659.113 Ctw/Ina : Campaigns that win : Like the military commander, the advertiser must have a definite plan and adequate resources to carry it out
Campaigns that win : Like the military commander, the advertiser must have a definite plan and adequate resources to carry it out
WATERFT ADPML
1915
659.113 Lcc/Bfc : The Leigh Cereal Company's breakfast food campaign : The loss of its biggest contract forces a manufacturing concern to put out its own product and become and advertiser..
The Leigh Cereal Company's breakfast food campaign : The loss of its biggest contract forces a manufacturing concern to put out its own product and become and advertiser..
WATERFT ADPML
1917
659.113 Luc/Gau : Guerrilla advertising : unconventional brand communication / written by Gavin Lucas, art direction by Mike Dorrian
Guerrilla advertising : unconventional brand communication / written by Gavin Lucas, art direction by Mike Dorrian
MELB
2006
659.113 Par/Acs 2004 : Advertising campaign strategy : a guide to marketing communication plans / Donald Parente
Advertising campaign strategy : a guide to marketing communication plans / Donald Parente
MELB
2004
659.113 Phi/Wbo : The world's best online advertising campaigns / Marc Phillips
The world's best online advertising campaigns / Marc Phillips
MELB
2000
659.113 Sch/Sac 1995 : Strategic advertising campaigns / Don E. Schultz, Beth E. Barnes
Strategic advertising campaigns / Don E. Schultz, Beth E. Barnes
WATERFT
1995
659.113 Sch/Sac 1999 : Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes
Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes
MELB
1999
659.113 Sho/Gaa : Great Australian advertising campaigns / Neil Shoebridge
Great Australian advertising campaigns / Neil Shoebridge
MELB
1992
659.113 Wei/Est : 11 steps to brand heaven : the ultimate guide to buying an advertising campaign / Len Weinreich
11 steps to brand heaven : the ultimate guide to buying an advertising campaign / Len Weinreich
MELB
1999
659.11309 Pin/Hoa : History of advertising / Stephánie Pincas, Marc Loiseau
History of advertising / Stephánie Pincas, Marc Loiseau
MELB
659.13 Bod : Comparison advertising : a worldwide study / J. J. Boddewyn, Katherin Marton ; with the special assistance of IAA national chapters ; Rita Bari ... [and others]
Comparison advertising : a worldwide study / J. J. Boddewyn, Katherin Marton ; with the special assistance of IAA national chapters ; Rita Bari ... [and others]
WATERFT
Creative strategy in advertising / Bonnie L. Drewniany, A. Jerome Jewler
MELB
2014
Creative strategy in advertising / Bonnie L. Drewniany, A. Jerome Jewler
MELB
2014
Creative strategy in advertising / Bonnie L. Drewniany, A. Jerome Jewler
MELB
2014
659.132 MIL : Images of woman : advertising in women's magazines / by Trevor Millum
Images of woman : advertising in women's magazines / by Trevor Millum
WATERFT
1975
659.132 Sca/Ilt : Inarticulate longings : The ladies' home journal, gender, and the promises of consumer culture / by Jennifer Scanlon
Inarticulate longings : The ladies' home journal, gender, and the promises of consumer culture / by Jennifer Scanlon
WATERFT
1995
659.132 Sug/Cca : Cash, customers, and ads that sell : Brad Sugars' 149 best hints, tips and strategies on how to write ads that sell / Bradley J. Sugars ; with Trevor Mayhew
Cash, customers, and ads that sell : Brad Sugars' 149 best hints, tips and strategies on how to write ads that sell / Bradley J. Sugars ; with Trevor Mayhew
MELB
2000
659.132 Sul/Hws 2003 : Hey, Whipple, squeeze this : a guide to creating great ads / Luke Sullivan
Hey, Whipple, squeeze this : a guide to creating great ads / Luke Sullivan
W'PONDS