| Description |
125 pages : illustrations, portraits ; 23 cm |
| Series |
McGraw-Hill advertising classic |
|
McGraw-Hill advertising classic
|
| Contents |
William Bernbach -- Leo Burnett -- George Gribbin -- David Ogilvy -- Rosser Reeves |
| Summary |
This book allows history's greatest advertising copy-writers to freely discuss what they know best - writing and creating. These original giants of advertising copy-writers are: William Bernbach, Leo Burnett, George Gribbin, David Ogilvy and Rosser Reeves. They had discussed their writing techniques with the Advertising Age magazine four deacdes ago. The fascinating and enlightening interviews were so popular with writers everywhere that they were compiled into this book |
| Notes |
Originally published: Lincolnwood, Ill. : Contemporary, 1965 |
| Subject |
English language -- Rhetoric.
|
|
Advertising.
|
|
Advertising copy.
|
|
Advertising executives -- Interviews.
|
| Genre/Form |
Interviews.
|
| Author |
Bernbach, William.
|
| LC no. |
00002463 |
| ISBN |
0071410937 paperback |
|
