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Author
Adams, James R. (James Ralph), 1929-
Title
Media planning / James R. Adams
Edition
Second edition
Published
London : Business Books, 1977
Copies
Location
Call no.
Vol.
Availability
MELB
659.13 Ada/Mpl 1977
AVAILABLE
Description
xiv, 232 pages, 2 unnumbered leaves of plates : illustrations ; 25 cm
Analysis
Advertising media Planning
Notes
Previous ed.: 1971
Bibliography
Includes bibliographies and index
Subject
Advertising media planning.
Author
CAM Foundation.
LC no.
78303575
ISBN
0220663351
0220663378 (paperback)
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