659.111 Cal/Koa : Kellogg on advertising and media : the kellogg school of management / edited by Bobby J. Calder
Kellogg on advertising and media : the kellogg school of management / edited by Bobby J. Calder
MELB
2008
659.111 Cha/Rbr : The relationship between recall, cognitive responses, and advertising effectiveness : effects of delay and context / by Amitava Chattopadhyay and Joseph W. Alba
The relationship between recall, cognitive responses, and advertising effectiveness : effects of delay and context / by Amitava Chattopadhyay and Joseph W. Alba
WATERFT
1989
659.111 Iir/Mae 1994 : Maximse advertising effectiveness : 15 & 16 March 1994 The Marriot Hotel, Sydney
Maximse advertising effectiveness : 15 & 16 March 1994 The Marriot Hotel, Sydney
MELB
659.113 Ctw/Ina : Campaigns that win : Like the military commander, the advertiser must have a definite plan and adequate resources to carry it out
Campaigns that win : Like the military commander, the advertiser must have a definite plan and adequate resources to carry it out
WATERFT ADPML
1915
659.113 Lcc/Bfc : The Leigh Cereal Company's breakfast food campaign : The loss of its biggest contract forces a manufacturing concern to put out its own product and become and advertiser..
The Leigh Cereal Company's breakfast food campaign : The loss of its biggest contract forces a manufacturing concern to put out its own product and become and advertiser..
WATERFT ADPML
1917
659.113 Luc/Gau : Guerrilla advertising : unconventional brand communication / written by Gavin Lucas, art direction by Mike Dorrian
Guerrilla advertising : unconventional brand communication / written by Gavin Lucas, art direction by Mike Dorrian
MELB
2006
659.113 Par/Acs 2004 : Advertising campaign strategy : a guide to marketing communication plans / Donald Parente
Advertising campaign strategy : a guide to marketing communication plans / Donald Parente
MELB
2004
659.113 Phi/Wbo : The world's best online advertising campaigns / Marc Phillips
The world's best online advertising campaigns / Marc Phillips
MELB
2000
659.113 Sch/Sac 1995 : Strategic advertising campaigns / Don E. Schultz, Beth E. Barnes
Strategic advertising campaigns / Don E. Schultz, Beth E. Barnes
WATERFT
1995
659.113 Sch/Sac 1999 : Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes
Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes
MELB
1999
659.113 Sho/Gaa : Great Australian advertising campaigns / Neil Shoebridge
Great Australian advertising campaigns / Neil Shoebridge
MELB
1992
659.113 Wei/Est : 11 steps to brand heaven : the ultimate guide to buying an advertising campaign / Len Weinreich
11 steps to brand heaven : the ultimate guide to buying an advertising campaign / Len Weinreich
MELB
1999
659.11309 Pin/Hoa : History of advertising / Stephánie Pincas, Marc Loiseau
History of advertising / Stephánie Pincas, Marc Loiseau
MELB
659.13 Bod : Comparison advertising : a worldwide study / J. J. Boddewyn, Katherin Marton ; with the special assistance of IAA national chapters ; Rita Bari ... [and others]
Comparison advertising : a worldwide study / J. J. Boddewyn, Katherin Marton ; with the special assistance of IAA national chapters ; Rita Bari ... [and others]
WATERFT
