| Description |
viii, 239 pages ; 28 cm |
| Contents |
Contents: Working with basic media math -- Working with reach -- Working with combinations of media -- Working with frequency -- Working with print media contracts -- Working with broadcast measures -- Working with frequency levels -- Working with marketing information -- Working with media cost comparisons -- Working to define the target group -- Working with quintiles -- Working with competitive media information -- Working with media audience estimates -- Working with broadcast media audience estimates -- Working with print media audience estimates -- Working with miscellaneous media audience estimates -- Working with actual broadcast media costs -- Working with actual print media costs -- Working with actual miscellaneous media costs -- Working to put it all together |
| Notes |
Includes index |
| Subject |
Advertising media planning.
|
|
Advertising media planning -- Problems, exercises, etc.
|
| Genre/Form |
Problems and exercises.
|
| Author |
Jugenheimer, Donald W.
|
| LC no. |
2004017165 |
| ISBN |
0765615401 paperback alkaline paper |
|
