advertising management : marketing in Australia / James Hearne
W'PONDS
1987
659.1072 Mor/Uqr : Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [and others]
Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [and others]
MELB
2002
659.1072 Rus : EEG response to advertisements in print and broadcast media / Roland T. Rust, Linda L. Price and V. Kumar
EEG response to advertisements in print and broadcast media / Roland T. Rust, Linda L. Price and V. Kumar
WATERFT
1985
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